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Presentation for the BISG in a series about ePub, the next generation format for eBooks.

Presentation for the BISG in a series about ePub, the next generation format for eBooks.

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Transcript

  • 1. Working with EPUB 3.0:How EPUB 3.0 Will Affect Your WorkflowWebcast 2 of 4 in a special series on Understanding Produced by:EPUB 3.0, co-presented by the Book Industry StudyGroup and Digital Book World.Today’s program will begin at 1:00 p.m. Eastern.All participant phone lines are muted.We’ll welcome your questions/comments at the end. Sponsored by:
  • 2. The EPUB 3.0 Webcast Series is produced by www.bisg.org www.digitalbookworld.com eboundcanada.orgSponsored by © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 3. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern  The full Working with EPUB 3.0:EPUB 3.0 How EPUB 3.0 Will Affect Your WorkflowWebcast Tues, Feb 28, 2012 from 1pm to 2pm EasternSeries…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 4. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern  The full Working with EPUB 3.0:EPUB 3.0 How EPUB 3.0 Will Affect Your WorkflowWebcast Tues, Feb 28, 2012 from 1pm to 2pm EasternSeries…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 5. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern  The full Working with EPUB 3.0:EPUB 3.0 How EPUB 3.0 Will Affect Your WorkflowWebcast Tues, Feb 28, 2012 from 1pm to 2pm EasternSeries…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 6. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern  The full Working with EPUB 3.0:EPUB 3.0 How EPUB 3.0 Will Affect Your WorkflowWebcast Tues, Feb 28, 2012 from 1pm to 2pm EasternSeries…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 7. Today’s Panelists • Moderators ▫ Matthew Mullin, DBW ▫ Angela Bole, BISG • Presenter ▫ Ron Severdia, CTO, Metrodigi © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 8. the epub3 workflow Ron Severdia, CTO, Metrodigi
  • 9. about
  • 10. about metrodigi
  • 11. about metrodigi• Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF
  • 12. about metrodigi• Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF• Clientele: Time, Salesforce.com, Apple, Triumph, etc.
  • 13. about metrodigi• Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF• Clientele: Time, Salesforce.com, Apple, Triumph, etc.• Focused on highly-designed and über-interactive eBooks
  • 14. about metrodigi• Conversion house around for about 2 years in the San Francisco Bay Area, member of the IDPF• Clientele: Time, Salesforce.com, Apple, Triumph, etc.• Focused on highly-designed and über-interactive eBooks• Fanatical about books in every way and love “resurrecting” old books in digital form
  • 15. the holy grail?
  • 16. the way we were
  • 17. the way we were• ePub was born Sept. 2007 from Open eBook
  • 18. the way we were• ePub was born Sept. 2007 from Open eBook• eInk was predominant (first eInk Kindle released Nov. 2007)
  • 19. the way we were• ePub was born Sept. 2007 from Open eBook• eInk was predominant (first eInk Kindle released Nov. 2007)• ePub2 came mid-2010
  • 20. not the holy grail
  • 21. but...
  • 22. ePub3: Dawn of a new era
  • 23. timing is everything
  • 24. timing is everythingHarmonic convergence forePub3:
  • 25. timing is everythingHarmonic convergence forePub3:• HTML5 is all but ratified and Flash is going away for mobile devices
  • 26. timing is everythingHarmonic convergence forePub3:• HTML5 is all but ratified and Flash is going away for mobile devices• CSS3 is well underway with a decent amount of browser support
  • 27. timing is everythingHarmonic convergence forePub3:• HTML5 is all but ratified and Flash is going away for mobile devices• CSS3 is well underway with a decent amount of browser support• JavaScript frameworks are
  • 28. what’s new?
  • 29. YES!
