Casual games are now the growth engine of the videogame market. Visiware has developed games for TV for 15 years and is proposing solutions for TV operators to surf this wave and generate more ARPU and value for their subscribers

1. © Visiware 2013 - PlayAlong Patent Pending - Confidential
Creators of TV-centric
interactive experiences

2. Contents
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Visiware, #1 provider of casual games onTV
 Casual Market fundamentals & trends
 Playin’TV catalogue
 Flexible business models

3. Proven innovative provider for the PayTV
 15 years BtoB experience in entertainment onTV
200 + casual games catalog deployed on 40 networks around the world
Reaching up to 120 million end users across 800 different devices
 A team of 85+ experts in interactiveTV service development
UX design,gamification, graphical design, technical architecture, development, tests and
validation
3
 3 business lines
PlayinTV: deploying & operating casual game offers in the payTV world
Le Studio: engineering next generation user interfaces across screens and contents
PlayAlong: Inventing and deploying the companionTV experience for today & tomorow

4. A global footprint
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5. 5
Visiware casual game portal is deployed :
 Across 4continents
 Reaching up to 120 000 000 end users
 On more than 800 different devices
Across continents & technologies

6. 6
Across continents & technologies
Visiware Playin’TV game offering has been deployed:
 On most leading iTV middleware
 Across a multiplicity Hardware devices

7. Contents
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 Visiware, #1 provider of casual offers onTV
 Casual Market fundamentals & trends
 Playin’TV catalogue
 Flexible business models

8. 8
The Rise of Casual gaming

9. 9
Market fundamentals
Casual game market Other videogame market
2005
2009
2012
2016
Casual has become the growth engine of the video game market
300 MUSD
3 000 MUSD
19 500 MUSD
46 000 MUSD (e)
6 700 MUSD
22 000 MUSD
48 500 MUSD
36 000 MUSDTV
Completely different gamers
Typical casual game age/gender players distribution
(bejeweled)
65+y
14y
Typical console game age/gender players distribution
(call of duty 4)
65+y
14y

10. 10
Traditionnal gamers expectations
Fast paced
Wind-me-up
complex
intense
challenging
twitchy
realistic
competitive

11. 11
Casual gamer expectations
collaborative
charming
beautiful useful
rewarding
relaxing
intuitive
expressive
unstressed
intriguing

12. 12
Casual Games are for everyone
ALL REVENUE GROUPS
ALLAGES & GENDERS

13. 13
TV Casual game genres sweetspot

14. Contents
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 Visiware, #1 provider of casual offers onTV
 Casual Market fundamentals & trends
 Playin’TV catalogue
 Flexible business models

15. 15
PlayinTV catalog 250+ titles
Brickbreaker[10 games]
Puzzles [33 games]Arcade [57 games]
Words [8 games]Trivia [15 games]
Cards [39 games]
Board games[12games]
BrainTeasers [17 games]
TV shows [8 games] Sports [55 games]
Sensual [17 games]Kids [15 games]

16. 16
Arcade games Highlights
Arcade/Platform game
Carrot Mania
Carrot Mania is a game of action and strategy, requiring fast
reflexes and quick thinking. You play the role of the rabbit
trying to escape from foxes. Your goal is to eat as many
carrots as you find to get to the next level in this underground
maze of ladders and levels, while staying away from the
hungry foxes.
Find your way across hundreds of different
levels
Collect gems & carrots to finish each level with
maximum points
Available in multiple different universes:
pirates, underwater, jungle, factory, space…
Available on

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Casino games highlights
Cards / Casino Games
Texas Hold’em
To try and win by using any combination of your 2 cards and
the 5 cards on the board, to form the highest five card hand.
Up to 10 people can play. You are seated in the empty chair.
You begin with 1 000 points - but watch out, the stakes are
high... Is the player opposite you bluffing or does he have a
full house?
 2 different game modes: tournament and
time limit
3 difficulty levels
Profiled I/A players :
cautious, adventurous, agressive; experienced
etc…
Available on

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Cards games highlights
Cards Games
Solitaire Pyramid
The objective is to remove all the cards in the game in pairs.
The two cards you take away total 13. You win if you remove
all the cards in the pyramid. You have played a perfect game
when you also succeed in removing all the cards from the
“stock” (deck) and “waste pile” (discarded cards).
 Advanced solitaire gameplay
 Compose couples of available cards to create
a combined value of 13
Available on

