Open innovation

  • 2,349 views
Uploaded on

This was one of the sessions on Feb 12th 2011 at the ProductCamp Vancouver. These slides where prepared to moderate a discussion on open innovation concepts and challenges …

This was one of the sessions on Feb 12th 2011 at the ProductCamp Vancouver. These slides where prepared to moderate a discussion on open innovation concepts and challenges

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,349
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
107
Comments
0
Likes
5

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Open Innovation a brief introduction to open innovation and what is means to a Product Manger
  • 2. welcome & thank you www.productcampvancouver.org February 12, 2011 ProductCamp Vancouver
  • 3. Conclusion• lots of research being done on this field• lots of companies in different sizes and maturity levels are using ir• be aware, don’t get left behind and use what works for you
  • 4. Invention vs. Innovation Alexander Graham Bell
  • 5. Invention vs. Innovation Alexander Graham Bell Steve Jobs“Inventions [...] do not necessarily lead to technical innovation. In fact the majority do not. An innovation in the economic sense is accomplished only with the first commercial transaction.” --Christopher Freeman
  • 6. Today’s Story a closed innovation system
  • 7. Today’s Story a closed innovation system new product/service science & H technology He Li Na Be Mg base B Al C Si N P O S F Cl Ne Ar K Ca Sc Ti V Cr Mn Fe Co Ni Cu Zn Ga Ge As Se Br Kr Rb Sr Y Zr Nb Mo Tc Ru Rh Pd Ag Cd In Sn Sb Te I Xe Cs Ba La Hf Ta W Re Os Ir Pt Au Hg Tl Pb Bi Po At Rn Fr Ra Ac Rf Db Sg Bh Hs Mt Ds Rg ub uq Ce Th Pr Pa Nd U Pm Np Sm Pu Eu Am Gd Cm Tb Bk Dy Cf Ho Es Er Fm Tm Md Yb No Lu Lr target market research development investigations
  • 8. How limited is it?• unreached ideas• limited knowledge of what the users want or how they want it• missed opportunities and markets• sticky information, company biased
  • 9. Open Innovation | Open Source not the same thing
  • 10. Quirky.com
  • 11. Social Development Concept source: http://www.quirky.com/learn
  • 12. Open Innovation Definition
  • 13. Open Innovation Definition src: Open Innovation: Researching a New Paradigm | Henry Chesbrough
  • 14. Open Innovation Definition src: Open Innovation: Researching a New Paradigm | Henry Chesbrough “Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. [This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology”
  • 15. Open Innovation Definition src: Open Innovation: Researching a New Paradigm | Henry Chesbrough “Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. [This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology” huh?
  • 16. Open Innovation Definition src: Open Innovation: Researching a New Paradigm | Henry Chesbrough “Open innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively. [This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology” huh? “Open innovation is using the market rather internal hierarchies to source and commercialize innovations”. -- Blog: Joel West, http://blog.openinnovation.net
  • 17. Open Innovation Source: Henry Chesbrough, UC Berkeley, Open Innovation: Renewing Growth from industrial R&D
  • 18. Idea Management how to can open innovation be implemented manage, interact and collaborate with external actorsdesign, developand launch what market wants collaborate, evaluate, revise, prioritize; internal & external actors
  • 19. Win/Loss Project Backlog internal Market Trend/Competition user feedback future potential customer external ...Inception idea idea idea idea ideaCollaboration collaborate collaborateEvaluation conceptsPrioritizationImplementation new market
  • 20. What does it mean to me?• capturing ideas from a larger group• using the new forms of collaborating with external actors• managing the ideas• turn the ideas into innovations or enhancements “it’s not just interacting with users, the how is important” - create the environment and the incentives - community - manage the interactions - crowdsourcing - capture ideas and do something with it - idea management - be prepared to give up some control - culture shift
  • 21. Innovation Incentive• motivate your customers to participate, collaborate and innovate: ✓build a strong community ✓leverage your brand ✓score karma points ✓pay or prizes ✓people like challenges
  • 22. Get your future users to design your product “Today’s youth are confident, assertive and vocal, Their lifestyles and needs have evolved with the times and they no longer communicate in a traditional manner.” -- Jeremy Soo, Managing Director & Head, Consumer Banking Group Singapore, DBS Bank.
  • 23. Design You Dream Heels “Our shoe design contest lets you win cash, free shoes, and the admiration of heel fanatics everywhere!”
  • 24. My Starbucks Idea “You know better than anyone else what you want from Starbucks. So tell us. Whats your Starbucks Idea?[...] Share your ideas, tell us what you think of other peoples ideas and join the discussion. Were here, and were ready to make ideas happen. Lets get started.”
  • 25. Innovation at Dell “Dell helps drive the course of future industry innovation through a time- tested process that puts customer needs first.”
  • 26. BMW ConnectedDrive Customer Innovation Lab“Join us in developing telematics andonline services as well as driverassistance systems of the future.”
  • 27. What?!“While many companies areimplementing open innovationapproaches, [German] CatholicChurch [...] is starting to adopt openinnovation techniques too”
  • 28. Social Innovation “InnoCentive harnesses collective brainpower around the world to solve problems that really matter.”
  • 29. IBM | Jam internal open innovation practice first; then external “Since 2001, IBM has used Jam to involve its more than 300,000 employees around the world in far- reaching exploration and problem- solving”
  • 30. Some Challenges of Open Innovation• leading edge knowledge is not public domain• intellectual property considerations• leakage of competitive information• culture/policies/authority• process inefficiency
  • 31. Conclusion• lots of research being done on this field• lots of companies in different sizes and maturity levels are using it• be aware, don’t get left behind and use what works for you
  • 32. Thank you Shahed Khalili www.pifpof.com @shahedkhalili shahed.khalili@gmail.com