  • 30. YES!• XHTML5 (and semantic markup) and CSS3
  • 31. YES!• XHTML5 (and semantic markup) and CSS3• Audio & video (local AND remote, also media overlays)
  • 32. YES!• XHTML5 (and semantic markup) and CSS3• Audio & video (local AND remote, also media overlays)• JavaScript
  • 33. YES!• XHTML5 (and semantic markup) and CSS3• Audio & video (local AND remote, also media overlays)• JavaScript• MathML (just a subset)
  • 34. YES!• XHTML5 (and semantic markup) and CSS3• Audio & video (local AND remote, also media overlays)• JavaScript• MathML (just a subset)• Global language support (LTR, RTL, vertical writing)
  • 35. deprecated
  • 36. deprecated• Buh bye, DTbook
  • 37. deprecated• Buh bye, DTbook• Tours
  • 38. deprecated• Buh bye, DTbook• Tours• Guide (though Apple will continue to use it — you should use the NCX file instead)
  • 39. deprecated• Buh bye, DTbook• Tours• Guide (though Apple will continue to use it — you should use the NCX file instead)
  • 40. deprecated• Buh bye, DTbook• Tours• Guide (though Apple will continue to use it — you should use the NCX file instead) So long...we hardly knew ya!
  • 41. terminology/structure
  • 42. terminology/structure• Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change)
  • 43. terminology/structure• Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change)• Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change)
  • 44. terminology/structure• Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change)• Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change)• Open Container Format 2.0.1 updated to 3.0
  • 45. terminology/structure• Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change)• Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change)• Open Container Format 2.0.1 updated to 3.0• New spec for NCX file: ePub Publications 3.0
  • 46. terminology/structure• Open Publication Structure 2.0.1 becomes ePub Content Documents 3.0 (BIG change)• Open Package Format 2.0.1 becomes ePub Publications 3.0 (little change)• Open Container Format 2.0.1 updated to 3.0• New spec for NCX file: ePub Publications 3.0 Overall, much more unified from a structure and code standpoint.
  • 47. CSS
  • 48. CSS• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes
  • 49. CSS• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes• Multi-column layouts
  • 50. CSS• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes• Multi-column layouts• Directional printing
  • 51. CSS• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes• Multi-column layouts• Directional printing• Uses vendor prefixes (-epub-text-align-last) for CSS 3
  • 52. CSS• CSS3 . . .sorta—CSS 2.1 support plus select CSS 3 attributes• Multi-column layouts• Directional printing• Uses vendor prefixes (-epub-text-align-last) for CSS 3
  • 53. audio & video
  • 54. audio & video• Nothing new, but now an official standard
  • 55. audio & video• Nothing new, but now an official standard• MP3 at minimum
  • 56. audio & video• Nothing new, but now an official standard• MP3 at minimum• MP4/AAC optional
  • 57. audio & video• Nothing new, but now an official standard• MP3 at minimum• MP4/AAC optional• Media overlays to do Read Aloud and TTS (via SMIL, PLS, or SSML)
  • 58. audio & video• Nothing new, but now an official standard• MP3 at minimum• MP4/AAC optional• Media overlays to do Read Aloud and TTS (via SMIL, PLS, or SSML)• No specific video format (depends on the device)
  • 59. gravy
  • 60. gravy• Accessibility
  • 61. gravy• Accessibility• Content switching
  • 62. gravy• Accessibility• Content switching• SVG (now in the spine too)
  • 63. gravy• Accessibility• Content switching• SVG (now in the spine too)• Readium: an open source project by the IDPF to promote the ePub 3 standard
  • 64. gone soft
  • 65. gone softFor many items in the specifications, reader systemsupport is not mandatory:
  • 66. gone softFor many items in the specifications, reader systemsupport is not mandatory:• Video (especially on eInk devices)
  • 67. gone softFor many items in the specifications, reader systemsupport is not mandatory:• Video (especially on eInk devices)• Audio
  • 68. gone softFor many items in the specifications, reader systemsupport is not mandatory:• Video (especially on eInk devices)• Audio• JavaScript
  • 69. gone softFor many items in the specifications, reader systemsupport is not mandatory:• Video (especially on eInk devices)• Audio• JavaScript• Media overlays
  • 70. gone softFor many items in the specifications, reader systemsupport is not mandatory:• Video (especially on eInk devices)• Audio• JavaScript• Media overlays• Canonical Fragment Identifier (not quite ready for
  • 71. devices
  • 72. device support
  • 73. device support• In short: all over the map
  • 74. device support• In short: all over the map• Most devices support what I call “ePub 2.5”
  • 75. device support• In short: all over the map• Most devices support what I call “ePub 2.5”• Backwards compatibility with ePub 2.0.1 remains to be seen
  • 76. device support• In short: all over the map• Most devices support what I call “ePub 2.5”• Backwards compatibility with ePub 2.0.1 remains to be seen• We focus on the “fab four”: iPad, Kindle Fire, Nook Color/Tablet, and Kobo Vox.
