In the beginning there was data

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A Pecha Kucha sessions - 6 mins and 20 slides, on how data should be at the heart of your marketing - before you start to think about message and channels, think about data

A Pecha Kucha sessions - 6 mins and 20 slides, on how data should be at the heart of your marketing - before you start to think about message and channels, think about data

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  • 1. 1 July 2014 | www.cyance.com “In the beginning there was data” Steve Kemish Chief Strategy Officer Cyance @skemmo
  • 2. 2 July 2014 | www.cyance.com
  • 3. 3 July 2014 | www.cyance.com
  • 4. 4 July 2014 | www.cyance.com
  • 5. 5 July 2014 | www.cyance.com
  • 6. 6 July 2014 | www.cyance.com
  • 7. 7 July 2014 | www.cyance.com
  • 8. 8 July 2014 | www.cyance.com
  • 9. 9 July 2014 | www.cyance.com So what does this mean for us?
  • 10. 10 July 2014 | www.cyance.com *206 (12%) of Brokers only Quoting and not Selling – Why? *391 (36%) of Brokers not Quoting and not Selling – Why? No. of Product Types Sold No.ofProductTypesQuoted Only 58 (3.5%) of Brokers are quoting and selling 10 or more product types – what differentiates these from other Brokers?
  • 11. 11 July 2014 | www.cyance.com What stories do they want from us?
  • 12. 12 July 2014 | www.cyance.com
  • 13. 13 July 2014 | www.cyance.com We are not all alike
  • 14. 14 July 2014 | www.cyance.com
  • 15. 15 July 2014 | www.cyance.com Not all content is alike
  • 16. 16 July 2014 | www.cyance.com
  • 17. 17 July 2014 | www.cyance.com Content strategy Shared emotions: Making enough progress Fear of risk/failure Overcoming GRC inertia ‘Am I still the authority?’ Most valuable insights: ‘Could we perform better?’ What others are doing well Things that show the value of GRC ‘How can we go to the next level?’ Shared business challenges: Company-wide GRC adoption Progress with limited support Funding for GRC projects Showing value of GRC CONTENT IDEAS: ‘The Pioneers of GRC’ How to build a business case for GRC GRC Bench- marking How to develop a GRC roadmap Annual GRC perform. survey How to prepare for your next audit What you need to know to be compliant The 10 most common audit findings Going to the next level: Process Control Increase your GRC roll-out producti- vity 20 stats to prove the value of GRC How to get people to take GRC seriously Automate your GRC projects GRC can make your business perform better How to improve end-user adoption How to plan your GRC roll- out From the trenches: Common pitfalls of GRC roll- outs Getting your business serious about GRC Proving the value of GRC Improving your GRC perfomance CONTENT THEMES:
  • 18. 18 July 2014 | www.cyance.com After data (and segmentation, personas, content mapping and messaging) comes the channels
  • 19. 19 July 2014 | www.cyance.com Inbound Content Outbound UK & NL NETWORKING DINNERS UK & NL NETWORKING DINNERS SAP TEAM PARTNER DINNER SAP TEAM PARTNER DINNER 2014 Nurture programme ANNUAL GRC PERFORMANCE SURVEY CUSTOMER INTERVIEWS CUSTOMER INTERVIEWS
  • 20. 20 July 2014 | www.cyance.com Thanks for listening steve.kemish@cyance.com @skemmo