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Kane County Highlights

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Kane County, Utah is known for its rugged beauty, national monuments, and filming opportunities.

Kane County Highlights

  1. 1. Economic Snapshot • TRCC 81.84% of LY YTD • 1% Sales Tax 104.34% of LY YTD • Optional ¼% Sales Tax 101.6% of LY YTD • TRT 79.16% of LY YTD  September 2020 Kane County Record Collection for TRT • New Building Permits-204 so far this year. 2019 was 201 Total. • School Enrollment is up • Kane County has already surpassed 2019 New Building Permits
  2. 2. What is Tourism? Tourism is Importing Money Tourism is the front door to Economic Development for other industries Tourism accounts for over 43% of the jobs in Kane County. 3rd most tourism- dependent economy in Utah* *Kem C. Gardener Policy Institute UofU
  3. 3. Kane County Office of Tourism Officially, we are a DMO — Destination Marketing Organization Unofficially, we are DDMMO — Destination Development, Management and Marketing Organization. We do more than promote/market, we improve and protect the destination and leverage our visitor economy for local benefit.
  4. 4. Destination Development East Zion Initiative VC station Trails Shuttle New Visitor Center The Wave lottery- Co-op with Pub. Lands to assist with demands (staffing/facility) The Kanab Center Trails Development Encourage and promote new businesses Events to compliment seasonality Wayfinding Signs North Rim Grand Canyon –expand the season
  5. 5. Destination Management Protect the resources—like a National Park  Disperse visitors geographically and seasonally:  Adventure Maps  Trail development  Trails App  Ad campaigns that disperse seasonally  Booking engine to book tours and lodging  Events that drive visitation in our low spots  Going after key international winter markets  Extending season of North Rim
  6. 6. Quality not Quantity UOT Red Emerald Initiative: • Long-term sustainable tourism growth • Protecting the resident and visitor experience Kane County “Stay a Little Longer” Initiative • Rather than more visitors, fewer visitors that stay longer, spend more, go off the beaten path and connect with locals.
  7. 7. Stay a Little Longer
  8. 8. Tourism Strategy through Covid • The local Tourism Office went very nuclear (focusing on the core) on marketing when the world was shutting down. • They focused first on keeping the morale up locally through several economic stimulus campaigns. • They created a local initiative to create a culture of safety- Above and Beyond. • Pushed to go “Green” with the State. Kane County was first to open up on June 12th. • Positioning: No Crowds, Low Case Counts, Culture of Safety, Wide Open Spaces with Magical Outdoor destinations. • They started to expand regionally to the close day-trip markets: St. George and Cedar City. • Then they expanded to our top drive, over-night markets: Las Vegas and Wasatch Front • We have had major outdoor events since going green and we are still one of the few places hosting events regularly. • They did more micro-campaigns with adaptive audiences as more areas were opening up. • Seizing opportunities- Music Festival and the RMPRA Finals.
  9. 9. The Good News Recovering from COVID Impacts Strategy Matters We went from being down 44% to 22% In August we had the highest TRT collections in a month since 2017 We Expect to have an even stronger September! #KaneCountyStrong
  10. 10. Tourism Economy • Tourism is Economic Development. • We import money, tax our visitors and save our residents money in taxes every year. • We capitalize on a visitor economy to benefit our residents! • Because of TRT, each household in the State saves $1100-$1400 every year in taxes that they would otherwise have to pay for services and infrastructure paid for by taxes from tourists.
  11. 11. East Zion initiative
  12. 12. Key Elements • East Zion Visitor Center • Public Transit System • Road Infrastructure • Private Development • Trails • Branding and Marketing
  13. 13. Utah Population Distribution Percent by Sex and Age 4.4 8.8 8.2 7.6 6.8 5.2 4.7 2.9 1.4 0.5 4.1 8.3 7.9 7.3 6.5 5.1 4.8 3.2 1.7 0.7 10 8 6 4 2 0 2 4 6 8 10 Under 5 5 to 14 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 to 84 Over 85 Male Female
  14. 14. Kane County Population Distribution Percent by Sex and Age 3.3 6.5 6.6 5.7 5.5 5.1 6.9 6.7 3.5 0.8 2.4 6.3 5.5 5.4 4.7 6.1 8.3 7.1 2.3 1.4 10 8 6 4 2 0 2 4 6 8 10 Under 5 5 to 14 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 to 84 Over 85 Male Female
  15. 15. Emery Carbon Millard Juab Beaver San Juan Sevier Grand Wayne Garfield Sanpete Piute 2,056 2,089 2,122 2,178 2,182 2,280 2,446 2,511 2,622 2,682 2,860 3,060 3,171 3,602 Average MonthlyWages By County State Kane
  16. 16. 23 3.7 2.5 0 5 10 15 20 25 1930 1984 2012 Billions of Hours of Farm Labor Farming in the U.S.
  17. 17. Logging Employment in the West
  18. 18. Land Ownership
  19. 19. Kane County Economic Development Overall Strategies Local Business Growth  Business Friendly Environment, Customer Service  Support Local Business Extended Stay Tourism  Trails, Outfitter businesses, Support Adventure Events Natural Resources  Timber, Agricultural, Mining Attract New Business  Welcome New Possibilities Infrastructure Development  Kanab Center, Airport, Hospital, Broadband Internet
  20. 20. Projects •Outdoor Recreation •Economic Development •Film Commission
  21. 21. Outdoor Recreation/Trails • Projects and Grants  Connector Trail  Jackson Flat Reservoir  Stud Horse  East Zion  Spruce’s Campground*  Tom’s Canyon* Mountain Bike  Chocolate Cliffs  Mansard  Coral Pink Sand Dunes*  Kanab Creek Trails
  22. 22. Apple Iphone 11
  23. 23. • Rural County Grant Program • Rural Incentive Programs • Film Incentives • Rural Tourism • Outdoor Recreation • East Zion Shuttle State Support
  24. 24. Economic Development • Remote Work • Rural County Grant Program  Business Trainings  Business Grants  Agritourism
  25. 25. 2020 BEAR and EDCU Program Grants • Business Trainings and Skill Development • Community Driven Economic Development Planning: USU Capstone • Small COVID Relief Grant  39 Businesses Applied  23 Businesses Funded • EDCU Community Match Grant: USU Capstone