  • 77. device support• In short: all over the map• Most devices support what I call “ePub 2.5”• Backwards compatibility with ePub 2.0.1 remains to be seen• We focus on the “fab four”: iPad, Kindle Fire, Nook Color/Tablet, and Kobo Vox.• Still “wet cement”
  • 78. device support Today Future Bits ‘n’ bobs Likely in 2012 No* No* Bits ‘n’ bobs Mid-2012 (with DRP) Bits ‘n’ bobs Likely in 2012
  • 79. workflow
  • 80. workflow: 1. planning 2. design 3. preflight4. production
  • 81. workflow: planning
  • 82. workflow: planning• Make ePub part of your print publishing workflow, not an afterthought
  • 83. workflow: planning• Make ePub part of your print publishing workflow, not an afterthought• Font and media licensing
  • 84. workflow: planning• Make ePub part of your print publishing workflow, not an afterthought• Font and media licensing• Media production, plan your enhancements (don’t go overboard—serve
  • 85. workflow: planning
  • 86. workflow: planning• Marketing plan— “piggyback” your efforts on the print release
  • 87. workflow: planning• Marketing plan— “piggyback” your efforts on the print release• Fixed-layout or reflowable
  • 88. workflow: planning• Marketing plan— “piggyback” your efforts on the print release• Fixed-layout or reflowable• Horizontal or vertical
  • 89. workflow: planning• Marketing plan— “piggyback” your efforts on the print release• Fixed-layout or reflowable• Horizontal or vertical• Metadata gathering— determine the most
  • 90. workflow: planning
  • 91. workflow: planning• To DRM or not to DRM
  • 92. workflow: planning• To DRM or not to DRM• The “iBooks Author Question”
  • 93. planning: reality bites
  • 94. planning: reality bites• Cross device user experience can’t currently be consistent
  • 95. planning: reality bites• Cross device user experience can’t currently be consistent• Amazon is only halfway embracing ePub and not likely to change course
  • 96. planning: reality bites• Cross device user experience can’t currently be consistent• Amazon is only halfway embracing ePub and not likely to change course• Reader system support varied
  • 97. the “big one”
  • 98. Your eBook will not look and behave just likeyour print publication. Nor should it!
