2. Content
Know that the content of your website is still very important to
Google.
Pay attention to the freshness of that content and how it relates
to the keywords you are looking to target.
Make sure to keep your content fresh throughout 2013.
3. Press Release
Once you have stopped a link building campaign, it is
important to keep your links fresh in the eyes of Google.
A good one stop solution is to put out a press release. Sites like
PRWeb.com and PR.com are great resources.
An idea to keep cost down is to partner with another company
and offer to link to themwithin your press release.
4. Social Media
If there ever was a time to invest in Social Media...this is the year!
Google is increasingly looking at how popular you are within
social media and how engaged you are.
Missing the boat on starting this process will cost you in the
coming year.
Familiarize yourself with “Author Rank” and Google+
5. Google Analytics
Learn to understand your Google Analytics. Take an online
course or buy a book on Google’s tracking software.
Every day you don’t understand the traffic coming into your
website is a day lost.
Let other marketers target the wrong keywords in Organic and
Pay Per Click by knowing what is going on with your own traffic.
6. Blogging
Blog like your business depended on it!
If you are currently writing zero blog posts a month, up it to one a month, it
won’t kill you.. I promise.
Whatever amount you are doing now.. DOUBLE IT!
Remember to create categories and tag your blogs.
If you don’t want to have to manage your blog .. turn off commenting. Just get
your ideas out there..
Blogging not only increases the number of searches you appear for… but it
helps show you are more engaged with your current and future clients.