19. 19
TV games highlights
TV Games
Who wants to be a millionnaire
You’ve enjoyed watching it on TV; now you can participate
right from your own home, through
your own TV! Welcome to Who Wants To Be A Millionaire!
5000 questions with progressive difficulty
The 3 famous jokers: 50:50, call, ask the
audience
The musical and graphical atmosphere of the
show
Multiplayer –multidevice mode: play with your
smartphone(s) in front ofTV
Available on

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Brainteaser games highlights
Hidden Objects
Murder she wrote
Join best-selling author Jessica Fletcher in a new criminal
investigation! Explore the different scenes to look for hidden
clues and unmask the murderer!
2 different modes relax/time challenge
 3 clues to help you out whenever you’re
stucked on an object
Available on

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Trivia games highlights -
Trivia
Quizz show
It is your big night, the moment you’ve been waiting for. You
can prove to your friends and family that your knowledge
outperforms theirs. Be ready to face smart opponents and
fight for the crown. You can only count on you and your
ability to get the right answer under pressure
Multiplayer (up to 4)
5000 recent questions about
movies, celebrities,TV series, sports
Available on

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Word games highlights -
Word
BabelWords
To play Babel Words, you must form interlocking words with
letters of different score values. Will you be able to form the
best words as quickly as possible?
ONE PLAYERCHALLENGE: you must find a
maximum number of words with the 6 letters
draw of each level
TWO PLAYERS Local DUEL: Both players play
with the same 6-letter draw, in turn
 SOCIALTURN DUEL: dueling with random
players or friends remotely
Available on

23. 23
Sport games highlights
Word
BabelWords
Select your team from 16 countries, boost your player’s
performances with five strategic training exercises, then try
to score maximum points by playing the four Cup Matches!
Move your player sideways & hold button to
get ready to kick and score
Brandable to specific events and heroes
Available on

24. 24
Puzzle games highlights
Word
BabelWords
The goal is to line up at least 3 of the same fruits in horizontal
or vertical rows, and make as many of them vanish in a
limited amount of time. To make rows, you invert pairs of
fruits. The more fruits you line up, the higher your score.
Tactic puzzle game
 Challenge & action game modes
Brandable to specific events and heroes
Available on

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And so many more…

26. New payTV context
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 HD/HQ graphics and animations
 Leaderboards, competitions with prizes
 Challenges, trophies, badges, levels
 3-play: start onTV, continue on your smartphone or tablet
 Companion devices as interaction tool for the main screen
The 3 Game changers of today’s digital household
+ screens
+ connected
+ powerful STB

27. 27
Roadmap insight
 HTML5 full migration plan
 Increased gamification
 Challenge, badges & rewards systems
 Social integration and new social turn based games
 Multi-device family games
 UsingTV as the main board/display
 Using mobile for each user information and interaction

28. Contents
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 Visiware, #1 provider of casual offers onTV
 Casual Market fundamentals & trends
 Playin’TV catalogue
 Flexible business models

29. 29
Business model options
Free game trial
Pay-per-play /
download
Free game trial
Subscription
Easy
Does not suit the
majority of
potential paying
players
Fits perfectly with
TV operator model
$5-10 ARPU/m
Successful
Free basic game
Freemium ?
Strong trend on
smartphones, social
networks
 But more difficult to
implement onTV to
date…
Free basic game
Advertising
Complex
Requires sales house

30. Proposition to the end user
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A proven & flexible business model
FREETO PLAY GAME(S)
3 main end users propositions options which can be combined
Visiware Business model with
the payTV Operator
LICENCE DEAL
PAY PER PLAY SET-UP & REV SHARE
and/or and/or
Operator main benefits
RETENTION
ARPU
and/or
SUBSCRIPTION SET-UP & REV SHARE
and/or and/or
RETENTION & ARPU
and/or
Casual gaming : maybe the easiest decision to make for yourTV service:
 Low entry cost with minimal technical impacts
 15 years demonstration of ARPU generation
ROI positive in year 1 !

31. Comments, questions?
Projects around games, UX , multiscreen?
Let’s be in touch!
Frederic Arquier
Sales Director,Telco &TV operators
farquier@visiware.com
Skype: f.arquier
+337 60 99 28 70
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