A Pecha Kucha sessions - 6 mins and 20 slides, on how data should be at the heart of your marketing - before you start to think about message and channels, think about data

1. 1 July 2014 | www.cyance.com
“In the beginning there was data”
Steve Kemish
Chief Strategy Officer
Cyance
@skemmo

2. 2 July 2014 | www.cyance.com

3. 3 July 2014 | www.cyance.com

4. 4 July 2014 | www.cyance.com

5. 5 July 2014 | www.cyance.com

6. 6 July 2014 | www.cyance.com

7. 7 July 2014 | www.cyance.com

8. 8 July 2014 | www.cyance.com

9. 9 July 2014 | www.cyance.com
So what does this mean for us?

10. 10 July 2014 | www.cyance.com
*206 (12%) of
Brokers only
Quoting and
not Selling –
Why?
*391 (36%) of
Brokers not
Quoting and not
Selling – Why?
No. of Product Types Sold
No.ofProductTypesQuoted
Only 58 (3.5%) of
Brokers are quoting
and selling 10 or
more product types –
what differentiates
these from other
Brokers?

11. 11 July 2014 | www.cyance.com
What stories do they want from us?

12. 12 July 2014 | www.cyance.com

13. 13 July 2014 | www.cyance.com
We are not all alike

14. 14 July 2014 | www.cyance.com

15. 15 July 2014 | www.cyance.com
Not all content is alike

16. 16 July 2014 | www.cyance.com

17. 17 July 2014 | www.cyance.com
Content strategy
Shared emotions:
Making enough progress
Fear of risk/failure
Overcoming GRC inertia
‘Am I still the authority?’
Most valuable insights:
‘Could we perform better?’
What others are doing well
Things that show the value of GRC
‘How can we go to the next level?’
Shared business challenges:
Company-wide GRC adoption
Progress with limited support
Funding for GRC projects
Showing value of GRC
CONTENT IDEAS:
‘The
Pioneers
of GRC’
How to
build a
business
case for
GRC
GRC
Bench-
marking
How to
develop a
GRC
roadmap
Annual
GRC
perform.
survey
How to
prepare
for your
next
audit
What you
need to
know
to be
compliant
The 10
most
common
audit
findings
Going to
the next
level:
Process
Control
Increase
your GRC
roll-out
producti-
vity
20 stats
to prove
the value
of GRC
How to
get
people to
take GRC
seriously
Automate
your GRC
projects
GRC can
make
your
business
perform
better
How to
improve
end-user
adoption
How to
plan your
GRC roll-
out
From the
trenches:
Common
pitfalls of
GRC roll-
outs
Getting your
business
serious
about GRC
Proving the
value of GRC
Improving
your GRC
perfomance
CONTENT THEMES:

18. 18 July 2014 | www.cyance.com
After data (and segmentation,
personas, content mapping and
messaging) comes the channels

19. 19 July 2014 | www.cyance.com
Inbound
Content
Outbound
UK & NL
NETWORKING
DINNERS
UK & NL
NETWORKING
DINNERS
SAP TEAM PARTNER DINNER
SAP TEAM PARTNER DINNER
2014
Nurture
programme
ANNUAL GRC
PERFORMANCE
SURVEY
CUSTOMER
INTERVIEWS
CUSTOMER
INTERVIEWS

20. 20 July 2014 | www.cyance.com
Thanks for listening
steve.kemish@cyance.com
@skemmo