Editor's Notes

  • YTD 204 new building permits.
    Last year 201.
  • Historically we had a natural resource based economy
  • What are we doing locally to address economic development?

    What does the future workforce look like?

    1. Decentralized government
    2. Silicon sands

  • Apple, VM Ware, Zions Bank, Brierly
  • Apple, VM Ware, Zions Bank, Brierly
  • Programs: Economic Development. Outdoor Recreation and trails. Film Commission.  

    Closest thing to econ dev the county has.

    Corporate Recruitment: Requests are responded to and county has a can do attitude business friendly environment.
    Participation in the BEAR program with GOED through CEBA:

    Natural resources developed such as increased mining at the Alton Coal mine, who was just permitted to expand activities on to federal land.
  • Large vision for trails

    Tons of opportunities for growth.

    Communities are in need of trails.

    Jacob Hamblin Park Pump Track
    Road Runner bike trails
    Cottonwood Canyon Extension
    Trail Canyon “Greenhalph”
    Mansard Trail
  • Call to action
  • The application must include a description of anticipated economic development projects and activities approved by the legislative body, based upon recommendation of the CED Board, to include:
    Scope of Work
    Project and Activities Budget
    Timeline
    Deliverables and Outcomes
  • Since the inception of the BEAR program, Kane County has participated with the Business Expansion and Retention Program, Finishing up the grants now.

    USU Cap Stone: June 5, presentation at 2 pm at the Kanab Center.
    Take what’s learned from working with USU for the city and apply it to parts of the county.

    Set aside $1 million per year for Infrastructure development

    As more people are introduced to the area more remote workers will want to live.
    Could become areas largest employer and importer of money
    Economic Gardening and Consultations-pivot to covid business relief
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