Bernd Fesel and Dawn Ashman present research on Cultural and Creative spillovers in Europe, from Tom Fleming Creative Consultancy

1. Cultural and creative spillovers in Europe:
drivers for innovation
Bernd Fesel
Senior Advisor ecce, Dortmund
Chair ECBN, Rotterdam
Dawn Ashman
Director, Creative Industries
Arts Council England
Intergroup Cultural and Creative Industries
27th January 2016

2. Cultural and creative spillovers in Europe

3. Cultural and creative spillovers in Europe

4. www.ccspillovers.wikispaces.com
Cultural and creative spillovers in Europe

5. A critical research area…
…and with local, regional, national and
international currency.
…with interest from across
Europe, the US and Eastern
Partnership Countries…

6. Research aims and objectives
1. To better understand what evidence exists on a
European-wide level
2. To understand spillover effects in the arts, culture and
creative industries
3. To develop an interdisciplinary and shared
understanding of the methods of gathering evidence
4. To recommend suitable methodologies

7. Spillover context
Preferable is a policy-level
appreciation that types of
spillover generated can not
always be predetermined.

8. • created the first evidence base of 98 spillover
projects,
• found an evidence-based concept and definition of
‘cultural creative spillover effects’,
• a review of evaluation methods and the strengths
and weaknesses of existing methodologies, and
• developed recommendations for future research on
spillover effects.
What did we do?

9. An evidence-based definition

10. The evidence base
• 98 documents from 17 countries.
• 29 UK and its constituent countries, 8 Norway, 6 each Finland and
Germany.
• Diverse mix of study type and methodology.

11. Classification of spillover types

12. Main findings
Three strong spillover areas:
•Innovation
•Health and wellbeing
•Creative milieu and place branding

13. Methodological recommendations
There is a need to:
• investigate the role of public investment in
stimulating spillovers across the economy,
particularly around innovation in CCIs and beyond
• measure causality through in-depth and
longitudinal research
• develop new tools and approaches, including
qualitative methods from the social sciences:
 Action research, experimental studies using
counterfactuals and a proxy research approach

14. Policy recommendations
“Without a new holistic research agenda, cultural and
creative policies will not be able to innovate, unleash
and capture the wider value of the arts, culture and the
creative industries to the wider economy and society.
We recommend that governments and policymakers at
all levels realise that they are key change-makers for
the creation and evidencing of cultural and creative
spillovers”.

15. Policy recommendations
• Dedicate 5% of all Creative Europe-and Horizon 2020-
funded projects should support holistic evaluation.
• Create a new programme for the progression and
inclusion of of qualitative methods and indicators, led
by the Joint Research Centre of the European Union.
• Coordinate national research agendas by an Open
Method of Coordination (OMC) group.

16. Going forward….
February 2016 – secondary research stage
Partnership launch an open call for researchers and projects to
develop case studies
December 2016 - finalise results and distribute report
2017/2018 - begin long term research project building on findings
and methodological approach of the pilot that will inform resource
allocation on national, local, regional and international levels
2016 - 2020: setting holistic evaluation (qualitative and
quantitative) as the new standard in EU cultural and creative
projects

17. Policy recommendations
Q: What can the Intergroup Cultural and Creative
Industries do?
Policy ask Research ask
Short term Begin to coordinate national
research agendas by an Open
Method of Coordination
(OMC) group.
Display support for initial
research programme to DG
Research and Innovation
Long term Dedicate 5% of Horizon
2020/Creative Europe
funding to holistic evaluation
1. €4m investment into
2017/2018 research
programme building on pilot
2. Create a new programme
for the progression and
inclusion of qualitative
methods and indicators, led
by the Joint Research Centre.

18. Join the conversation!