These were slides first presented by Shashank Nigam for the ancillary revenues and airline branding webinar, conducted by SimpliFlying.com. Learn how you can: * Make un-bundling work to suit your customers' lifestyles * Entice customers through "reverse-bundling" in the recession * Maximize existing revenue channels, without compromising the brand * Cultivate new revenue channels using Web 2.0 tools, like Facebook, Twitter and blogs * Increase conversion rates for ancillary channels * Keep the brand intact while earning more per customer The webinar includes eye-opening case studies from leading airlines like RyanAir, AllegiantAir, AirAsia, Virgin Blue, JetBlue, Southwest and Singapore Airlines.

1. Airlines 2.0
5 Ways to unleash the poten/al of
ancillary revenues in a downturn

2. About the Speaker
• Founder & CEO, SimpliFlying
• Authority in airline branding
• Columnist - Interbrand’s BrandChannel
• Co-author of two books on branding

3. The potential of ancillary revenues...

4. The potential of ancillary revenues...
Let the numbers
do the talking

5. £221m

6. £221m
What Ryanair earned from ancillary revenues

7. £3.81

8. £3.81
What EasyJet earns per seat, from ancillary sources

9. %
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11. 3%

12. 3%
of airline managers believe that ancillary
revenues are the future...

13. Q: Do managers know how to make ancillary
revenues work for the brand?
A: Probably not!

14. “I feel nickel and dimed”
“being treated like cargo!”
“Charging for water is a
human rights violation”

15. Most commented article on SimpliFlying! (71 comments)

16. Ancillary revenues need to be in sync with
brand strategy to work in the long term

17. 5

18. 5
ways to unleash the
power of ancillary
revenues in a downturn

19. 1 Personalize the charge ‐ know your
customer and offer something relevant

21. Why have the same offers for all your customers?

23. Pepper spray for
young women?

24. Pepper spray for
young women?
Wheel‐chair for the
old folks?

25. Nametags for
unaccompanied
minors?
Pepper spray for
young women?
Wheel‐chair for the
old folks?

26. 2 Reverse‐bundling, the more appealing
way to charge in a downturn

27. How about opting out, instead of opting in?

28. Choosing ahead: Airline bene]its too, isn’t it?

29. 3 Cultivate winning partnerships

30. Singapore Airlines boarding pass privileges

31. Anyone for a casino using your miles?

32. How about selling magic tricks on‐board?

33. 4 Use social media do drive in]luence and
sales, even if indirectly

34. Pamper the in]luencers. The Ford Fiesta story

35. Tweet! Tweet! $! $!

36. Go where the customer is!

37. 5 Always keep the brand in mind, for long
term ancillary gains

38. Your airline
need not do
everything
Ryanair does!

40. In conclusion...

41. Ancillary revenues may look
like easy money...

42. Ancillary revenues may look
like easy money...
but getting them right,
and in‐sync with brand
strategy takes work.

43. It’s not the strongest of the species that
survives, nor the most intelligent. It is the
one that is most adaptable to change.
Charles Darwin

44. Questions
Shashank Nigam
shashank@simpliflying.com
Jeff Ogden
jefflogden@gmail.com