Video marketing statistics

Video marketing statistics
In this file, you can ref free useful materials about video marketing
statistics and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
The National Association of Realtors (NAR) tells us that 90% of home
buyers use the internet to source information on properties. 85%
of buyers deem photos “very useful” to their decision making
process. These days, photos are being trumped by video, and
turning photos into quality real estate videos has never been
easier.
DID YOU KNOW THAT 73% OF HOMEOWNERS SAY THEY’RE
MORE LIKELY TO LIST WITH A REALTOR WHO OFFERS
TO CREATE A VIDEO FOR THEM, BUT ONLY 4% OF
AGENTS PUT THEIR LISTINGS ON YOUTUBE?
Video is fast becoming one of the most important marketing tools in a
real estate agent’s arsenal. Here are some video statistics to get
your mind buzzing.
According to an Australian Real Estate Group, real estate listings that
include a video receive 403% more inquiries than those without.
Video marketing. Free pdf download examples Page 1

·
87% of online marketers use video content according to Outbrain.
·
46% of users take some sort of action after viewing an ad, according
to Online publishers association.
·
According to Forbes, 59% of executives would rather watch video than
read text.
·
Enjoyment of video ads increase purchase intent by 97% and brand
association by 139% according to Unruly.
·
According to Forrester Research it is 50x easier to achieve a page 1
ranking on Google with a video.
·
According to Implix, an introductory email that includes a video
receives an increase click-through rate by 96%.
·
90% of information transmitted to the brain is visual, and visuals are
processed 60,000X faster in the brain than text. (Sources: 3M
Corporation and Zabisco)
·
Visual content drives engagement. In fact, just one month after the
introduction of Facebook timeline for brands, visual content —
photos and videos — saw a 65% increase in engagement.
(Source: Simply Measured)
·
Blog posts incorporating video attract three times as many inbound
links as blog posts without video. (Source: SEOmoz)
·

Online video now accounts for 50 percent of all mobile traffic and up
to 69 percentof traffic on certain networks. (Bytemobile Mobile
Analytics Report)
·
The most popular use for mobile action codes, such as QR and bar
codes, is linking to mobile video: 40% of codes link to video
content, including product demos and the like. (MediaPost)
·
Mobile and tablet shoppers are three times as likely to view a video as
laptop or desktop users. (NPD)
·
More than 1 billion unique users visit YouTube each month, spending
more than 4 billion hours watching videos (YouTube).
·
According to Retail Touchpoints, the Step2 Company found that
shoppers who viewed video were 174% more likely to
purchase than viewers who did not. (Retail Touchpoints
Channel Innovation Awards)
·
Mist Media Reports
The average user spends 88% more time on a website with
video. (Source: Mist Media)
·
Video and e-mail marketing can increase click-through rates by more
than 90%.(Source: Mist Media)
·
Having video on the landing page of your site makes it 53% more likely
to show up on page 1 of Google. (Source: Mist Media)
·
And if you’re dying to show up on the front page of Google search
results (and who isn’t?), having video on your landing page can

make it 53% more likely to show up on page 1 of those
results. (Source: Mist Media)
·
Invodo Reports
52 percent of consumers say that watching product videos makes them
more confident in online purchase decisions. (Invodo)
·
92 percent of mobile video viewers share videos with others. (Invodo)
·
Orion 21 Reports
Landing pages with video have up to 800% more conversion than
the same pagewithout a video. So if you’re spending a lot of
time finessing that web copy, you may have better luck with a
video. (Source: Orion21).
·
Videos are shared 1200% more times than links and text combined. In
our age of sharing (apartments, cars, cat photos, the list goes
on!), your reach can be even wider, if you’re creating content
that your users want to share. (Source: Orion21)
·
Brainshark Reports
59% of senior executives prefer video over text. (Source: Brainshark)
·
Video equals higher viewer retention. The information retained in one
minute of online video is equal to about 1.8 million written
words. (Source: Brainshark)
·
Marketing Sherpa Reports
Video attracts two to three times as many monthly visitors, doubles their
time spent on the site and has a 157% increase in organic
traffic from search engines. (Source:MarketingSherpa)
·

Viewers spend 100% more time on pages with videos on them.
(Source:MarketingSherpa)
·
How does video marketing impact your traffic? Video attracts two to
three times as many monthly visitors and doubles their time
spent on the site. On top of all of that, you see a 157% increase
in organic traffic from search engines by including more video
on your site (Source: MarketingSherpa).
·
Insivia Reports
Viewers retain 95% of a message when they watch it in a video
compared to 10% when reading it in text. (insivia)
·
90% of users say that seeing a video about a product is helpful in the
decision process (insivia)
·
Comscore Reports
85% of the US internet audience watches videos online. The 25-34 age
group watches the most online videos, and adult males spend
40% more time watching videos on the internet than females.
(Sources: comScore and Nielsen)
·
Retail site visitors who view video stay two minutes longer on average
and are 64% more likely to purchase than other site visitors.
(Comscore)
·
eMarketer Reports
One out of four marketers are already using video in email
campaigns. 43% of marketers cite lack of available video
content as their reason for not using video in email campaigns,
making it the top barrier to the practice. (eMarketer)
·

51.9% of marketing professionals worldwide cite video as the type of
content with the best ROI. (eMarketer)
·
Affluent consumers prefer video and search to other digital advertising
formats, as41% of affluent online shoppers reported to
eMarketer that they took an action after seeing one of these two
ad formats. (eMarketer)
·
Internet Retailer Reports
According to Internet Retailer, 52% of consumers say that watching
product videos makes them more confident in their online
purchase decisions. When a video is information-intensive, 66%
of consumers will watch the video two or more times. (Internet
Retailer)
·
Internet Retailer reports that shoppers who viewed video on Stacks and
Stacks product pages were 144% more likely to add to cart than
other shoppers. (Internet Retailer)
·
Shoppers who view video at Onlineshoes.com convert at a 45% higher
rate than other shoppers, and the site has seen a 359% year-over-
year increase in video views. Product pages with video
have higher conversion rates than product pages without video.
(Internet Retailer)
·
Visitors who view product videos are 85% more likely to buy than
visitors who do not. (Internet Retailer)
·
Over 90% of shoppers surveyed found video useful in making purchase
decisions, according to a study of Swimwear
Boutique customers. (Internet Retailer)
·

Ice.com found that viewers who chose to view video converted at a
400% increase over those who did not. Ice.com also credits
video with decreasing returns by 25%. (Internet Retailer)
·
Viewers are 85% more likely to purchase a product after watching a
product video. (Source: Internet Retailer)
·
Cisco Reports
Internet video traffic will be 69% of all global consumer Internet
traffic in 2017. (Cisco)
·
By 2016, 2/3rds of the worlds mobile data traffic will be video according
to (Cisco)
·
Internet video is not going to replace agents, but agents who want to stay
current and on top of their game need to harness the power of the
internet and rich media marketing tools as part of their real estate
marketing campaigns.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your

topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.

#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video marketing statistics

Recommended

Recommended

More Related Content

Featured

Featured (20)

Video marketing statistics