Facebook released its Q1 2015 earnings last week. As users (1.44 billion MAUs and counting) and revenue continue to grow each quarter, it is increasingly apparent that Facebook is a must-buy for any marketer. At SHIFT, we understand that it is important for marketers to have a strong understanding of their campaigns’ performance on Facebook. This insights report will provide clarity and context around key metrics and verticals based on Q1 2015 SHIFT client data and also illustrates trends throughout the past 5 quarters.

1. INSIGHTS REPORT Q1 2015
ADVERTISING
G L O B A L F A C E B O O K

2. ABOUT THIS REPORT
With over 1.44 Billion monthly active users globally and commanding approximately
10% of the world’s digital ad spend, Facebook is a must-buy for any digital marketer.
As Facebook continues to grow, it will be even more important for marketers to have a
strong understanding of their performance. This insights report provides context
around key metrics and verticals based on Q1 2015 data of SHIFT clients and also
illustrates trends over the past five quarters.
This insights report includes ad spend on both Facebook desktop and mobile, as well
as Q1 2015 video data. Data in this infographic is based on the client activity
transacted through SHIFT's Facebook ads solution, this is not Facebook's own data. It
is intended to give insightful views of the Facebook buying activity and trends that
took place during Q1 2014 - Q1 2015.

3. CLICK THROUGH RATECTR
2.03%
.85%
2.16%
.52%
.17%
Auto CPG Entertainment Finserve Telco
Q1 2015 BENCHMARK BY VERTICAL
1.0%
2.0%
3.0%
Global Facebook Advertising Insights Report

4. COST PER CLICKCPC
$0.30
$0.55
$0.20
$0.55
$0.82
Auto CPG Entertainment Finserve Telco
Q1 2015 BENCHMARK BY VERTICAL
$0.25
$0.50
$1
Global Facebook Advertising Insights Report

5. COST PER THOUSAND IMPRESSIONSCPM
$6.10
$4.66 $4.25
$2.88
$1.42
Auto CPG Entertainment Finserve Telco
Q1 2015 BENCHMARK BY VERTICAL
$3.00
$5.00
$7.00
Global Facebook Advertising Insights Report

6. Q4 2014 VS Q1 2015 PERCENTAGE GROWTH
CTR CPC CPM
Auto -37% 63% 2%
CPG 35% -14% 16%
Entertainment 32% -29% -6%
FinServ -10% -24% -32%
Telco -20% 8% -14%
Global Facebook Advertising Insights Report

7. YEAR OVER YEAR BY VERTICAL
0%
1%
2%
3%
4%
2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1
CLICK THROUGH RATE
CTR
Auto CPG Entertainment FinServ Telco
287% -8% 66% 52% 123%
Global Facebook Advertising Insights Report

8. YEAR OVER YEAR BY VERTICAL
$0.00
$0.23
$0.45
$0.68
$0.90
2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1
COST PER CLICK
CPC
Auto CPG Entertainment FinServ Telco
0% 80% -22% 125% 32%
Global Facebook Advertising Insights Report

9. YEAR OVER YEAR BY VERTICAL
$0.00
$1.75
$3.50
$5.25
$7.00
2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1
COST PER THOUSAND
IMPRESSIONS
CPM
Auto CPG Entertainment FinServ Telco
286% 66% 28% 242% 194%
Global Facebook Advertising Insights Report

10. FACEBOOK VIDEO MARKETING
20% of all media on
Facebook in Q1 was video
Global Facebook Advertising Insights Report
50% of video views watched
up to a quarter of the video
30% of video views
made it halfway
15% of video
views made it
to completion
50%
30%
15%
80% other media

11. Facebook® is a registered trademark of Facebook Inc.
SHIFT is a leading cross-network social advertising platform for brands & agencies.The SHIFT platform brings
social data, advertising and marketing teams together in one place to maximize efficiency and ROI. Global
brands, including 10 out of the top 20 largest advertisers in the world, use SHIFT to automate workflow, activate
data and easily execute advertising campaigns. SHIFT is a Facebook Marketing Partner, Twitter Marketing
Platform Partner, LinkedIn Certified Marketing Partner and Atlas Partner.
shift.com
©2015 Shift Labs, Inc. All rights reserved.