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How communications can unlock the solution to information security
In today's connected world, protecting business critical information is a key challenge for most organisations. While there is an increasing number of technical systems available that aim to make organisations more secure, the key to data privacy lies in employees' behaviour.
Fostering the right behaviour can be challenging as information security tends to be seen as tedious and yet another addition to a busy task list. If communicators approach people with a waging finger listing all the things they mustn't do, there's a risk employees simply won't listen.
Swiss bank UBS has taken a different approach by joining the Think Privacy consortium and running an internal awareness campaign that highlights correct behaviour – instead of telling people what they might do wrong – making employees the solution to information security.
In this case study presentation you will learn:
How communications and technical solutions can work hand in hand to increase information security.
How you can bring a seemingly dry subject to life by changing the focus and making employees the solution.
What obstacles you may face when developing a campaign across a global organisation (and how to overcome them).
The benefits of introducing a separate brand to make your communications stand out.
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