Shrey Pepsi

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PEPSI HISTORY FROM THE START...
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  • The history of PEPSI
  • Shrey Pepsi

    1. 1. Submitted by :- Shrey joshi Manisha Vikas patil Rahmit Vinayak
    2. 3. <ul><li>Pepsi was originally named &quot;Brad's Drink&quot;, after its creator, a pharmicist. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. </li></ul>Caleb D. Bradham
    3. 4. <ul><li>1986: &quot;We've Got The Taste” </li></ul><ul><li>1987: &quot;Pepsi's Cool&quot; </li></ul><ul><li>1990: &quot;You got the right one Baby UH Hhhh </li></ul><ul><li>1992: &quot;Be Young, Have Fun, Drink Peps </li></ul><ul><li>1994: &quot;Double Dutch Bus&quot; Pepsi song sung by Brad Bentz. </li></ul><ul><li>1995: &quot;Nothing Else is a Pepsi&quot; </li></ul><ul><li>1996: &quot;Pepsi:There's nothing official about it&quot; (During the Wills World Cup(Cricket) held in India/Pakistan/Sri Lanka) </li></ul><ul><li>1997: &quot;Generation Next&quot;.&quot; </li></ul><ul><li>1998: &quot;It's the cola&quot; (100th anniversary commercial) </li></ul><ul><li>n 1939: &quot;Twice as Much for a Nickel </li></ul><ul><li>1950: &quot;More Bounce to the Ounce&quot; </li></ul><ul><li>1950: &quot;Any Weather is Pepsi Weather&quot; </li></ul><ul><li>1957: &quot;Say Pepsi, Please&quot; </li></ul><ul><li>1958: &quot;Be Sociable, Have a Pepsi&quot; </li></ul><ul><li>1961: &quot;Now It's Pepsi for Those Who Think Young&quot; </li></ul><ul><li>1963: &quot;Come Alive, You're in the Pepsi Generation &quot;. </li></ul><ul><li>1967: &quot;(Taste that beats the others cold) Pepsi Pours It On&quot;. </li></ul><ul><li>1969: &quot;You've Got a Lot to Live, and Pepsi's Got a Lot to Give&quot; </li></ul><ul><li>1975: &quot;Have a Pepsi Day&quot; </li></ul><ul><li>1977: &quot;Join the Pepsi People (Feeling Free)&quot; </li></ul><ul><li>1980: &quot;Catch That Pepsi Spirit&quot; David Lucas composer </li></ul><ul><li>1981: &quot;Pepsi's got your taste for life&quot; </li></ul><ul><li>1983: &quot;Pepsi Now! Take the Challenge!&quot; </li></ul><ul><li>1984: &quot;Pepsi. The Choice of a New Generation&quot; </li></ul>
    4. 5. <ul><li>2008: &quot;Yeh hai Youngistaan Meri Jaan!&quot; (India) </li></ul><ul><li>2008: &quot;Pepsi Stuff&quot; Super Bowl Commercial (Justin Timberlake) </li></ul><ul><li>2008: &quot;Something for Everyone.&quot; </li></ul><ul><li>2009: &quot;Refresh Everything&quot; </li></ul>
    5. 7. <ul><li>Product Mix: Set of all products/ items that a particular seller offers for sale to buyers. </li></ul><ul><li>Product Width: Width can be defined as the number of different product lines that the company carries </li></ul><ul><li>Product Line: Product line is a group of products that are closely related because they are marketed through same channels </li></ul>
    6. 8. AERATED SOFT DRINK Packaged Drinking water Energy drinks FRUIT DRINK Soda Product Width Product Width = 5
    7. 9. AERATED SOFT DRINK Packaged Drinking water Energy drinks FRUIT DRINK SODA Product Line = 6
    8. 10. AERATED SOFT DRINK Packaged Drinking water Energy drinks FRUIT DRINK CLUB SODA Product Line = 1
    9. 11. AERATED SOFT DRINK Packaged Drinking water Energy drinks FRUIT DRINK CLUB SODA Product Line = 2
    10. 12. AERATED SOFT DRINK Packaged Drinking water Energy drinks FRUIT DRINK CLUB SODA Product Line = 1
    11. 13. AERATED SOFT DRINK Packaged Drinking water Energy drinks FRUIT DRINK CLUB SODA Product Line = 1
    12. 14. Total product Length = 6+1 +2+1+1 = 11 Average Length = 11/5 = 2.2
    13. 15. GLASS- 200,300,500,1000 ml PET – 500,1500,2000,2250,500+100 ml C A N 3 3 0 M L F O U N T A I N Product depth = 11
    14. 16. GLASS- 200,300,500,1000 ml PET – 500,1500,2000,2250,500+100 ml C A N 3 3 0 M L F O U N T A I N Product depth = 11
    15. 17. GLASS- 200,300 ml PET – 500,1500,2000,2250,500+100 ml C A N 3 3 0 M L F O U N T A I N Product depth = 9
    16. 18. GLASS- 200,300,500,1000 ml PET – 500,1500,2000,2250,500+100 ml C A N 3 3 0 M L F O U N T A I N Product depth = 11
    17. 19. P E T 5 0 0 M L FOUNTAIN Product Depth = 3 CAN 330 ML
    18. 20. GLASS- 200,250 ml TETRA PACK – 125,200 ml P E T 1 0 0 0 M L F O U N T A I N Product depth = 6
    19. 21. PET- 500 ml PET – 20 L P E T 1 L Product Depth = 4 P E T 2L
    20. 22. Product Depth =3
    21. 23. 200 ml tin Product Depth = 1
    22. 24. ON THE GO JAR =300ml 1 LITRE JAR PRODUCT Depth = 2
    23. 25. PET- 500 ml P E T 1 L Product Depth = 3 P E T 2L
    24. 26. <ul><li>1-Aerated Soft Drinks : 11+11+9+11+3+6= 51 2-Fruit Drinks := 2 </li></ul><ul><li>3-Energy drinks= 3+1= 4 </li></ul><ul><li>4-Packaged drinking Water : 4 </li></ul><ul><li>5-Club Soda =3 </li></ul>TOTAL = 64
    25. 27. Drinks Sierra Mist Mug root beer Propel Dole juices Foods Lays chips Fritos Doritos Tostitos Cheetos Ruffles Rold Gold pretzels Sun Chips Munchies snack mix Cracker Jacks Go snacks Quaker
    26. 28. Pepsi changing logos
    27. 30. Pepsi latest logo
    28. 31. Look around and you’ll see PepsiCo’s brands in nearly 200 countries. The company offers more than 500 beverages Market cap USD 107.19 Billion ( 2008 ) Revenue ▲ USD 39.474 Billion ( 2007 ) Operating income ▲ USD 7.170 Billion ( 2007 ) Net income ▲ USD 5.658 Billion ( 2007 ) Total assets ▲ USD 34.628 Billion ( 2007 ) Total equity ▲ USD 17.234 Billion ( 2007 ) Employees 185,000( 2008 ) Divisions PepsiCo Americas (PepsiCo Americas Food, PepsiCo Americas Beverages), PepsiCo International
    29. 32. Snack Foods Beverages Foods Frito-Lay North America Frito-Lay International Pepsi-Cola North America Gatorade/Tropicana North America PepsiCo Beverages International Quaker North America

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