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5 ways to unleash ancillary revenues for airlines, while leveraging the brand

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These were slides first presented by Shashank Nigam for the ancillary revenues and airline branding webinar, conducted by SimpliFlying.com.

Learn how you can:

* Make un-bundling work to suit your customers' lifestyles
* Entice customers through "reverse-bundling" in the recession
* Maximize existing revenue channels, without compromising the brand
* Cultivate new revenue channels using Web 2.0 tools, like Facebook, Twitter and blogs
* Increase conversion rates for ancillary channels
* Keep the brand intact while earning more per customer

The webinar includes eye-opening case studies from leading airlines like RyanAir, AllegiantAir, AirAsia, Virgin Blue, JetBlue, Southwest and Singapore Airlines.

Published in: Business, Technology
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5 ways to unleash ancillary revenues for airlines, while leveraging the brand

  1. Airlines 2.0 5
Ways
to
unleash
the
poten/al
of
 ancillary
revenues
in
a
downturn
  2. About the Speaker • Founder & CEO, SimpliFlying • Authority in airline branding • Columnist - Interbrand’s BrandChannel • Co-author of two books on branding
  3. The
potential
of
ancillary
revenues...
  4. The
potential
of
ancillary
revenues... Let
the
numbers
 do
the
talking
  5. 
£221m

  6. 
£221m
 What
Ryanair
earned
from
ancillary
revenues

  7. 
£3.81
  8. 
£3.81 What
EasyJet
earns
per
seat,
from
ancillary
sources

  9. % 7 7
  10. % 7 es u en ev 7 
r ry la il c n 
a ’s ia s rA i 
A in e
 is R
  11. 3%
  12. 3% of
airline
managers
believe
that
ancillary
 revenues
are
the
future...
  13. Q:
Do
managers
know
how
to
make
ancillary
 revenues
work
for
the
brand? A:
Probably
not!
  14. “I
feel
nickel
and
dimed” “being
treated
like
cargo!” “Charging
for
water
is
a
 human
rights
violation”
  15. Most
commented
article
on
SimpliFlying!
(71
comments)
  16. Ancillary
revenues
need
to
be
in
sync
with
 brand
strategy
to
work
in
the
long
term
  17. 5
  18. 5 ways
to
unleash
the
 power
of
ancillary
 revenues
in
a
downturn
  19. 1 Personalize
the
charge
‐
know
your
 customer
and
offer
something
relevant
  20. Why
have
the
same
offers
for
all
your
customers?
  21. Pepper
spray
for
 young
women?
  22. Pepper
spray
for
 young
women? Wheel‐chair
for
the
 old
folks?
  23. Nametags
for
 unaccompanied
 minors? Pepper
spray
for
 young
women? Wheel‐chair
for
the
 old
folks?
  24. 2 Reverse‐bundling,
the
more
appealing
 way
to
charge
in
a
downturn
  25. How
about
opting
out,
instead
of
opting
in?
  26. Choosing
ahead:
Airline
bene]its
too,
isn’t
it?
  27. 3 Cultivate
winning
partnerships
  28. Singapore
Airlines
boarding
pass
privileges
  29. Anyone
for
a
casino
using
your
miles?
  30. How
about
selling
magic
tricks
on‐board?
  31. 4 Use
social
media
do
drive
in]luence
and
 sales,
even
if
indirectly
  32. Pamper
the
in]luencers.
The
Ford
Fiesta
story
  33. Tweet!
Tweet!
$!
$!
  34. Go
where
the
customer
is!
  35. 5 Always
keep
the
brand
in
mind,
for
long
 term
ancillary
gains
  36. Your
airline
 need
not
do
 everything
 Ryanair
does!
  37. In
conclusion...
  38. Ancillary
revenues
may
look
 like
easy
money...
  39. Ancillary
revenues
may
look
 like
easy
money... but
getting
them
right,
 and
in‐sync
with
brand
 strategy
takes
work.
  40. It’s not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change. Charles Darwin
  41. Questions Shashank Nigam shashank@simpliflying.com Jeff Ogden jefflogden@gmail.com

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