  • 99. workflow: design
  • 100. workflow: design• Overall sizing of page elements (especially on 7” screens) when viewed vertical vs. horizontal and single page vs. spreads
  • 101. workflow: design• Overall sizing of page elements (especially on 7” screens) when viewed vertical vs. horizontal and single page vs. spreads• Final aspect ratio(s)
  • 102. workflow: design• Overall sizing of page elements (especially on 7” screens) when viewed vertical vs. horizontal and single page vs. spreads• Final aspect ratio(s)• Relative font sizes (especially on 7”
  • 103. workflow: design
  • 104. workflow: design• Create templates for individual devices or a “shared” template for multiple devices, including “hot zones”
  • 105. workflow: design• Create templates for individual devices or a “shared” template for multiple devices, including “hot zones”• Create stock interactive page elements to reuse in layouts as placeholders, e.g. buttons, videos
  • 106. workflow: design
  • 107. workflow: design• Different layouts for different screen sizes, but same look & feel
  • 108. workflow: design• Different layouts for different screen sizes, but same look & feel• Orientation and format
  • 109. workflow: design• Different layouts for different screen sizes, but same look & feel• Orientation and format• White space can be valuable real estate
  • 110. workflow: design• Different layouts for different screen sizes, but same look & feel• Orientation and format• White space can be valuable real estate• Use InDesign object,
  • 111. workflow: design
  • 112. workflow: design• Break up large pieces of content into bite-sized bits. You don’t have to always replicate the printed page! (but sometimes it’s nice)
  • 113. workflow: design• Break up large pieces of content into bite-sized bits. You don’t have to always replicate the printed page! (but sometimes it’s nice)• To show larger items, use pop-
  • 114. workflow: preflight
  • 115. workflow: preflightCommon gotchas:
  • 116. workflow: preflightCommon gotchas:• Fonts not the right format or missing
  • 117. workflow: preflightCommon gotchas:• Fonts not the right format or missing• Low res or missing images
  • 118. workflow: preflightCommon gotchas:• Fonts not the right format or missing• Low res or missing images• Double-check InDesign package exports!
  • 119. workflow: preflightCommon gotchas:• Fonts not the right format or missing• Low res or missing images• Double-check InDesign package exports!• Easier when everything is all in one design file, not separate chapter files
  • 120. workflow: preflightCommon gotchas:• Fonts not the right format or missing• Low res or missing images• Double-check InDesign package exports!• Easier when everything is all in one design file, not separate chapter files• Don’t “flatten” PDFs
  • 121. workflow: production
  • 122. workflow: production• Prototype in PDF — faster, more flexible, multiple iterations in a short time
  • 123. workflow: production• Prototype in PDF — faster, more flexible, multiple iterations in a short time• If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing)
  • 124. workflow: production• Prototype in PDF — faster, more flexible, multiple iterations in a short time• If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing)• Build in extra QA time
  • 125. workflow: production• Prototype in PDF — faster, more flexible, multiple iterations in a short time• If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing)• Build in extra QA time
  • 126. workflow: production• Prototype in PDF — faster, more flexible, multiple iterations in a short time• If hiring a conversion house for the first time, ask for a sample (you should feel very comfortable before committing)• Build in extra QA timeLook into courses/books to train your in-house
  • 127. roll up our sleeves
  • 128. down & dirty: create
  • 129. down & dirty: createA few tools to do ePub2 “guerrilla bookmaking”:
  • 130. down & dirty: createA few tools to do ePub2 “guerrilla bookmaking”:• Sigil: http://code.google.com/p/sigil/
  • 131. down & dirty: createA few tools to do ePub2 “guerrilla bookmaking”:• Sigil: http://code.google.com/p/sigil/• Calibre (from the manual: “If you need a tool that always produces valid EPUBs, calibre is not for you.”): http://calibre-ebook.com/ DO NOT USE FOR CREATION
  • 132. down & dirty: createA few tools to do ePub2 “guerrilla bookmaking”:• Sigil: http://code.google.com/p/sigil/• Calibre (from the manual: “If you need a tool that always produces valid EPUBs, calibre is not for you.”): http://calibre-ebook.com/ DO NOT USE FOR CREATION• Online services
  • 133. down & dirty: createA few tools to do ePub2 “guerrilla bookmaking”:• Sigil: http://code.google.com/p/sigil/• Calibre (from the manual: “If you need a tool that always produces valid EPUBs, calibre is not for you.”): http://calibre-ebook.com/ DO NOT USE FOR CREATION• Online services• Web development tools such as BBedit, etc.
