Through The Eyes of Children
Where a FOUR year old’s world meets the new world of the Cluetrain Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 1 www.servantofchaos.com

People of earth … Gavin
Heaton 2 www.servantofchaos.com

A powerful global conversation has
begun. Gavin Heaton 3 www.servantofchaos.com

Through the Internet, people are
discovering … Gavin Heaton 4 www.servantofchaos.com

and inventing new ways to
share relevant knowledge Gavin Heaton 5 www.servantofchaos.com

… with blinding speed. Gavin
Heaton 6 www.servantofchaos.com

As a direct result, markets
are getting smarter … Gavin Heaton 7 www.servantofchaos.com

and getting smarter faster than
most companies. Gavin Heaton 8 www.servantofchaos.com

1. Markets are conversations. Gavin
Heaton 9 www.servantofchaos.com

2. Markets consist of human
beings, not demographic sectors. Gavin Heaton 10 www.servantofchaos.com

12. There are no secrets.
Gavin Heaton 11 www.servantofchaos.com

20. Companies need to realize
their markets are often laughing. At them. Gavin Heaton 12 www.servantofchaos.com

26. Public Relations does not
relate to the public. Gavin Heaton 13 www.servantofchaos.com

29. Elvis said it best:
quot;We can't go on together with suspicious minds.quot; Gavin Heaton 14 www.servantofchaos.com

36. Companies must ask themselves
where their corporate cultures end. Gavin Heaton 15 www.servantofchaos.com

52. Paranoia kills conversation. Gavin
Heaton 16 www.servantofchaos.com

60. Markets want to talk
to companies Gavin Heaton 17 www.servantofchaos.com

67. As markets, as workers,
we wonder why you're not listening … Gavin Heaton 18 www.servantofchaos.com

You seem to be speaking
a different language. Gavin Heaton 19 www.servantofchaos.com

68. The inflated self-important jargon
you sling around … what's that got to do with us? Gavin Heaton 20 www.servantofchaos.com

69. Maybe you're impressing your
investors. Maybe you're impressing Wall Street … Gavin Heaton 21 www.servantofchaos.com

You're not impressing us. Gavin
Heaton 22 www.servantofchaos.com

71. Your tired notions of
quot;the marketquot; make our eyes glaze over. Gavin Heaton 23 www.servantofchaos.com

72. We like this new
marketplace much better. In fact, we are creating it. Gavin Heaton 24 www.servantofchaos.com

73. You're invited, but it's
our world. Take your shoes off at the door. Gavin Heaton 25 www.servantofchaos.com

75. If you want us
to talk to you, tell us something. Make it something interesting for a change. Gavin Heaton 26 www.servantofchaos.com

78. You want us to
pay? Gavin Heaton 27 www.servantofchaos.com

… We want you to
pay attention. Gavin Heaton 28 www.servantofchaos.com

82. Your product broke. Why?
Gavin Heaton 29 www.servantofchaos.com

84. We know some people
from your company. They're pretty cool online … Gavin Heaton 30 www.servantofchaos.com

Do you have any more
like that you're hiding? Can they come out and play? Gavin Heaton 31 www.servantofchaos.com

87. We'd like it if
you got what's going on here. That'd be real nice. Gavin Heaton 32 www.servantofchaos.com

89. We have real power
and we know it. Gavin Heaton 33 www.servantofchaos.com

95. We are waking up
and linking to each other. We are watching. But we are not waiting. Gavin Heaton 34 www.servantofchaos.com

Through The Eyes of Children
Thank you! Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com Gavin Heaton 35 www.servantofchaos.com

About Me Name: Gavin Heaton
Web: www.servantofchaos.com Twitter: servantofchaos Gavin Heaton 36 www.servantofchaos.com

Licensing/Attributions Ideas: The Cluetrain Manifesto
www.cluetrain.com The Age of Conversation www.ageofconversation.com See my blogroll @ servantofchaos.com Original photography: Olivia Heaton Rose Heaton Get this presentation: www.slideshare.net/servantofchaos Gavin Heaton 37 www.servantofchaos.com