Suzi Shapiro June 18, 2009 Using Website Usability Research Tools:   Keep Your Visitors Coming Back for More
We will discuss: <ul><li>1. why it’s important to be user-friendly </li></ul><ul><li>2. how to determine what is working a...
Why is it important to be User Friendly?
What is important to you? <ul><li>Organization </li></ul><ul><li>Ease of Use </li></ul><ul><li>Easy to Learn/Remember </li...
What makes a web site usable ? <ul><li>Organized </li></ul><ul><li>Meets expectations </li></ul><ul><li>Includes needed or...
How do we know it’s user-friendly? <ul><li>5 second rule </li></ul><ul><li>Drop offs </li></ul><ul><li>Navigation </li></ul>
http://microsoft.com
What is the key to  a User Friendly web site?
Who is your User? <ul><li>Customer </li></ul><ul><li>User </li></ul><ul><li>Business Management </li></ul><ul><li>Designer...
YOU ARE  NOT  YOUR USER
 
Pair-Share (Introductions) <ul><li>Who is YOUR user? </li></ul><ul><li>Who do you need  to understand  to design  a good w...
How can you  collect information  about your users? <ul><li>Interview </li></ul><ul><li>Survey </li></ul><ul><li>Web Analy...
BREAK TIME
How to determine  what is working and  what needs improvement  on your website
Example Sites <ul><li>What works?  </li></ul><ul><li>What doesn’t? </li></ul>
http://yahoo.com
http://google.com
http://indystar.com
http://amazon.com
How to determine  what is working  <ul><li>Analytics </li></ul><ul><li>Sales or hits </li></ul><ul><li>Links to other site...
Analytic Data <ul><li>Web Logs </li></ul><ul><li>Google Analytics </li></ul>
Sales or hits <ul><li>A/B testing </li></ul><ul><li>The Almighty Dollar </li></ul>
Links to other sites, blogs, twitter, etc <ul><li>Mining the Blogosphere </li></ul><ul><li>Do people give a tweet? </li></ul>
http://linkedin.com
How to determine  what needs improvement <ul><li>Complaints and Questions </li></ul><ul><li>Observing Users </li></ul>
When you can do  the usability research  and when you can benefit from a collaborator
When you can do  the usability research. <ul><li>You have time </li></ul><ul><li>You have experience  with usability princ...
When you can benefit  from a collaborator <ul><li>Time </li></ul><ul><li>Equipment </li></ul><ul><li>Experience </li></ul>...
How to find resources that demonstrate effective web-site design
Good Reference Sites <ul><li>http://Usability.gov </li></ul><ul><li>http://Humanfactors.com </li></ul><ul><li>http://WWW.U...
Good Books on User Experience <ul><li>Don't Make Me Think:  A Common Sense Approach  to Web Usability, By Steve Krug </li>...
Upcoming SlideShare
Loading in …5
×

Usability Intro 06 09

783 views

Published on

Slides from a workshop for Indianapolis, IN folks

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
783
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Only need half a second to decide if you like the page and continue or leave Bad sites have many places where people “Drop off” or leave the site If you can’t find what you want , it isn’t user friendly (Navigation accounts for about 80% of web site problems.
  • Tries to do lots of things More portal than search engine
  • Clearly focused to help you to search for web content. Doe not connect you to other Google products well.
  • Not bad for a newspaper Expect more clutter Multiple tasks and topics Link navigation on top Many visitors will not see small white navigation links in black header Visitors may not understand topics in gray bar are links Probably easy to learn. Most users are probably repeat visitors. Can benefit from pat interactions.
  • Initial screen focuses on a single product that they want to emphasize as it will sell other products –and it is an Amazon Product (Books for Kindle.) Redundant navigation in left margin and available in dropdown for search Product screens are quite cluttered and information dense.
  • Most web servers keep logs of information about which pages and opened and how many times a day. Logging programs save even more data. Google analytics can tell you where people are connecting from, what browser they are using, which pages they leave your site from and many more valuable pieces of information. You need to set up your site to use this free tool.
  • Can compare a current and new version with just a small change by randomly assigning visitors to one of two pages. Amazon tests new designs by putting up two versions of a page and determining which makes the most money
  • Searches within blogs , Twitter etc can tell you what people are saying about your company.
  • You can learn about companies – and the people who work there through Linkedin. This is a good social networking site to keep track of your professional contacts.
  • What do you hear from customers? Help desk reports Phone calls to secretaries. Usability research directly observes users completing tasks.
  • Usability Intro 06 09

