A pitch deck for PlayZapp - worlds first Tournament platform for mobile games.

1. Help Game Developers double / triple their revenues by enabling
Multiplayer, Tournament & Messaging Features
www.PlayZapp.com
World’s first Tournament Platform for Mobile Games
M A D E I N I N D I A - F O U N D E D B Y I I T ‘ I A N S
Ravi Sathanapalli,
Founder & CEO
ravi@drutha.com, +91 9652222534

2. PlayZapp – The Product
2
PlayZapp is an SDK & API that helps Game Developers increase
their revenues by 3 to 4 times by enabling multi-player &
tournament features and accessing it’s unique Native Cross
Promotion features.
Developers can Integrate
in 3 - 4 hours to enable :
1.Playing against friends &
others in real time
2.Social Login & discovery of
friends
3.Friends/Group Messaging
4.Variety of Quests/Rewards
designed to dramatically
increase retention &
engagement
Acquire Users Installs with
Native Cross Promotion :
1.High quality users with high
levels of engagement.
2.Cross Promotion
Mechanism better than
inviting through FB / Google
etc.
3.Developers can earn
revenue through Cross
Promotion.
Multiplayer Cross Promotion
Developers can enable
real time tournaments :
1.Private tournaments or
public tournaments
2.Multiple rounds where
winners play against each
other till a champion is
declared in under 30
minutes.
3.Enable in Game or through
separate PlayZapp App
Tournaments

3. 3
$2-$4+ - Cost
to Acquire
67% - Day 1
Abandons
< $1 - Annual
Average ARPU
Acquisition Retention Monetization
The Problem – Struggles of a Game Studio

4. Native Cross
Promotion
123% Increase
in Retention
110% increase in
# Sessions
Acquisition Retention Engagement
Multi
Player
Tourna
ments
Cross
Promotion
SDK/API For Game Developers
3XRevenues
The Solution – Our Value Proposition

5. The Solution – How PlayZapp Works
5
User Seshu - Game 1 Friend A - Game 1
Friend B
Friends Screen
Game Start Screen
Game Play Screen
Challenge Bubble
Game Start Screen
Game Play Screen
Challenge Bubble
No Game 1
Install Screen
Game 1 Installed

6. The Solution – PlayZapp Tournaments
Tournament Listing Screen
Multiple Rounds of Gameplay
Tournament Status Screen
Tournament Progress Screen

7. 7
Ravi Sathanapalli
(CEO/CTO)
S/w Product Dev Expert
IIT Madras, 23 yrs exp.
SLP Fellow, FI Graduate
Nathan Subramanian
(Director – Gaming)
Game Dev. Expert, Master in CS,
17 yrs exp. Ex. Game Shastra,
Game Dev Lead for Krish, 24, etc
Raghu Ram
(CFO)
S/w Tech. & Business Expert,
IIT Madras, 21 yrs exp
MBA (London Business School)
Extended Team
1. Sanjay Jesrani – Founder & CEO, Go North Ventures - Advisory Board Member
2. Ravi Pollimera – Founder & CEO, Go Live Gaming - External
Consultant to run the Game Developer Program and onboard 5-10 Studios
3. Kedar Chowdhary – ex. Chief Architect of Ivy Comptech - solid expertise in
architecting large scale gaming solutions – Helping us in building a robust and
scalable architecture for the platform as an Advisory Board Member
Company Profile - The Team

8. Company Profile – Traction & Status
8
• Pilot Customer – Gamecubator Labs (part of Playmotion)
completed PlayZapp integration & ready to launch globally
• PlayZapp is a Bronze Sponsor for Global Game Jam 2016
– World’s largest Game Jam Event - Developers across 500
Locations, 78 countries develop games during 1 weekend.
– We will officially launch SDK & API for Game developers & help
global game developers during this event.
ALPHA

