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3. The SEO Copy Brief is an
invaluable resource for
content creators on the web.
Use this worksheet as a
framework to help you and
your team strike the perfect
blend of art and
science required for effective
web copy. Using this
document can also help you
establish a consistent content
creation process across your
organization.

5. Effective web copy is comprised
of usability and quality content.
Write for humans (first) and then
robots (search engines). Also,
keep in mind most people scan
pages, so organize the content
accordingly by breaking up
paragraphs with keywords and
phrases. Make a promise to the
reader in the headline and use
the body copy to deliver that
promise. Use this SEO Copy Brief
as a guide as you write copy for
the web.

7. Before you type a key, it’s important to
give focused thought about your brand
and your readers. Voice comes from the
brand. It will remain consistent
throughout your content day in and day
out. Regardless of the brand, we
recommend a human voice. By this, we
mean one that is friendly, simple and free
of any jargon. Tone, conversely mirrors
the sentiment of your audience and
should change accordingly. Therefore
website content, email copy and social
media copy should share the same voice
but vary in tone. Bring the right tone and
voice to your content, and it will attract,
persuade and retain customers.

9. 1.) Page titles (at least 4 words, less
than 72 characters) should contain at
least one
focused keyword/phrase
2.) Keywords/phrases should appear in
the first paragraph but no more than
5.5% density of
total words on the page
3.) Body copy at least 200 words,
centered around one or two
keywords/phrases

10. 4.) If images are on the page, add alt-text
5.) Use no more than one H1 tag
6.) If the page is more than 300 words, use sub-
headlines (h2, h3).
7.) Include one hyperlink for every 120-150
words of body content
(Example: 500 words should have 5 hyperlinks)
8.) If relevant, add interior linking to relevant
pages on your website
9.)Don’t keyword stuff or spam with linking
multiple time to same page

11. Thanks For Reading, source taken from
www.magnetic-ideas.com
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