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Tracking Local Search - SMX Toronto 2011

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The document discusses challenges and solutions for tracking various local search metrics, including: 1) Rank tracking is challenging due to new blended local listings, but tools like AuthorityLabs and BrightLocal can help track local ranks. 2) Call tracking solutions are typically not SEO-friendly and can be expensive, but services like CallRail provide an affordable solution that integrates with Google Analytics. 3) Google Places analytics does not integrate with Google Analytics, but the LocalSearchToolkit extraction agent can scrape and download data from multiple locations into one report.

Self ImprovementTechnologyNews & Politics
1 of 13
Challenges and Solutions Tracking Local Search presented by seOverflow
My Favorite Tracking Hero @belasco / @seoverflow
[object Object],[object Object],[object Object],[object Object],Who Is seOverflow?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Local” Things You May Want To Track @belasco / @seoverflow
Rank Tracking: The Great Ricky Bobby Said: @belasco / @seoverflow
[object Object],[object Object],[object Object],Rank Tracking @belasco / @seoverflow
[object Object],[object Object],[object Object],Rank Tracking @belasco / @seoverflow
[object Object],[object Object],[object Object],[object Object],Call Tracking @belasco / @seoverflow
Call Tracking - Warning @belasco / @seoverflow ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Call Tracking @belasco / @seoverflow
[object Object],[object Object],[object Object],Google Places Analytics @belasco / @seoverflow
[object Object],[object Object],[object Object],[object Object],Google Places Analytics @belasco / @seoverflow
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@belasco / @seoverflow

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