1. Presented by Shannon Distel
Elmhurst Public Library
9/24/2014
www.livelylibrarian.com
www.twitter.com/livelylibrarian

2. 
 Constant source of ideas and resources.
 Connect and network with users.
 Instant results on what is being
communicated about your business and
products.
 Customer service and technical support.
 Updates are short and concise.
 Build your brand.
Why Social Media?

3. 
Your Team

4. 
Facebook
 1.32 billion monthly
users.
 Friends & family first.
 Users have “profiles”.
 Businesses &
organizations have
“pages”.
 Brand building,
customer service,
contests, feedback.
Source

5. 
Twitter
 Tweets-140 characters or
less.
 500 million tweets per
day.
 78% are mobile users.
 Worldwide audience.
 Share photos, links,
videos, updates.
 Customer service &
testimonials.
Source

6. 
Pinterest
 Visual bookmarking.
 Users “pin” images
from websites.
 70 million users.
 Majority of users are
women.
 Pins, likes and
comments reflect
your interests.
Source

7. 
YouTube
 Video sharing website
owned by Google.
 6 billion hours of video
are watched monthly.
 100 hours of video are
uploaded every minute.
 40% mobile watchers.
 How-to videos,
customer support,
testimonials.
Source

8. 
Instagram
 Mobile photo & video
sharing.
 Owned by Facebook.
 200 million users.
 Over 20 billion photos
shared.
 65% of World’s top
brands use Instagram.
Source

9. 
LinkedIn
 Professional
networking website.
 300 million users.
 Company pages for
business.
 User updates.
 Establish your
expertise.
 Recruit employees.
Source

11. 
For Your Business
 Who in your company will
create content, respond,
monitor?
 Create a purpose for your
business on social media.
 Marketing, hiring,
community involvement,
customer service, thank
you's,
 How will you build your
community?
 Share social media icons on
your website, handouts,
business cards, etc…
 Elmhurst Chamber of
Commerce on Twitter
 City of Elmhurst on Facebook
 Choose Elmhurst Small
Businesses Facebook

12. 
 “The process involved in creating a unique name
and image for a product in the consumers' mind,
mainly through advertising campaigns with a
consistent theme. Branding aims to establish a
significant and differentiated presence in the market
that attracts and retains loyal customers.”
Source
Business Brand

13. 
Your Profile
 Create a profile that reflects who you are.
 Yes you really do need a picture.
 Include your website or LinkedIn URL.
 Create. Share. Reply.

14. 
Building an Audience
 What is your strategy?
 Business owner
 Expert
 Resource
 Be unique.
 You need to use it to
know it.

15. 
Facebook
•Best times: Weekdays 6:00-8:00am and 2:00-5:00pm
•Worst times: Weekends 10:00pm-4:00am
Twitter
•Best times: Weekends 1:00-3:00 pm
•Worst times: 8:00pm-8:00am
LinkedIn
•Best times: 7:00-8:30am, 5:00-6:00pm
•Worst times: Monday and Friday, 9:00am-5:00pm
Pinterest
•Best times: Saturday, 2:00-4:00pm and 8:00-11:00pm
•Worst times: 1:00-7:00am and 5:00-7:00pm
When to Share
Source

16. 
It’s all about the #
 Used to identify a
keyword.
 Indexed and
searchable.
 You can create your
own.
 #ShopElmhurst
 www.hashtags.org
 #marketing
 #sales
 #jobs
 #Chicago
 #WorldCup
 #socialmedia
 #startup
 #health
 #smallbiz

17. 
Customer Service

18. 
 20 Best Company Facebook Pages
 How to Create a YouTube Account for Business
 Small Businesses Get Sales Off Instagram
 5 Ways to Take Your Pinterest Marketing to the Next
Level
 How to Use Hashtags on Every Social Media
 Shorty Award for Social Media’s Best Small Business
More…