2. logos
AlliedToy.com The Plaza Academy
AMC Cares Software Excellence Awards
AMC Take 5 Tuesdays Program Spencer Chiropractic Clinic
Blue Springs Ford Collision Center SportsGetaways.com
Extreme Ford Treat America Food Services
Love Bites Cafe
di s ti n cti ve
design denoted desired direction
3. Kids ack tray
P
concession
When it came time to retire the “old look” of the KidsPack concession tray,
AMC Theatres asked that the new-and-improved version be fun, interactive
and something that kids would want to take home. A 3-D Search, Seek-N-Find
and Word Search made this product fun for kids of all ages.
di s ti n cti ve
design denoted desired direction
4. Counter topper
reverse side of dangler
movie preview slide
counter mat poster online interactive
dangler
di s ti n cti ve
design denoted desired direction
5. print ad
campaign
Midland Metal Manufacturing Co. wanted to stand out from the competition. They
wanted to be known as America’s foremost plumbing fixtures and parts manufacturer
and wholesaler. The solution was to marry America’s landmarks and landscapes with
their products.
di s ti n cti ve
design denoted desired direction
6. print ad
campaign
Café Sebastienne is known for their four-star food and location within the Kemper Museum
of Contemporary Art. The success of their advertising came from integrating classic
restaurant shots and icons with the look of contemporary art.
di s ti n cti ve
design denoted desired direction
7. print ad
campaign
National Cinema Network is a company that provides advertising on the “big screen.”
They wanted to “capture their audience”and inform them of alternative advertising
options. This successful campaign enabled them to do just that and was voted
“Most Recognizable Ad” by the readers of Advertising Age.
di s ti n cti ve
design denoted desired direction
8. print ad
campaign
Judson Park approached us with the opportunity to develop
a campaign for the opening of the new addition of their
community. Their requirements were that it had to be fun,
appeal to ages 30 - 75, and stand out from all the other ads
in the newspapers. When the client was presented with these
ads, they said the campaign was a “grand slam.”
di s ti n cti ve
design denoted desired direction
9. print ads
One-off ads are needed to boost a current campaign, get out an immediate
message, or to test the market of a special section of a publication. These
ads are examples that exceeded the clients’ needs and got positive results.
di s ti n cti ve
design denoted desired direction
10. publication
cover design
Publication covers need stopping power. They need to grab the attention of
potential readers. The cover design influences readers’ emotions and entices
them to open it. The covers shown here were successful in achieving that goal.
di s ti n cti ve
design denoted desired direction
11. t-shirt designs
CGI Long Distance sponsored the “Blues Stage” of the Kansas City Blues & Jazz
Festival. They requested some very bright, colorful and maybe even loud t-shirt
designs to show their support and enthusiasm. The t-shirt design they selected,
to represent themselves at the festival, is the larger one shown here.
di s ti n cti ve
design denoted desired direction
12. design & layout
of a book
Love Letters & Notes, written by the co-founder of Solace House,
is a book on grieving, remembering and living. The author
wanted the look to embrace nature and convey the feeling
of peace and solace.
di s ti n cti ve
design denoted desired direction
13. catalog
layout & design
The goal of designing a successful catalog is to make it user friendly. The layout,
which uses photographs and illustrations along with product information, must be
clear and precise. The client felt these examples hit that mark and enhanced their
customer service abilities.
di s ti n cti ve
design denoted desired direction
14. brochure
design
Fox Hill, a senior living community, required an updated look and an expansion
of their collateral materials. The layout of this brochure reflects an independent
lifestyle, the impressive architecture and surroundings, and the client’s love of
white space. When presented with the layout of their general brochure, they said
“Love it. Love it. Love it. Thank you.”
di s ti n cti ve
design denoted desired direction
15. marketing
collaterals
High Acres of Seneca Lake was in need of marketing materials for their
planned community. The idea for the pocket folder, brochure and inserts
came from the landscape and scenery of the area for the proposed site.
The items shown reflect the image they wanted to portray.
brochure, pocket folder and inserts
di s ti n cti ve
design denoted desired direction
16. marketing
collaterals
The developers of Limestone Crossing partnered with the
University of Kentucky to create a retirement community like
no other. The residents will have full access to everything the
university’s campus has to offer and more. The client was very
pleased with the design of their materials because it realized
the community’s essence of freedom and creativity in life.
introductory print ad, direct-mail, brochure, pocket folder and inserts
di s ti n cti ve
design denoted desired direction
17. invitations
The Plaza Academy needed a specialized invitation for a benefit party to honor their
27th anniversary. The party’s theme was originally going to be a 1950’s sock hop,
but it was then changed to a 1960’s beatnik theme.
di s ti n cti ve
design denoted desired direction
18. invitations
The Stayton At Museum Way requested a “formal, but not too formal”
invitation to a presentation and dinner party for their upscale clientele.
The option shown was warmly received by the client and their prospects.
di s ti n cti ve
design denoted desired direction
19. direct-mail
Edgemere of Dallas, TX, requested a direct-mail campaign to maintain community
awareness of their established retirement community. The direct mail piece shown here
was very effective in adding future residents to their roster and was presented with
The National Association of Home Builders’ Best of 50+ Housing Silver Award and was
also a Bronze Addy Award Winner for Direct-Mail Campaign.
di s ti n cti ve
design denoted desired direction
20. direct-mail
Whether it’s a solicitation, invitation or an announcement, direct-mail can be a solution to many marketing needs.
Shown here are just a few examples of self-mailers that were effective in accomplishing the clients’ objectives.
di s ti n cti ve
design denoted desired direction
21. entertainment card
holders
AMC Theatres’ National Sales and Marketing departments wanted a new way to
display and market their Entertainment Cards. We expanded on the idea of the
card itself becoming the gift for any and all occasions.
di s ti n cti ve
design denoted desired direction
22. promotional
posters
In-store promotional posters need to be eye-catching, informative and to the point. These
posters were successful in helping the clients meet their ultimate goals and expectations.
di s ti n cti ve
design denoted desired direction
23. software
packaging
H&R Block required an updated design for the previous year’s TaxCut packaging.
A simplification of the previous design and embossing is all that was needed to
refresh the look.
di s ti n cti ve
design denoted desired direction
24. merchandise
packaging
AMC Theatres requested a design for
in-store packaging for their movie tickets
and popcorn coupons to be used in Costco
discount retailer and warehouse clubs.
These concepts were just a couple that
were gladly welcomed by AMC.
structured clamshell package design
clear or frosted acetate envelope package design
di s ti n cti ve
design denoted desired direction
25. tenure
pins
AMC Theatres initiated a project to design tenure lapel pins, to show appreciation
for their many, long-term employees. Rubies, diamonds, crystal and white gold
were used in designing these items.
10-19 years 20-29 years 30-39 years 40-49 years 50+ years
di s ti n cti ve
design denoted desired direction
