Since the first Facebook ads in 2004, which were banner ads known as "Facebook Flyers," opportunities to market on the platform have grown exponentially. Facebook has evolved from one ad type to nine, and its targeting and placement options have also increased to make reaching the right audience easier than ever. Whether you want to get more likes for your page, drive offsite clicks, or increase awareness and engagement, Facebook offers an ad type that fits your needs. The infographic below breaks out each Facebook ad type by its desired objective - we hope it makes things a little easier to digest!

1. Like . Comment . Share
It’s fig season! Not sure what to do with figs? Here’s a delicious dessert
recipe to share.
Like . Comment . Share
J Jasper’s Market
Sponsored
Fig Tart with Almonds and Sugar
The simplicity of this tart perfectly accents ripe figs. If you don’t have enough
time to make a handmade crust, pick up one of Jasper’s pre-made pie crusts.
JASPERSMARKET.COM
LINK AD
Best For: E-commerce,
Finserv, Travel
Jasper’s Market
Drive clicks to your website
Drive people to your store with an offer
Save big on your first order of our locally sourced groceries. Jasper’s
Market delivers.
J Jasper’s Market
Sponsored
$10 off your first order over $50
Expires August 31, 2014
541 people claimed this offer
Get Offer
OFFER AD
Best For: Retail, CPG,
QSR
Awareness & Engagement
Jasper’s Market
Sponsored
Jasper’s Market would like to send a heartfelt thank you to everyone who
has been a part of this crazy process of opening a new market. From the
neighboring businesses to the families that stop by every day, from our
farmers to our local suppliers, you have all made Jasper’s what it is today.
-your welcoming neighborhood market full of great food and great people.
Like . Comment . Share
J
PHOTO AD
VIDEO AD
TEXT AD
Jasper’s Market
Sponsored
Jasper’s Market is now open downtown! We feature a large selection of
organic produce to help you meet all of your family’s cooking needs.
Like . Comment . Share
J
Jasper’s Market
Sponsored
Jasper’s Market is now open downtown! We feature a large selection of
organic produce to help you meet all of your family’s cooking needs.
Like . Comment . Share
J
Drive responses to your event
EVENT AD (RHS ONLY)
Best For: Retail, QSR,
Entertainment
PAGE LIKE
AD
Best For: Any
vertical — grow
your fan base
for future
targeting
Get more likes for your Page
We’re open downtown. Like our page for invites to special events, weekly
deals and more.
J Jasper’s Market
Sponsored
Jasper’s Market
Food & Grocery
541 likes
Like Page
Drive people to install and engage with a mobile app
Download our app and get delicious recipes
for Jasper’s Market’s latest produce. It’s fun,
easy, and most of all, free!
J
Jasper’s Recipe Generator
Sponsored
Jasper’s Recipe
Generator
541 people use this
Install Now
MOBILE APP AD
Best For: Tech, Media,
Travel
Drive people to your desktop app
Download our app and get delicious recipes for Jasper’s Market’s latest
produce. It’s fun,easy, and most of all, free!
J Jasper’s Market
Sponsored
Jasper’s Recipe Generator
541 people use this
Use Now
DESKTOP APP AD
Best For: Tech, Media,
Travel
FACEBOOK AD TYPE
Note: All ad types (except those with mobile-only objectives) are available for
the Right Hand Side as well, but we suggest our clients primarily use Newsfeed
as that placement generates significantly higher engagement and ROI.
BY OBJECTIVE
SHIFT.com
facebook.com/shiftplatform
Awareness & Engagement
Drive Clicks to Website
Drive People to your Store
Drive Responses to your event
Get More Likes for your Page
Drive People to your Mobile App
Drive People to your Desktop App
Facebook Ads provide marketers
massive scale that helps them
reach their audience across devices
and in the most engaging way
possible. Read on to learn more
about each ad type Facebook
offers to help marketers achieve
their business goals.
Best For:
All verticals!
Showcase your
product, services,
or brand visually
Best For:
Entertainment,
Auto, Tech
Best For:
Any vertical,
but we strongly
encourage
adding a
creative asset
Beer House Bar
Saturday, September 29th at 12:00am
Join us for our Oktoberfest this Saturday! We’ll be
drinking the night away...
Join Event 101 people are going