Introducing Featured Search - Talk on the TYPO3 CAMP MALLORCA 2015
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Technical concept for better onsite search results in TYPO3
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Introducing Featured Search - Talk on the TYPO3 CAMP MALLORCA 2015
- 1. Introducing Featured Search How to improve your onsite search
- 2. My name is… Sven Huppach Head of Quality Management and project lead at sitegeist in Hamburg Tasks: Consulting, technical concepts, prototyping, new business Special interests: Long-distance running, stop motion videos
- 3. „When a user is forced to search for the right piece of content you’ve lost him.“ Some usability guru
- 4. An example I’m looking for information concerning „birth“… www.uke.de
- 5. Another example (much better) I’m looking for information concerning „urin“… www.sysmex-europe.com
- 6. The needle in a haystack How can I find it?
- 7. The problem We are not Google. ;-) Despite of faceted searching only a small piece of the crawled content is really relevant. Often users don’t find what they are really looking for. Popular search platforms like Apache Solr or ElasticSearch are expensive to implement an maintain.
- 8. How about this I’m looking for information concerning „birth“… www.marienkrankenhaus.org
- 9. Introducing Featured Search How to improve your onsite search
- 10. Make a wish Fast search results Easy to manage by editors Allow typos Allow aliases Easy to extend on any kind of record Possibility to connect with Solr, indexed search, etc. Joy of use!
- 11. The idea Serve exactly what the user is looking for - Even though he doesn’t know it (yet).
- 12. Technical backgrounds events persons products „Any“ kind of TYPO3-record whatever TYPO3 Backend Frontend
- 13. Technical backgrounds events persons products Plugin Featured Search „Any“ kind of TYPO3-record whatever title, place name, email article, id your db fields TYPO3 Backend Frontend
- 14. Technical backgrounds events persons products Plugin Featured Search „Any“ kind of TYPO3-record whatever title, place name, email article, id your db fields TYPO3 Backend Frontend tags, link tags, link tags, link tags, link extend records
- 15. Technical backgrounds events persons products Plugin Featured Search „Any“ kind of TYPO3-record whatever Fetch data TYPO3 Backend Frontend title, place name, email article, id your db fields tags, link tags, link tags, link tags, link
- 16. Technical backgrounds events persons products Plugin Featured Search „Any“ kind of TYPO3-record whatever Fetch data render data as JSON TYPO3 Backend Frontend ———————————————————————————————————— title, place name, email article, id your db fields tags, link tags, link tags, link tags, link
- 17. events persons products „Any“ kind of TYPO3-record whatever Fetch data render data as JSON TYPO3 Backend Frontend ———————————————————————————————————— searchform Plugin Featured Search Technical backgrounds ———————————————————————————————————— title, place name, email article, id your db fields tags, link tags, link tags, link tags, link
- 18. events persons products „Any“ kind of TYPO3-record whatever Fetch data render data as JSON Client based search based on typeahead.js TYPO3 Backend Frontend ———————————————————————————————————— keyword Plugin Featured Search look for keyword in JSON scope Technical backgrounds title, place name, email article, id your db fields tags, link tags, link tags, link tags, link
- 19. events persons products „Any“ kind of TYPO3-record whatever Fetch data render data as JSON TYPO3 Backend Frontend ———————————————————————————————————— Plugin Featured Search build auto-suggest options and group them Technical backgrounds Client based search based on typeahead.js keywordtitle, place name, email article, id your db fields tags, link tags, link tags, link tags, link
- 20. Technical backgrounds TYPO3 Backend events persons products Plugin Featured Search „Any“ kind of TYPO3-record whatever Fetch data render data as JSON solr, … optional: if there is no result within json-scope, the request can be forwarded to the classic site search. Frontend ———————————————————————————————————— Technical backgrounds Client based search based on typeahead.js keywordtitle, place name, email article, id your db fields tags, link tags, link tags, link tags, link
- 21. Getting started
- 22. Analyze Look into your statistics (GA, piwik, etc.) Find out the most popular sites. Find out the most popular site searches (if configured). Find out less/least visited but important sites.
- 23. Discuss Ask your client What are the most important services, products or use cases? What has the most business value? (conversion) What are possible add-ons?
- 24. Concentrate and prioritize Set the focus on max. 80 and not 100%. Don’t try to cover all possible cases. Forget the long tail .
- 25. Try out and improve Start with only a few keywords Measure Improve keywords (wording, order, ..) Expand the scope
- 27. TYPO3 implementation install and modify the extension currently not a ready-to-use extension (in progress) extend database include js-libraries into your page adapt frontend edit records enjoy!
- 28. Links and contact Live example: marienkrankenhaus.org Libraries: typeahead.js http://de.slideshare.net/sitegeist_svensson/ Feel free to contact me huppach@sitegeist.de