SHARED PERSONAL DATA: REVOLUTIONIZING CUSTOMER RELATIONSHIP Daniel Kaplan  www.fing.org
Personal Data Are the Lifeblood of Contemporary Marketing
They're also its poison
This Is Becoming Expensive… To Everyone “ Jeesh, the super market's beginning to do business just like the phone company!”...
Consumers May Be Taking Power… But With No Help from Corporations  Level of commitment Transaction / Engagement Participat...
There Is Another Way
Let's Take Up a New Challenge: Empowering Consumers by Sharing With Them All the Personal Data that Businesses Own About T...
There Is Obvious Value For Consumers…
…  But Everyone Stands to Benefit
The New Market for Personal Information Management Services Collecting, gathering, producing, storing, referencing, classi...
This Is Much More Than a Weird Idea
Are You Ready to Turn Customer Relationship on its Feet? Experimenting consumer empowerment, through the sharing and reuse...
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Shared Personal Data: Revolutionizing Customer Relationship

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Shared Personal Data: Revolutionizing Customer Relationship

  1. 1. SHARED PERSONAL DATA: REVOLUTIONIZING CUSTOMER RELATIONSHIP Daniel Kaplan www.fing.org
  2. 2. Personal Data Are the Lifeblood of Contemporary Marketing
  3. 3. They're also its poison
  4. 4. This Is Becoming Expensive… To Everyone “ Jeesh, the super market's beginning to do business just like the phone company!” Acsel Comscore Cliff Wirth, CUB
  5. 5. Consumers May Be Taking Power… But With No Help from Corporations Level of commitment Transaction / Engagement Participation / Collaboration Content Sharing Evaluation / Appreciation
  6. 6. There Is Another Way
  7. 7. Let's Take Up a New Challenge: Empowering Consumers by Sharing With Them All the Personal Data that Businesses Own About Them "If I Know Something About You, You Know It, Too!" Graphic: MyDex
  8. 8. There Is Obvious Value For Consumers…
  9. 9. … But Everyone Stands to Benefit
  10. 10. The New Market for Personal Information Management Services Collecting, gathering, producing, storing, referencing, classifying… one's data Sharing (or not), checking, updating one's data Analyzing, visualizing, modelizing, comparing… one's personal data Knowing oneself better, and acting upon it Managing one's relationship with organizations… And with other consumers Comparing offers, expressing one's needs, group buying…
  11. 11. This Is Much More Than a Weird Idea
  12. 12. Are You Ready to Turn Customer Relationship on its Feet? Experimenting consumer empowerment, through the sharing and reuse of the personal data that organizations own about them http://fing.org/?-MesInfos-les-donnees-personnelles-

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