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The T-series
Group 8
BY
Reshmi Wilson
Shahanas M H
Jeffin George
Sharath G Pillai
T-series Introduction
• Established by Gulshan Kumar
• 1st film production in 2001 ”tum bin”
• Original sound track 1st released lallu ram in
1984
• Earning of 12.50 billion
• Now run by Bhushan Kumar(son of Gulshan)
• Manufacturing consumer electronics ,until 2009
• The mobile phone handset market.
T-series Venture
• 1970 Gulshan took over business (super
cassette)
• Came with piracy recording
• During early 1980’s cassette industry was
a SSI
• Became competitors to GCI and polydor
(MIL)
• Made their customers happy
• 1985 stopped pirated recording
T-series venture (continuation )
• Introduction of cover versions
• 1990 introduction of religious songs
• Production of Hindi films
• Introduction of music bank
• Entering into other market
• In 1997 Murder of Gulshan Kumar
Problems of T-series
• GCI filed suit
• Violation of SC rule
• Murder of Gulshan
• Stopped buying music rights from outside
• Other market were not flourished
• Competitors took advantage of this condition
According to IMI
• Analyzing of music industries
• Piracy control
• 95% distributors involved in piracy
• 40% only genuine
• 50 distributors have control in the market
• The supply was not met by demand
Changes Made By Gulshan
• Introduction of Music bank
• Tried to bring back pre 1980’s songs
• Competitors were looting the customers
• Bringing Customer satisfaction
• Recycling
• Promoting fresh talents
Suggestions
• Rules must be made stringent
• Anti-piracy should be activate
• Manufacturing outlets
• Reduction of costs
 t series

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t series

  • 1. The T-series Group 8 BY Reshmi Wilson Shahanas M H Jeffin George Sharath G Pillai
  • 2. T-series Introduction • Established by Gulshan Kumar • 1st film production in 2001 ”tum bin” • Original sound track 1st released lallu ram in 1984 • Earning of 12.50 billion • Now run by Bhushan Kumar(son of Gulshan) • Manufacturing consumer electronics ,until 2009 • The mobile phone handset market.
  • 3. T-series Venture • 1970 Gulshan took over business (super cassette) • Came with piracy recording • During early 1980’s cassette industry was a SSI • Became competitors to GCI and polydor (MIL) • Made their customers happy • 1985 stopped pirated recording
  • 4. T-series venture (continuation ) • Introduction of cover versions • 1990 introduction of religious songs • Production of Hindi films • Introduction of music bank • Entering into other market • In 1997 Murder of Gulshan Kumar
  • 5. Problems of T-series • GCI filed suit • Violation of SC rule • Murder of Gulshan • Stopped buying music rights from outside • Other market were not flourished • Competitors took advantage of this condition
  • 6. According to IMI • Analyzing of music industries • Piracy control • 95% distributors involved in piracy • 40% only genuine • 50 distributors have control in the market • The supply was not met by demand
  • 7. Changes Made By Gulshan • Introduction of Music bank • Tried to bring back pre 1980’s songs • Competitors were looting the customers • Bringing Customer satisfaction • Recycling • Promoting fresh talents
  • 8. Suggestions • Rules must be made stringent • Anti-piracy should be activate • Manufacturing outlets • Reduction of costs