9. Business Model & Pricing
9
A Service For Game Developers
• A Ticket is a token for
players to play a single
game via PlayZapp
• Developers are charged
on a monthly basis on
number of tickets
consumed ($2-$4 / 100)
Revenues for Game Developers
• Developers can sell
Tickets as In App
Purchases for real cash.
• Developers retain as
profit over and above the
price PlayZapp charges
per ticket.
Revenue Share for Game Developers
• PlayZapp will charge Games ~ $1-$2 per new install.
• PlayZapp will tag users with the first game that brought
the user to PlayZapp and share revenue with the
developer ($0.25-0.75 per install)
Expected Annual Revenues in 3 yrs : $4.5 Million

10. Market Potentials & Target Customers
10
Total Addressable Market
$8-10 Billion
Target Customer : Indie Game
Studio’s producing games with
100K-500K MAU

11. Game Platforms - Competitive Landscape
11
Multiplayer Game ServersMultiplayer Game Servers
Backend As a Service (BaaS)Backend As a Service (BaaS)
Feature As a ServiceFeature As a Service
Building blocks to build Cloud
based connected & multiplayer
features.
Building blocks to build Cloud
based connected & multiplayer
features.
Multiplayer Game
Servers on which
functionality needs
to be developed.
Multiplayer Game
Servers on which
functionality needs
to be developed.
Ready to use features
that maximize bottom
line for games –
Revenues, Life Time
Value (ex:-
Multiplay/Tournament
s etc)
Ready to use features
that maximize bottom
line for games –
Revenues, Life Time
Value (ex:-
Multiplay/Tournament
s etc)
PlayZapp
Differentiation
PlayZapp
Differentiation
1. Real Time Knock
Out Tournaments
2. Additional Revenue
Streams
3. Ease of Integration
4. Extreme Support
1. Real Time Knock
Out Tournaments
2. Additional Revenue
Streams
3. Ease of Integration
4. Extreme Support
P L A Y Z A P P V I S I O N
Messenger (i.e:-
WeChat/Telegram)
Integration
Prebuilt Widgets to
increase User Retention
& Monetization
User Analytics,
Segmentation &
targeting

12. Sales & Distribution – Goto Market Strategy
12
Game 1 with
100K-500K users
PlayZapp Offer
- Enable Multi-Player Feature
- Enable Tournament Feature
- Revenue Share Model
Game 10 with
100K-500K users
20-50K Users
10 Games with
Engaged users
– 100K-500 K
=300K-500K
high quality
Users
Direct Sales
1. Analyze App Store for target
customers
2. Analyze their portfolio to
identify potential applicable
games
3. Pitch PlayZapp to them
Digital Marketing
1. Use Facebook and Google
Ad’s to target Game Developers
Gaming Forums
1. Establish presence in Game
Development forums- for
example – Global Game Jam
2016

13. Financials
13
FY 2016-17 FY 2017-18 FY 2018-19
New Games 23 33 45
Monthly Users 0.6 Million 2.4 Million 6.2 Million
Revenue $ 80,000 $680,000 $4,630,000
Cost of Goods $ 13,000 $178,000 $1,355,000
Expenses $202,000 $451,000 $680,000
R&D $76,000 $167,000 $270,000
S & M $108,000 $228,000 $312,000
Operations $18,000 $56,000 $98,000
EBIT -$135,000 $51,000 $2,595,000
Critical Assumptions
- 50K monthly users/game - Monthly Churn – 70%
- Daily Users – 10% Monthly - Paying Users – 5% of Daily
- Revenues / 100 Sessions – $2 – 4$ - Revenue / install – $.75 - $2.5

14. ● Investment So far - $56K (Founders - $35K / Friends - $21K)
● Plan to raise investment - $900K
● Marketing & Sales - $450K
● Product Dev - $300K
● Hosting & Operations - $150K
● In 24 months we will deliver a platform with
● 2.4 Million Monthly Active Users
● Revenues : $680,000
● Profit Before Tax : $51,000
● And raise another round of funding to scale / acquire etc.
● Potential Exit Strategy
● Ad Networks
● Large Mobile Game Publisher (aka EA – PopCap)
● Social Messaging & N/w’s (aka Viber – NextPeer)
Investment Rationale

15. ALPHA VISIT US @ SURGE CONF - FEB 23RD
& 24TH
2016
Ravi Sathanapalli
ravi@drutha.com, +91 9652222534