Mark Andres - Digital Content Manager - Vouchercloud

1. Mobile Vouchers How they work Commission Stats Increasing exposure Mark Andres - vouchercloud

2. How mobile vouchers work… GPS finds the customer’s location Mobile Vouchers nearest to the customer appear on the app Voucher Details, branch address & phone number T&C’s, website are displayed

3. How mobile vouchers work… Redemption & Tracking the customer will redeem the voucher at the till by showing a… Reason Code + range of randomly generated numbers or Barcode Member of Staff authorises voucher on till

4. Commission… CPA – Cost Per Acquisition If working on a CPA model at the end of the month/ campaign the merchant pulls a report from their tills that shows the total amount of sales made using the voucher CPR – Cost Per Redemption This method uses the branch address & GPS. When a customer presses the redeem button within a 0.5 mile radius of the branch a cost is attributed to the redemption CPC – Cost Per Call If a merchant has branches but a booking needs to take place before the customer arrives; call tracking can be set up to track sales made via the phone

5. Stats… 1 in 4 people will own a smartphone by 2012 7.5 billion apps downloaded 13 billion mobile voucher will be downloaded by 2013 10x higher redemption stats than newspaper 71% off UK users are interested in receiving mobile vouchers when shopping

6. Stats… National Department Store mobile stats Number of Locations: 153 Offer: 10% discount Length of offer: 19 Days Total Views: 48k Total Downloads: 15k Total Redemptions: 2100

7. Stats… National Fashion Brand mobile stats Number of Locations: 605 Offer: 20% discount Length of offer: 1 week Total Views: 38k Total Downloads: 15k Total Redemptions: 2500

8. Increasing exposure… Interstital Premium Listing Banner Ad Splash Screen Push Notification Landscape Ad Full Frontal Voucher

9. Thank you...