2. T-series Introduction
• Established by Gulshan Kumar
• 1st film production in 2001 ”tum bin”
• Original sound track 1st released lallu ram in
1984
• Earning of 12.50 billion
• Now run by Bhushan Kumar(son of Gulshan)
• Manufacturing consumer electronics ,until 2009
• The mobile phone handset market.
3. T-series Venture
• 1970 Gulshan took over business (super
cassette)
• Came with piracy recording
• During early 1980’s cassette industry was
a SSI
• Became competitors to GCI and polydor
(MIL)
• Made their customers happy
• 1985 stopped pirated recording
4. T-series venture (continuation )
• Introduction of cover versions
• 1990 introduction of religious songs
• Production of Hindi films
• Introduction of music bank
• Entering into other market
• In 1997 Murder of Gulshan Kumar
5. Problems of T-series
• GCI filed suit
• Violation of SC rule
• Murder of Gulshan
• Stopped buying music rights from outside
• Other market were not flourished
• Competitors took advantage of this condition
6. According to IMI
• Analyzing of music industries
• Piracy control
• 95% distributors involved in piracy
• 40% only genuine
• 50 distributors have control in the market
• The supply was not met by demand
7. Changes Made By Gulshan
• Introduction of Music bank
• Tried to bring back pre 1980’s songs
• Competitors were looting the customers
• Bringing Customer satisfaction
• Recycling
• Promoting fresh talents
8. Suggestions
• Rules must be made stringent
• Anti-piracy should be activate
• Manufacturing outlets
• Reduction of costs