1. BY – SHASHANK JADHAV
NMIMS MUMBAI,
shashankcjadhav@yahoo.in

2. FAD , TREND & MEGATREND
• Fad: unpredictable, short-lived, and without
social, economic, and political significance
• Trend: is a direction or sequence of events
• Megatrend : changes that are slow to form, and once in
place, they influence us for some time— between seven
and ten years, or longer.

7. M-Pesa (―Pesa‖ is Swahili for money; ―M‖ stands for mobile), a joint venture
between
Safaricom and Vodaphone, is the biggest success story in mobile applications
in East
Africa. Conceived in 2005 and initially sponsored by the UK-based Department
for
International Development (DFID), the service allows subscribers to make
payments and
transfers via text messaging over their mobile phone. Since its launch in March
2007, the
uptake of M-Pesa has been very impressive: Within the first nine months, M-
Pesa boasted a subscription base of one million users; by January 2010, it had
registered more than nine million customers across Kenya, Tanzania and
Afghanistan.
M-Pesa can be used by anyone with access to a mobile phone and subscribed
to the
Safaricom network; all that is needed is an authorization, transaction code and
proof of
identity. Safaricom has been using M-Pesa system as a loyalty product to aid in

12. • Health Trave
l
Life

13. Banking and insurance
RETIREMENT POLICY

14. ENVIRONMENTAL
AWARENESS

15. EDUCATION
AL
AWARENESS

16. 4.EXHIBITIONS

17. Property Exhibitions Car
Exhibitions Pharma
Exhibitions
Agricultural Exhibitons

18. Art
Exhibitions
Tech Exhibitions

20. Westernization Fashion
Food Entertainment

22. ???

23. Trends Before Now
Westernization of
the rural areas
Change in
perception-
Fashion
Marketing-
Entertainment
Food

28. • Age Complexity -
1. Cosmetics-
Eg. Anti- Aging creams, anti-wrinkle creams , roll on etc.
 Success Story of Olay Total Effects.

29. • Age Complexity
2. Child Milk Products-
3. Television channels –

30. • Gender Segmentation-
1. Men’s Cosmetics-

31. 2. Two Wheeler Bike Industry-

33. • Travel-
1. 1 day pass-

34. 2. Private Cabs-

35. • Holidays –
• Holiday packages-
 Manali to Macau syndrome.

37. EARLIER NOW
• Touch and feel buying • Risk taking
• Uncertainty , anonymity • Certainty
• Delayed delivery • Delivery is fast
• Payment was not secure • Cash on delivery
• Discounts
• Guarantee on products