AJ Tracey is a 23-year-old grime artist from North London. Grime is a genre of English rap music typically performed by working-class artists. In the music video for his song "Pasta", AJ Tracey is seen rapping and performing throughout. The video is shot at a large, modern villa with a pool overlooking the ocean, indicating he has wealth. AJ Tracey stands out through his bright orange clothing among others wearing more muted colors, establishing himself as the star of the video. His attire, including expensive brands like Off-White and Gucci, further signals his success in the genre.