Navigating the New YouTube; Jolt & Bolt 12_15_2011

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Maximize the new YouTube in the New Year! YouTube has new look and feel and a new way to measure what's happening. This presentation covers 1) what the new look means to you, 2) how to maximize the changes, and 3) what the new analytics tells you about your video community. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!

Technology Business

The New YouTube
Channel Pages & Insights

presented by Kathy Hokunson
December 15, 2011

presents

The New Channel Design

According to

• More streamlined and consistent design
• Easier way to find and view videos
• New, more flexible layouts for featured
content
• Structured to keep your audience engaged
even when you don’t have new uploads

Site-Seeker, Inc. 2011

Info and Settings

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The “Everything” Layout

Site-Seeker, Inc. 2011

Today’s BOLT BUZZ WORD

CHANNEL

Site-Seeker, Inc. 2011

NEW! YouTube Analytics
According to YouTube . . .
• Strategy:
– Use YouTube Analytics regularly to assess your channel’s
performance, and investigate changes or trends across
different metrics.
• Why It Works:
– YouTube Analytics provides actionable intelligence for
creators to make better videos, implement or measure
optimizations and develop more strategic programming.
• How To Do It:
– Gain fluency in YouTube Analytics product. Routinely
assess channel’s performance and make changes to
content or strategies based on performance analytics.

Site-Seeker, Inc. 2011

Where To Find Analytics

Site-Seeker, Inc. 2011

What’s Being Reported

• Views Reports
– Views
– Demographics
– Playback Locations
– Traffic Sources
– Audience Retention
• Engagement Reports
– Subscribers
– Likes and Dislikes
– Favorites
– Comments
– Sharing

Site-Seeker, Inc. 2011

Engagement Reports

Site-Seeker, Inc. 2011

Resources

Content today was resourced from several excellent sources:
– YouTube Blog
– Mashable
– ReelSeo YouTube Channel
– Hubspot
– Marketwire

Access all the links at this bit.ly link bundle:

http://bitly.com/sMOGU2

Site-Seeker, Inc. 2011

Reserve your weekly spot today!

Register at site-seeker.com

Site-Seeker, Inc. 2011

Download the Slide Deck @

Site-Seeker, Inc. 2011

Thank you for joining us!

Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com

You could win a $50 Amazon.com Gift Card!

Site-Seeker, Inc. 2011

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Navigating the New YouTube; Jolt & Bolt 12_15_2011

1. The New YouTube Channel Pages & Insights presented by Kathy Hokunson December 15, 2011 presents

2. The New Channel Design According to • More streamlined and consistent design • Easier way to find and view videos • New, more flexible layouts for featured content • Structured to keep your audience engaged even when you don’t have new uploads Site-Seeker, Inc. 2011

3. What doesn’t change? • Videos • Playlists • Comments • Subscribers • Likes • Account Settings • About this user • Title • Tags • Visibility • Redirect URL’s • Vanity URL’s • Tracking Pixels • Google Analytics ID Number • Avatar • Background Images Site-Seeker, Inc. 2011

4. Opting In Site-Seeker, Inc. 2011

5. New Tabs Site-Seeker, Inc. 2011

6. Appearance Site-Seeker, Inc. 2011

7. Info and Settings Site-Seeker, Inc. 2011

8. Featured Tab Site-Seeker, Inc. 2011

9. The “Everything” Layout Site-Seeker, Inc. 2011

10. Switching Back Site-Seeker, Inc. 2011

11. Today’s BOLT BUZZ WORD CHANNEL Site-Seeker, Inc. 2011

12. NEW! YouTube Analytics According to YouTube . . . • Strategy: – Use YouTube Analytics regularly to assess your channel’s performance, and investigate changes or trends across different metrics. • Why It Works: – YouTube Analytics provides actionable intelligence for creators to make better videos, implement or measure optimizations and develop more strategic programming. • How To Do It: – Gain fluency in YouTube Analytics product. Routinely assess channel’s performance and make changes to content or strategies based on performance analytics. Site-Seeker, Inc. 2011

13. Where To Find Analytics Site-Seeker, Inc. 2011

14. What’s Being Reported • Views Reports – Views – Demographics – Playback Locations – Traffic Sources – Audience Retention • Engagement Reports – Subscribers – Likes and Dislikes – Favorites – Comments – Sharing Site-Seeker, Inc. 2011

15. Views Reports Site-Seeker, Inc. 2011

16. Engagement Reports Site-Seeker, Inc. 2011

17. So what??? Site-Seeker, Inc. 2011

18. Resources Content today was resourced from several excellent sources: – YouTube Blog – Mashable – ReelSeo YouTube Channel – Hubspot – Marketwire Access all the links at this bit.ly link bundle: http://bitly.com/sMOGU2 Site-Seeker, Inc. 2011

19. Questions? Site-Seeker, Inc. 2011

20. Reserve your weekly spot today! Register at site-seeker.com Site-Seeker, Inc. 2011

21. Download the Slide Deck @ Site-Seeker, Inc. 2011

22. Thank you for joining us! Don’t forget to enter today’s BOLT BUZZ WORD at joltandboltwebinar.com You could win a $50 Amazon.com Gift Card! Site-Seeker, Inc. 2011

23. Need more info? Site-Seeker, Inc. 2011

Editor's Notes

BRIAN SFINAS TO NARRATE
BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com

Navigating the New YouTube; Jolt & Bolt 12_15_2011

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