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Vinish Kathuria

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Conference on Rural Telecom Markets by Tele.net

Published in: Business, Economy & Finance
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Vinish Kathuria

  1. 1. Bringing Smile to Masses Vinish Kathuria Chief Operating Officer Spice Digital
  2. 2. God has created 5 sensory organs  Eyes to see, Ear to hear, Nose to smell, Tongue to taste and Hand to touch  We only provide services for 2 – Eyes and Ear Services for Real India  Why ? • Why focus on Real India ?  Who ? • Who are the services for ?  What ? • What are the services ? • What is the Business Model ? • What is the potential ? • What are the limitations ?  How ? • How are they delivered ? • How are the limitations overcome and potential realized ?
  3. 3. Why ?
  4. 4. Shopkeeper to a local Travel Agent Be the store house of Train, Bus Services knowledge • Information • News • Booking • Weather • Confirmation • Market rates • Astrology Payment • To Railways, Bus Get Educated Company • Learn English - • Cash Collection Pronounce from Customer Trivandrum, • Transfer & Savings Vishakhapatnam, @ Bank Czechoslovakia Utility Payments, Banking • Utility Payments - Electricity, Water • Savings, Loans
  5. 5. Who ?  Healthcare • Child Care, Baby Vaccinations • Pregnancy Advice  Education, Learning • Schools • English • Career Advancement  Entertainment •Music • Employment • Agriculture – knowledge & market rates • Education • Banking • Govt. Services – Land Records, Utility Bills, Taxes, Forms • Insurance • Pension • Travel • Entertainment
  6. 6. What ? Value Added Services  Information  Entertainment  Commerce  Communication Type of Services  G2C + C2G– Government to Consumer & vice versa  B2C – Business to Consumer & vice versa  B2B – Business to Business  C2C (P2P) – Peer to Peer
  7. 7. Ration Enquiry of various Card, Registration Government schemes Certificate (birth, etc) Weather information Mandi Rates Tax/Bill Payment License enquiries Latest Electoral Threat alerts (floods, Division/Constituency landslides, bomb) and evacuation plan Transport Services Crime alerts in (Railway/Airline/Bus) neighborhood Government reports on Consumer Court/RTI various issues Applications Voting Card and Emergency nos. (Police, registration Fire) + Helpline Entertainment (Music Traffic (Challan deposit on Demand, etc.) centres, rules)
  8. 8. Solution for M-Education School/College Application Locator Admission Receipt, Fee, Exam Information Date, Result Alert Angrezi Seekho Dealing with Exam Update on Child Stress Progress School Helpline M-Payments Schedule Update Career Counseling Distant Education Gurucool
  9. 9. Solution for M-Health Emergency Numbers First Aid Tips (Ambulance, Police) Medicine Reminder Update on Patient Progress Request for Appointment Immunization Schedule Hospital/Dispensary/PHC/ICTC/ Central Govt. Health Scheme Details Aanganwadi Locator Awareness Program (Tobacco/ Pregnancy Care/Child Care HIV/Swine Flu) Epidemic Alert Govt. Health Camp Alerts Helpline/Infoline Mobile Payment
  10. 10. How?Technology & User Experience Consumer Behavior of Real India Relevant Content • Low Education Levels Personalized Plain, Simple • Speaks 20+ languages Data SMS Voice • Wrt Technology – combination of curiosity & shyness Employees • Comfortable in Groups – Visitors individualistic behavior lesser than in cities Citizens • Cost Sensitive Urban Rural Users of Telecom Services
  11. 11. User Experience  Give me what I want • Customized Data  In my language • Multiple Languages  Don’t scare me • KISS philosophy - Keep It Simple  At a price point I can afford • PPP – Public Private Partnerships Limitation …or….Opportunity

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