2. BIZARRO-LAND
• Stride takes you to a world of non-sense
• Event: people are put inside a video-game
simulator and become the hero of the
game, fighting the spread of rationality and
re-establishing non-sense in the world.
3. • Using a technology similar to Kinect games,
the users explore a world devastated by
logic, and, along the route, collect pieces of
gum to refuel their energy and acquire
special powers.
4. • Print ads explore the idea of Stride gum
acts as fuel for non-sense and how it
transforms the chewer.
5. NON-SENSE NOBEL PRIZE
Why only give prizes for useful, logical
inventions?
INSTEAD reward the most ridiculous
inventions for gum-dispensers and show how
being fueled by non-sense makes the world a
cooler place.
6. • A series of print ads will show prize winners
and their ridiculous inventions.
• Get people to submit their proposals to
Stride, post videos of their prototypes
online. Most “liked” get sponsored to to
actually being built, viewers can follow the
progress and failed experiments through a
stream of videos/tweets.
7. NON-SENSE VIRUS N-SN 1
• Non-sense is a virus, and you can decide
where it will hit next
8. • (First: videos of live reportage document how
people are randomly hit by non-sense,
suddenly acting like happy idiots. Keep Stride
out of the picture at this point.)
• You can tweet to decide which city the non-
sense virus will hit next. Cities/neighborhood
with most tweets get hit.
• Videos are shot, as reportages, showing
ridiculous behavior and recording people’s
reaction.
