With 24 million daily users in the UK alone, Facebook is now rivalling the internet in terms of attracting consumer audiences. But how can companies make best use of this channel and achieve specific business goals. Topics covered will include EdgeRank, creating viable Pages, engaging with fans, building a fanbase through organic as well as paid for methods plus measuring performance using Facebook Insights and Sendible’s social media management dashboard. Watch the webinar Recording here: http://youtu.be/BNtJ7jQYM6Y

1. Making
Work For Your
Business
with David Taylor

2. The Plan:
• Introductions
• Overview of the webinar
• Making Facebook work for YOUR business
• Wrap up
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3. What is
Sendible is a platform for engaging with customers,
measuring results and monitoring your brand across
multiple social media channels at once.
Free 30 day trial +
Webinar Discount
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4. Who is David Taylor?
David Taylor is a social media management consultant.
He has over 20 years experience of the UK media scene
garnered from a career in journalism, in-house media
relations, public relations, marketing communications
and social media consultancy.
• Co-author of ‘Fusion – The new way of
marketing
• In May 2013 he co-authored his second book
‘The Business of Being Social’ – this has 55reviews on Amazon and has sold over 2,000
copies
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5. Book Giveaway!
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@Sendible
@savvysocialDT
A Practical Guide to Harnessing the power of
Facebook, Twitter, LinkedIn & YouTube for all
businesses.
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6. What we’ll cover today…
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Facebook Page basics
Understanding EdgeRank
Different ways to advertise on Facebook
Running competitions on Facebook
Tracking the performance of your Page
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7. Context
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8. All social media activity is about
delivering on your...
© Carvill Creative
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9. A good Facebook Page should be like
a great party!
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10. Ten MUSTS for your Facebook Page
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Great Cover shot
Decent logo
Great ABOUT section
Packed Timeline
Lots of pictures and videos
Set of customized tabs
App and browser friendly
Keyword friendly or brand specific Facebook URL
Strong call to action
Something you are really proud of!
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11. Understanding EdgeRank
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12. Types of ads on Facebook
• Display ads
• Sponsored Stories
• Boosted Posts
• Targeted posts
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13. Demographic criteria for Facebook
pay-per-click
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Location – country, state or town
Age
Gender
Precise interests
Broad categories eg. Movie/film,
retail/shopping, sports
• Sub categories eg. Bollywood
movies, luxury goods, golf
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Connections
Friends of connections
Interested in
Relationship status
Languages
Education
Workplaces
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14. Running a pay-per-click campaign
• Think about your target demographic
• Make sure you have a well-worded ad
• Ensure your Facebook Page or landing page is optimised
• Plan when you want your ad to appear
• Set the correct budget
• Test & measure
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15. Running competitions
• Plan properly. Think about the prize, along with terms and
conditions.
• Facebook will not disclose customer data, so has strict competition
rules in place.
• Use a company like www.woobox.com or numerous other providers
to create a customized App
• Once this has been designed, a new customised tab is added to
your Facebook page seamlessly.
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16. Competition case study – Chewton
Glen Hotel
Result: Increase in ‘likes’ of the Page
from 1,200 to 13,500. Over 2,000
Facebook users shared the
competition on their own
walls, meaning it was seen by close to
400,000 users.
The hotel also saw increased activity
to their website and as well as having
higher call volumes in all areas of
operations.
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17. Measuring
• Facebook Insights
• Google Analytics
• Social Mention
• Set yourself clear KPIs
• Test and test again
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18. Wrap up
• Make sure your Facebook Page is up to the job
• Plan a proper campaign
• Select the advertising which meets your business objectives
• Choose your audience carefully
• Test and measure
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19. How can
help?
Free 30 day trial +
15% Off Discount code:
“ socialpro13 ”
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20. How can
help?
Free 30 day trial +
15% Off Discount code:
“ socialpro13 ”
#SendibleKnows

21. Questions?
sales@sendible.com
@sendible
+1 315 623 4480
+44 208 123 1526
+61 280 114 841
David Taylor
david@2010media.co.uk
@SavySocialDT
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