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Genre Presentation Transcript

  • 1. GENRE By Shima Begum 12A2
  • 2. A2 Media Studies module 2735 OCR • Many genres dominant in Britain • Comedies such as Notting Hill and drams such as Elizabeth, Much Ado about Nothing • ‘Ethnic genre’ Bend it like Beckham
  • 3. Concept of genre in film • Genre means a type or category and when linked to film, it represents a group of people that are linked together • Genres have conventions, set elements within film • There can be shifts in genres • During earlier times you can come across stereotypical characters within genres • Social groups may change… women are seen to be more dominant in society
  • 4. Viewers on Genre • Viewers choose a film because they enjoy that particular genre. • They expect to see certain conventions in that genre, preferably in a new way. • Therefore, producers must meet these demands but also compete with other films. • Some producers follow a genre that does not incur much financial cost • Staying with the same genres may be quite repetitive and dull
  • 5. Key concepts & skills for media studies • ‘Genre is the classification of any media text and category type’ • The idea that genre is continually changing, due to social change and economic needs. • There are uses of Hybrid combinations • Iconography is used to help outline the features of a genre and attempt to define it. • Different theorists have different views of genre • Ed Buncombe • Colin McArthur • Tom Ryall
  • 6. ED Buscomb 1970 • He argued that film was a visual medium • He believes that reoccurring codes and conventions found in film such as, codes of dress, settings and props are factors that should be used to define Genre, Rather than a narrative structure • For example, in a western film you would have a dusty background/desert, horses, saddles, guns, Cowboys…etc.
  • 7. Colin McArthur 1972/ Tom Ryall 1978 • He also believed and drew attention to the importance of cultural knowledge. • The idea of expectation the audience has in being able to recognise the conventions of a particular genre • Ryall argued that themes, characters and iconography to be considered, when studying genre.
  • 8. Stephan Neale 1980 • He argued that too much emphasis on iconography should not be used, genre should be anchored by narrative • And playing a lot of importance to iconography means not enough detail is used on camera angles, editing and lighting.
  • 9. A2 Media Studies for OCR (Second Edition)