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Tips to Help You Succeed 
Online for 2013 from
Content 
 Know that the content of your website is still very important to 
Google. 
 Pay attention to the freshness of that content and how it relates 
to the keywords you are looking to target. 
 Make sure to keep your content fresh throughout 2013.
Press Release 
 Once you have stopped a link building campaign, it is 
important to keep your links fresh in the eyes of Google. 
 A good one stop solution is to put out a press release. Sites like 
PRWeb.com and PR.com are great resources. 
 An idea to keep cost down is to partner with another company 
and offer to link to themwithin your press release.
Social Media 
 If there ever was a time to invest in Social Media...this is the year! 
 Google is increasingly looking at how popular you are within 
social media and how engaged you are. 
 Missing the boat on starting this process will cost you in the 
coming year. 
 Familiarize yourself with “Author Rank” and Google+
Google Analytics 
 Learn to understand your Google Analytics. Take an online 
course or buy a book on Google’s tracking software. 
 Every day you don’t understand the traffic coming into your 
website is a day lost. 
 Let other marketers target the wrong keywords in Organic and 
Pay Per Click by knowing what is going on with your own traffic.
Blogging 
 Blog like your business depended on it! 
 If you are currently writing zero blog posts a month, up it to one a month, it 
won’t kill you.. I promise. 
 Whatever amount you are doing now.. DOUBLE IT! 
 Remember to create categories and tag your blogs. 
 If you don’t want to have to manage your blog .. turn off commenting. Just get 
your ideas out there.. 
 Blogging not only increases the number of searches you appear for… but it 
helps show you are more engaged with your current and future clients.

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Tips to help you succeed online for 2013

  • 1. Tips to Help You Succeed Online for 2013 from
  • 2. Content  Know that the content of your website is still very important to Google.  Pay attention to the freshness of that content and how it relates to the keywords you are looking to target.  Make sure to keep your content fresh throughout 2013.
  • 3. Press Release  Once you have stopped a link building campaign, it is important to keep your links fresh in the eyes of Google.  A good one stop solution is to put out a press release. Sites like PRWeb.com and PR.com are great resources.  An idea to keep cost down is to partner with another company and offer to link to themwithin your press release.
  • 4. Social Media  If there ever was a time to invest in Social Media...this is the year!  Google is increasingly looking at how popular you are within social media and how engaged you are.  Missing the boat on starting this process will cost you in the coming year.  Familiarize yourself with “Author Rank” and Google+
  • 5. Google Analytics  Learn to understand your Google Analytics. Take an online course or buy a book on Google’s tracking software.  Every day you don’t understand the traffic coming into your website is a day lost.  Let other marketers target the wrong keywords in Organic and Pay Per Click by knowing what is going on with your own traffic.
  • 6. Blogging  Blog like your business depended on it!  If you are currently writing zero blog posts a month, up it to one a month, it won’t kill you.. I promise.  Whatever amount you are doing now.. DOUBLE IT!  Remember to create categories and tag your blogs.  If you don’t want to have to manage your blog .. turn off commenting. Just get your ideas out there..  Blogging not only increases the number of searches you appear for… but it helps show you are more engaged with your current and future clients.