Presentation for patent : http://www.wipo.int/patentscope/search/en/detail.jsf?docId=WO15/001386

1. Presentation for patent
no: PCT/IB2013/055455

2. Television Viewers skip Ads! Doing that they also skip channels! Let’s combine these
two facts and make a NEW WAY of offering the Ads to the public on TV! Advertise
during the channel switching!
Brand New Way to Advertise On TV
This innovation will resolve the problems of:
•Users skipping ads? Fine, when they skipping ads they switch chanel. When they switching
chanels small banner will apear at the top of the screan. When user change a chanel he is
watching at TV, he is not in the bathroom, or in the kitchen. Add must be seen!
•Users feeling bored from watching the Ads? No problem, add wil disappear after 30 seconds.
•Users feeling pressure? No, pressure is lower than breaking movie for 10 minuts of comercial.
•Advertiser’s profits are increased? O, yes it is 20 times cheaper than the 30-second ad on TV.
•Add’s capacity is unlimited? In the world is 1.4 bilion of TV-s! Users switching chanel 4 times
in one hour!

3. The concept that will be presented below provides a simple, practical solutions.
The average TV viewer for an hour change the channel ( by statistics) 3.6 to 4.2 times. While
the viewer changes the channel he watch TV . He is focused on TV. Every time when user
change channel at the TV screen appears a banner with advertisement. Banner stays for some
time and after that time disappears until the next change of channels.
The present invention provides a system and a method in a television advertisement and
displaying advertisement on TV through the interface when TV viewer (end user) press a
button on the remote control to change the channel on his TV will show advertisement.
How it works?

4. GENEVA, Nov 22 2012
Marking World Television Day, November 21, the International Telecommunication
Union (ITU) released a report on the status of TV around the world. Reporting on
data collected at the end of 2012, the ITU finds that 1.4 billion households
worldwide have at least one TV.
El Segundo, Calif.
Worldwide shipments of smart TVs amounted to 66 million units in 2012, up 27 %
from 52 million in 2011, according IHS said. This gave smart TVs a 27 % share of the
total television market for the year. By 2015, shipments are expected to rise to 141
million units and account for 55 percent of global television shipments, which will
mark the first time they make up more than half the market.
Statistics

5. According to BLS American Time Use Survey, A.C. Nielsen Co. (date Verified:
12.7.2013) average time spent watching TV (U.S.) is 5:11 hours by day. Combining
average daily time spent watching TV and statistic for making chanel change during
that time for 4 changes per hour , with number of Smart TV connected to the
internet worldwide :
5 hours X 4 changes per hour X 66 milion TV = 1230 milion add per DAY !!!
What about REVENUE ?
Average rate for a TV commercial is $20 per thousand viewers. Put price 10X lower
and you will get :
1230 milion add /1000 viewers X $ 2 = 2.64 milion $ per DAY !!!!
963 milion per YEAR
Revenue

6. What about that 1.4 billion worldwide TV-s ?
What about REVENUE when that 1.4 billion TV become Smart TV ?
5 hours X 4 changes per hour X 1.4 bilion TV = 22.4 bilion add per DAY !!!
22.400 milion add /1000 viewers X $ 2 = 44.8 milion $ per DAY !!!!
16352 milion per YEAR ! This is future. Close future.
This statistic is only for one tv user , in each house is more than one tv user.
Also , this statistic not include companies that product tobacco and alcohol, which
will pay lot more than $2 for advertise on TV.
Revenue in future

7. Closer look
Thanks for your attention !
Contact: sladjana.milutinovic@t-com.me