Video marketing uk

Video marketing uk
In this file, you can ref free useful materials about video marketing uk
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
The following video marketing statistics have been gathered from some
of the most reputable and trusted marketing sources around the globe
and should help demonstrate the fantastic marketing potential associated
with the use of video content.
General statistics – Corporate Video | Business Videos | Promotional Films
· YouTube is now the second most popular search engine in the
world!
· Videos are shared 1,200 percent more than links and and text posts
combined. (jeffbullas.com)
· Social video accounts for 51% of all Internet traffic today and will
move up to 90% by 2015 (viraltracker.com)
· Videos are 53 times more likely than traditional web pages to
receive an organic first-page ranking. (Forrester Research)
· Video is starting to become one of the best performing formats for
online marketing. (The Wall Street Journal)
Video marketing. Free pdf download examples Page 1

· Online video advertising budgets expected to rise sharply in 2013.
(techcrunch.com)
· The amount of live-streamed video we’re watching has grown by
648% over the past year. (comscore)
· Visitors who view product videos are 85% more likely to buy than
visitors who do not. (Internet Retailer, April 2010)
· 26.9m people viewed streamed video from home and work
computers in the UK during April.
· 84% of web users in the UK are watching online video, 64% of
whom are watching video advertising content. (Comscore)
· Over a 40% of video is consumed in the GB workplace.
· Retail site visitors who view video stay two minutes longer on
average and are 64% more likely to purchase than other site visitors.
(Comscore, August 2010)
· Animated TV commercials are quickly growing in popularity and
are already being used by some of the best known brands in the UK.
Here are a few examples: British Gas l Compare The Market l Lloyds
TSB l Green Flag Breakdown.
· Engage your potential audience in a far superior way to any other
form of media.
· Video can drastically increase user ‘dwell’ time by 83%.
(emarketer)
YouTube Video Statistics
· Over 800 Million people visit YouTube from all over the world
every month.
· Average YouTube viewers spend 164 minutes online every day; in
contrast, viewers spend just 130 minutes per day watching traditional
television. (Google)
· In 2011, YouTube had more than 1 trillion views or around 140
views for every person on Earth
· 70% of YouTube traffic comes from outside the US.
· 500 years of YouTube video are watched every day on Facebook,
and over 700 YouTube videos are shared on Twitter each minute.

· YouTube’s demographic is broad: 18-54 years old.
· YouTube reached over 700 billion playbacks in 2010.
· 98 of AdAge’s Top 100 advertisers have run campaigns on
YouTube and the Google Display Network.
· 100 million people take a social action on YouTube (likes, shares,
comments, etc.) every week.
· Nearly 17 million people have connected their YouTube account to
at least one social service, including Facebook & Twitter.
· YouTube mobile gets over 400M views a day (up 3x year/year),
representing 13% of daily views.
Vimeo Video Statistics
· Vimeo is most likely to be found in use on Business, Entertainment
or Travel type websites.
· At least 72,133 sites use Vimeo, 5,484 websites within the most
visited sites on the internet.
· Vimeo Pro service allows members to create unique, stand alone,
fully customisable websites, without any Vimeo branding, to promote
and showcase their videos and service. Brandable video player options
gives PRO accounts the ability to add their own logo to the player! All
embedded videos will show your logo, no matter where they are
embedded or shared.
To read more, visit the YouTube or Vimeo statistic pages.

II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video marketing uk

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