Search Engine Optimization (SEO), Social Media Marketing (SMO), E-mail Marketing, Content Advertising, etc, are some of the key activities.

1. Can Digital Marketing Help to Increase
Business Leads
Advertising or marketing through digital media such as the Internet, SMS, Electronic Email, etc, called
Digital Marketing. As it is technology driven, these are extremely customized as well as easy to use to
meet the needs of the customers or acts to present what a customer looks for. Search Engine
Optimization (SEO), Social Media Marketing (SMO), E-mail Marketing, Content Advertising, etc, are some
of the key activities.
Tracking Return On Investment
A fundamental and vital characteristic of any business is Keeping Track of ROI, and before the business
grows, the owner needs to incorporate this ability in yourself. The performance of your site can be
measured using many online tools available. And, these tools made easier for you to understand the
process of traffic generation for the site, what visuals, keywords or tags when used will turn out with
better outcomes..

2. Cost-effectiveness
Digital marketing is very affordable and saves you a lot of money compared to traditional marketing such
as TV marketing, News paper marketing, etc. Apart from this, this marketing is less risky, because you
have more advantage of marketing on the web. Creating groups and community pages on social
networking site such as Facebook, Twitter, Google+, etc., and websites is normally free, but need to pay
for additional services.
Also, you can in a split second observe how your marketing campaign is going on. You have more space
to test for success, which could in the long run spare you a great deal of money by just using what
works.
Boost Your Visibility
If your main objective is to boost your business sales and making more and more clients, then this
marketing is the best platform to make you a brand online as well as boost your online visibility. Write
high quality and informative blogs and articles for your targeted audience, telling them regarding your
products and services or latest announcements. You can create your own site where you can display your
products and services.
A great quality content with photos, or videos, which would unexpectedly transform into a web
sensation, if designed can make sure that more online users will go to your website, as a result more
traffic, bringing about a higher possibility of transformation. This will later expand your business by
increased sales.
Engage Your Customers
Online marketing provides you a lot of chances to stay in touch with your consumers. Also, social
networking platforms such as Facebook and Instagram will ensure that the masses might follow your
product or service because they see each shared on your profile, which may propel them to share their
thoughts in the remarks segment or even share your post.