    1. 1. Suzi Shapiro June 18, 2009 Using Website Usability Research Tools:  Keep Your Visitors Coming Back for More
    2. 2. We will discuss: <ul><li>1. why it’s important to be user-friendly </li></ul><ul><li>2. how to determine what is working and what needs improvement on your website </li></ul><ul><li>3. when you can do the usability research and when you can benefit from a collaborator </li></ul><ul><li>4. how to find resources that demonstrate effective web-site design </li></ul>
    3. 3. Why is it important to be User Friendly?
    4. 4. What is important to you? <ul><li>Organization </li></ul><ul><li>Ease of Use </li></ul><ul><li>Easy to Learn/Remember </li></ul><ul><li>Few Errors </li></ul><ul><li>Aesthetics </li></ul><ul><li>Fun </li></ul>
    5. 5. What makes a web site usable ? <ul><li>Organized </li></ul><ul><li>Meets expectations </li></ul><ul><li>Includes needed or wanted materials </li></ul><ul><li>About the task or knowledge user wants or needs </li></ul>
    6. 6. How do we know it’s user-friendly? <ul><li>5 second rule </li></ul><ul><li>Drop offs </li></ul><ul><li>Navigation </li></ul>
    7. 7. http://microsoft.com
    8. 8. What is the key to a User Friendly web site?
    9. 9. Who is your User? <ul><li>Customer </li></ul><ul><li>User </li></ul><ul><li>Business Management </li></ul><ul><li>Designer/Developer </li></ul>
    10. 10. YOU ARE NOT YOUR USER
    11. 12. Pair-Share (Introductions) <ul><li>Who is YOUR user? </li></ul><ul><li>Who do you need to understand to design a good web site? </li></ul>
    12. 13. How can you collect information about your users? <ul><li>Interview </li></ul><ul><li>Survey </li></ul><ul><li>Web Analytics </li></ul>
    13. 14. BREAK TIME
    14. 15. How to determine what is working and what needs improvement on your website
    15. 16. Example Sites <ul><li>What works? </li></ul><ul><li>What doesn’t? </li></ul>
    16. 17. http://yahoo.com
    17. 18. http://google.com
    18. 19. http://indystar.com
    19. 20. http://amazon.com
    20. 21. How to determine what is working <ul><li>Analytics </li></ul><ul><li>Sales or hits </li></ul><ul><li>Links to other sites, blogs, twitter, etc </li></ul>
    21. 22. Analytic Data <ul><li>Web Logs </li></ul><ul><li>Google Analytics </li></ul>
    22. 23. Sales or hits <ul><li>A/B testing </li></ul><ul><li>The Almighty Dollar </li></ul>
    23. 24. Links to other sites, blogs, twitter, etc <ul><li>Mining the Blogosphere </li></ul><ul><li>Do people give a tweet? </li></ul>
    24. 25. http://linkedin.com
    25. 26. How to determine what needs improvement <ul><li>Complaints and Questions </li></ul><ul><li>Observing Users </li></ul>
    26. 27. When you can do the usability research and when you can benefit from a collaborator
    27. 28. When you can do the usability research. <ul><li>You have time </li></ul><ul><li>You have experience with usability principles </li></ul><ul><li>You have the necessary equipment </li></ul><ul><li>You have the background to inform analysis of the data. </li></ul>
    28. 29. When you can benefit from a collaborator <ul><li>Time </li></ul><ul><li>Equipment </li></ul><ul><li>Experience </li></ul><ul><li>Skills </li></ul><ul><ul><li>Methods </li></ul></ul><ul><ul><ul><li>Which to use and which to ignore </li></ul></ul></ul>
    29. 30. How to find resources that demonstrate effective web-site design
    30. 31. Good Reference Sites <ul><li>http://Usability.gov </li></ul><ul><li>http://Humanfactors.com </li></ul><ul><li>http://WWW.Useit.com (Jacob Nielson) </li></ul><ul><li>http://www.uie.com/ (Jared Spool) </li></ul>
    31. 32. Good Books on User Experience <ul><li>Don't Make Me Think: A Common Sense Approach to Web Usability, By Steve Krug </li></ul><ul><li>http://astore.amazon.com/suzishapiroco-20 </li></ul>

    ×