InterestingSouth: Cluetrain - Through the Eyes of a Child

Through The
Eyes
of Children
Where a FOUR year old’s
world meets the new
world of the Cluetrain

Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
Gavin Heaton
1
www.servantofchaos.com

People of earth …
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A powerful global
conversation has begun.
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Through the Internet,
people are discovering …
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and inventing new ways to
share relevant knowledge
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… with blinding speed.

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As a direct result, markets
are getting smarter …
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and getting smarter faster
than most companies.
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1. Markets are conversations.

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2. Markets consist of human
beings, not demographic
sectors.

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12. There are no secrets.
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20. Companies need to
realize their markets are often
laughing. At them.

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26. Public Relations does not
relate to the public.

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29. Elvis said it best: quot;We
can't go on together with
suspicious minds.quot;

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36. Companies must ask
themselves where their
corporate cultures end.
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52. Paranoia kills
conversation.

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60. Markets want to talk to
companies

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67. As markets, as workers,
we wonder why you're not
listening …

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You seem to be speaking a
different language.
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68. The inflated self-important
jargon you sling around …
what's that got to do with us?

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69. Maybe you're impressing
your investors. Maybe you're
impressing Wall Street …
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You're not impressing us.

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71. Your tired notions of quot;the
marketquot; make our eyes glaze
over.
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72. We like this new
marketplace much better.
In fact, we are creating it.

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73. You're invited, but it's our
world. Take your shoes off at
the door.
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75. If you want us to talk to
you, tell us something. Make
it something interesting for a
change.
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78. You want us to pay?

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… We want you to pay
attention.

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82. Your product broke. Why?
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84. We know some people
from your company. They're
pretty cool online …
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Do you have any more like
that you're hiding? Can they
come out and play?
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87. We'd like it if you got
what's going on here. That'd
be real nice.
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89. We have real power and
we know it.

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95. We are waking up and
linking to each other. We are
watching. But we are not
waiting.
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Through The
Eyes
of Children
Thank you!

Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
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About Me

Name: Gavin Heaton
Web: www.servantofchaos.com
Twitter: servantofchaos

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Licensing/Attributions

Ideas:
The Cluetrain Manifesto
www.cluetrain.com

The Age of Conversation
www.ageofconversation.com

See my blogroll @ servantofchaos.com

Original photography:
Olivia Heaton
Rose Heaton

Get this presentation:
www.slideshare.net/servantofchaos

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37

InterestingSouth: Cluetrain - Through the Eyes of a Child

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