This document summarizes Serge Jespers' experience with social media as a developer evangelist at Adobe. It discusses how social media has changed his morning routine from checking email to checking social networks. It also explores what he loves about social media like its ease of sharing information, but also what he dislikes such as a lack of content expiration dates and challenges of managing content across different networks.

2. SERGE JESPERS
Sr. Developer Evangelist, Adobe
serge@adobe.com
h p://webkitchen.be
@sjespers

4. ADOBE AND SOCIAL MEDIA
Photo credit: Coolcaesar / Wikipedia

5. ADOBE ENCOURAGES EMPLOYEES TO BLOG AND
BE ACTIVE ON SOCIAL MEDIA
JUST ABOUT EVERY PRODUCT TEAM ACTIVE ON
SOCIAL MEDIA
SUPPORT TEAM ACTIVE ON SOCIAL MEDIA
Photo credit: Coolcaesar / Wikipedia

6. MY LOVE AND HATE RELATIONSHIP
WITH SOCIAL MEDIA
Photo credit: Cayusa / Flickr

7. ME ON THE SOCIAL MEDIA MAP
Photo credit: Redgum / Flickr

8. Photo credit: Redgum / Flickr

9. Photo credit: Redgum / Flickr

10. HOW SOCIAL MEDIA CHANGED MY LIFE
Photo credit: Phillie Casablanca / Flickr

11. MY MORNING RITUAL IN THE PAST
Photo credit: Serge Jespers / Flickr

12. GET TO THE OFFICE AND CHECK MAIL
Photo credit: Gideon Tsang / Flickr

13. FRUSTRATED BY INBOX. GET COFFEE.
Photo credit: Doug88888 / Flickr

14. CHAT WITH COLLEAGUES IN COFFEE ROOM
Photo credit: Jaako / Flickr

15. MY MORNING RITUAL TODAY
Photo credit: Gideon Tsang / Flickr

16. GET TO THE OFFICE AND CHECK MAIL
Photo credit: Gideon Tsang / Flickr

17. FRUSTRATED BY INBOX. GET COFFEE.
Photo credit: Doug88888 / Flickr

18. CHAT WITH COLLEAGUES IN COFFEE ROOM?
Photo credit: Google Maps

19. CHECK SOCIAL NETWORKS TO SEE WHAT
FRIENDS / COLLEAGUES HAVE BEEN UP TO
Photo credit: Gerard Bierens / Flickr

20. HOW/WHY DO I USE SOCIAL MEDIA
Photo credit: Jez / Flickr

21. N T K S
L IN AGES
R AT
E M E SS
G E CT
D IR
INSPI
SH RATIO
FI
AR N
ND
SH E L
LE
LO A
B
INK
S
ARN
SPR
SR
NG R
L
FRO
OS
T
EAD T
MO
FR
EN
IE
N
TEAK
THE
I
RS
HELP DEVE
DS
HE G EW
N
A ING
S
T
OOD W
LOPERS
O
ORD
U C
Y NEWS
H

22. WHAT DO I LOVE?
EASY
INSTANT
EVERYONE CAN SHARE
THEIR OPINION
TO THE POINT
UNLIMITED REACH
Photo credit: .reid. / Flickr

23. WHAT DO I HATE?
EASY
INSTANT
EVERYONE CAN SHARE
THEIR OPINION
LEMME EXPLAIN...
Photo credit: aka_lusi / Flickr

24. CHALLENGES IN SOCIAL MEDIA
Photo credit: Adamhenning / Flickr

25. THE WEB HAS NO BORDERS
Photo credit: Facebook

26. GEOLOCATION NETWORKS
Photo credit: Changua Coast Conservation Action / Flickr

27. Photo credit: Changua Coast Conservation Action / Flickr

28. MANAGING CONTENT ON SOCIAL NETWORKS

29. DO YOU KNOW WHERE YOUR CONTENT IS?
AND DO YOU CARE?

30. SPAM! SPAM! SPAM!
Photo credit: Jisakiel / Flickr

31. NO EXPIRATION DATE
Photo credit: ram. / Flickr

32. Photo credit: Crystl / Flickr

33. THANK YOU
serge@adobe.com
h p://webkitchen.be
@sjespers
Photo credit: Michael and Anna / Flickr All images licensed under Creative Commons License