Learn how to use social media more effective in your business by following this 7 step strategy.

1. Social
Media for
Business

2. It’s a great time to be in business!
• It’s easier than ever to get the word out
about your business or product.
• Social Media makes it easy.
• Social Media makes your prospects
more accessible.
• But not so easy that you don’t need a
strategy – so you don’t waste your time
on things that aren’t going to work.
http://RosemaryNonnyKnight.com/toolkit

3. Know where your prospects spend
their time
• You can’t be
everywhere.
• Ask your prospects
where they hang
out.
• Build your presence
where your ideal
customers are.
http://RosemaryNonnyKnight.com/toolkit

4. Choose one or two platforms and
master them
• Since you don’t have time
to be everywhere (see
previous step) or master
many platforms – choose a
couple and master them.
• I mean master them! Like
the guy opposite 
• As your business grows, you
can get some freelancers to
help build your presence on
other platforms.
http://RosemaryNonnyKnight.com/toolkit

5. What kinds of content work?
• On your chosen platform –
what kind of content do
people prefer?
• Pay attention to detail.
What do your image sizes
need to be?
• Research leaders in your
industry and see what they
do.
http://RosemaryNonnyKnight.com/toolkit

6. Create your content
• Create it.
• Get it out there and test the
response.
• Use the analytics your
chosen platform(s)
provides.
• Watch for trends and
patterns.
http://RosemaryNonnyKnight.com/toolkit

7. Recycle your content
• Make sure your business
keeps attracting NEW
people.
• After 3-6 months, you can
reuse the same content.
http://RosemaryNonnyKnight.com/toolkit

8. Don’t freeload!
• Your content positions you
as an expert.
• Social media leads will be
warmer than advertising
leads.
• The social media platforms
have to make money too
though!
• Expect to pay for the
privillege of reaching them.
http://RosemaryNonnyKnight.com/toolkit

9. Don’t do it alone.
• Join some groups.
• Make some new contacts.
• Be social!
• Create content you’re proud
to share.
• Ask for the shares and do
the same for others.
http://RosemaryNonnyKnight.com/toolkit

10. http://RosemaryNonnyKnight.com/toolkit