  • 134. down & dirty: validate
  • 135. down & dirty: validateA few free tools to do ePub validating:
  • 136. down & dirty: validateA few free tools to do ePub validating:• ePub Check: http://code.google.com/p/ epubcheck/
  • 137. down & dirty: validateA few free tools to do ePub validating:• ePub Check: http://code.google.com/p/ epubcheck/• IDPF Online Validator (less than 10mb): http://validator.idpf.org/
  • 138. down & dirty: validateA few free tools to do ePub validating:• ePub Check: http://code.google.com/p/ epubcheck/• IDPF Online Validator (less than 10mb): http://validator.idpf.org/• FlightCrew: http://code.google.com/p/ flightcrew/
  • 139. down & dirty: readers
  • 140. down & dirty: readersA few free tools to do ePub reading:
  • 141. down & dirty: readersA few free tools to do ePub reading:• Readium (ePub 3): http://readium.org
  • 142. down & dirty: readersA few free tools to do ePub reading:• Readium (ePub 3): http://readium.org• Azardi (ePub 3): http:// azardi.infogridpacific.com/
  • 143. down & dirty: readersA few free tools to do ePub reading:• Readium (ePub 3): http://readium.org• Azardi (ePub 3): http:// azardi.infogridpacific.com/• Calibre (ePub 2.5): http://calibre-ebook.com
  • 144. down & dirty: readersA few free tools to do ePub reading:• Readium (ePub 3): http://readium.org• Azardi (ePub 3): http:// azardi.infogridpacific.com/• Calibre (ePub 2.5): http://calibre-ebook.com• Kitabu (ePub 2): http://www.64.ee/
  • 145. down & dirty: samples
  • 146. down & dirty: samples
  • 147. down & dirty: samples• ePub3 Samples (IDPF is looking for more!) http://code.google.com/p/epub-samples/ downloads/list
  • 148. tips
  • 149. golden rule: KISS
  • 150. golden rule: KISS• Design: both design & code are both grid-based so for best optimization, stick to the grid.
  • 151. golden rule: KISS• Design: both design & code are both grid-based so for best optimization, stick to the grid.• Code Structure: limit the tricks used in average web markup, simple page structure
  • 152. golden rule: KISS
  • 153. golden rule: KISS• User Experience: keep a natural connection between enhancements and the main story— don’t overdo it
  • 154. golden rule: KISS• User Experience: keep a natural connection between enhancements and the main story— don’t overdo it• Usability: make sure it’s intuitive and not to difficult to use the enhancements
  • 155. what’s next?
  • 156. to the future!
  • 157. epub4better, faster, even makes toast
  • 158. thank you
  • 159. Thank you! Questions? Produced by: • Matt Mullin, DBW ▫ Matthew.Mullin@fwmedia.com • Angela Bole, BISG Sponsored by: ▫ Angela@bisg.org • Ron Severdia, Metrodigi ▫ rseverdia@metrodigi.com © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 160. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern  The full Working with EPUB 3.0:EPUB 3.0 How EPUB 3.0 Will Affect Your WorkflowWebcast Tues, Feb 28, 2012 from 1pm to 2pm EasternSeries…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide
  • 161. Introducing EPUB 3.0: Getting Under the Hood of the New EPUB 3.0 Spec Tues, Feb 21, 2012 from 1pm to 2pm Eastern  The full Working with EPUB 3.0:EPUB 3.0 How EPUB 3.0 Will Affect Your WorkflowWebcast Tues, Feb 28, 2012 from 1pm to 2pm EasternSeries…   An Alternative to EPUB 3.0: Inside the New Kindle Format 8 (KF8) Tues, March 6, 2012 from 1pm to 2pm Eastern   EPUB 3.0 in Action: Case Study Presented by Kaplan Publishing Tues, March 13, 2012 from 1pm to 2pm Eastern © 2012, Book Industry Study Group | © 2012, Digital Book World | Slide