Your SlideShare is downloading. ×
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Six Figures RecruitTECH 2009 Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Six Figures RecruitTECH 2009 Presentation

1,543

Published on

Kelly Magowan's presentation at RecruitTECH 2009 on "Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best". …

Kelly Magowan's presentation at RecruitTECH 2009 on "Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best".

Over the past five years, there has been a proliferation of ‘niche’ job boards in the US and UK job markets and this trend has started to become apparent in Australia, as advertising moves increasingly from print to online.

Published in: Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,543
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
20
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Niche Job Sites for Quality: Why a Mix of Advertising Solutions is Best Kelly Magowan Six Figures – Executive Jobs. News. Services www.sixfigures.com.au
  • 2. “ It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin
  • 3. Agenda
    • Evolution of Job Advertising
    • Why Choose Niche? Content & Context Matter!
    • Examples of Niche Job Sites
    • Case Study: Executive Job Sites
    • When to use Niche & When to Use Generalist
    • Questions
  • 4. Evolution of Job Advertising
    • For hundreds of years until mid 1990’s we had print
      • One advertising channel
    • Mid 1990’s to mid 2000’s generalist job sites
      • Three major job boards & print
    • 2000’s social networks & niche job sites emerged
      • 250+ niche job sites, social networking sites, organisations’ own careers sites, generalist job boards & print
  • 5. Why Choose Niche?
    • Content & Context matter!
      • So much information & so many content sources
      • We refine what is relevant for us to make sense of it all
    • Organisations struggle to get their message out there
      • Competition is fierce - both for our attention & for talent
    • Niche offer the best ROI for senior and niche roles
  • 6. Examples of Niche Job Sites
    • Government (Australian Job Search)
    • Industry Associations (CPA, AHRI, CIMA)
    • Profession (Mining Jobs, Teachers Jobs)
    • Profession Level (CEO & Graduate sites)
    • Salary Specific (Six Figures)
    • Geographical (Capital Jobs)
    • Expat (Expat Jobs)
    • Age (Adage)
    • Gender (Career Mums, Just Be)
    • Religion (Christian Jobs)
    • Interest (Arts Hub)
    • Blogs / Forums (Whirlpool, TechCrunch)
  • 7. Case Study: Executive Job Sites
    • Executive job sites servicing a targeted & growing global audience
    • 41% of Executives view Executive Job Sites as very important to their job search
    • Executives expect the importance of these sites to increase by up to 51% in the coming 2 years
    • 24% of CEOs successfully secured a new job through online job boards (USA)
    • Source: Executive Job Board Survey, Harvey Nash June 2008
  • 8. Six Figures – Member Profile
    • 10% of the workforce
    • 30 years plus
    • Degree qualified
    • Over 80% currently employed (passive)
    • Salary not their primary driver
    • Value privacy of information and professionalism
    • Value relevant job and careers related content
  • 9. Job Seekers & Advertisers Like Niche Job Seekers Relevant Jobs Time Saving Legitimate Jobs Discerning Advertisers Trust Tribe Advertisers Relevant Applicants Time Saving Dollar Saving Passive Job Seekers Discerning Job Seekers Build Relationships
  • 10. When to Use Niche vs. Generalist Niche Professional / Specialist Low Volume Relevant Applicants Target Market Exposure Connect with Passives Build Relationships Generalist Lower Skilled High Volume Applicants Mix of Relevance Broad Market Exposure Attract Active Job Seekers Transactional
  • 11. Thank You
    • Six Figures - Executive Jobs. News. Services
    • www.sixfigures.com.au

×