SlideShare a Scribd company logo
1 of 15
Top 10Top 10
ReasonsReasons
to Useto Use
Pinterest forPinterest for
BusinessBusiness
Introduction 1
Pinterest is one of the most popular social networks
online and it’s easy to see why
It’s endlessly fascinating, with gorgeous images,
recipes, products and more
It is fun to use
It attracts a younger, female audience
You can also use it to organize thoughts and ideas
and gather all your favorite things into one place
2
Introduction 2
You can share boards with others, to grow
something really impressive
It is a great place to see and be seen
If you are not already using Pinerest, here are 10 top
reasons to add it to your marketing mix
3
#1: Become a Trusted Source
Even though to some
Pinterest seems like it’s “just
pictures,” it really is a
problem solving and idea
generation tool for its users.
Become a trusted source
with solutions and ideas.
4
#2: The Power of Words
Not only do people search
Pinterest to find pins for
specific subjects, many pin
boards rank well in search
engines…
Don’t underestimate the
power of Pinterest in
reaching new audiences.
5
#3: Access Pinterest Resources
There are a range
of 3rd
-party
resources that
make it easy for
you to create a
more visual
presence online
and through
Pinterest. Know
what’s hot and
give it to them.
6
#4: Create & Share Infographics
The rise in popularity of
infographics make
Pinterest a great place to
share them to gain more
exposure.
7
#5: Connect Pinterest to Facebook
Add more visual appeal to your Facebook Page with
the Pinterest Page App. It saves time cross posting.
8
#6: Use Other People’s Content
There is so much content on
Pinterest to work with and
you can share OTHER
people’s content strategically
and still build your own loyal
following.
Re-pin strategically to grow
great boards people will
come back to.
9
#7: Share Video
We already know online
video is HUGE, but did you
know you can share video
on Pinterest too?
Keep it short, sharp, and be
sure to post on the right
board/s.
10
#8: Highly-Targeted Opportunities
Each pin board can reach a highly targeted audience and you
can create as many boards as you’d like.
11
#9: Sell on Pinterest
Selling directly on
Pinterest isn’t the
main goal, but there
are tools to help
create pin stores. You
can also add prices to
your pins. Studies
show more than 50%
of women have
bought something
they saw on Pinterest.Try sellpin.com
12
#10: Get Bloggers to Share Your Content
Bloggers who command large
audience look to Pinterest for
pinnable content and your URL
will appear on the repins.
13
Conclusion
Pinterest is highly visual and fun to use
It attracts a huge audience every day for recipes,
hints, tips, and images with a ‘wow’ factor
You can also post video
The demographics are about 90% women
Women shop
If you have highly attractive images, it’s time to
market on Pinterest
14
Ready to Make Pinterest Work for You?
15
Visit:
http://eternalspiralbooks.com/how-to-use-pinterest-for-m
To your success!

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Top 10 Reasons to Use Pinterest for Business

  • 1. Top 10Top 10 ReasonsReasons to Useto Use Pinterest forPinterest for BusinessBusiness
  • 2. Introduction 1 Pinterest is one of the most popular social networks online and it’s easy to see why It’s endlessly fascinating, with gorgeous images, recipes, products and more It is fun to use It attracts a younger, female audience You can also use it to organize thoughts and ideas and gather all your favorite things into one place 2
  • 3. Introduction 2 You can share boards with others, to grow something really impressive It is a great place to see and be seen If you are not already using Pinerest, here are 10 top reasons to add it to your marketing mix 3
  • 4. #1: Become a Trusted Source Even though to some Pinterest seems like it’s “just pictures,” it really is a problem solving and idea generation tool for its users. Become a trusted source with solutions and ideas. 4
  • 5. #2: The Power of Words Not only do people search Pinterest to find pins for specific subjects, many pin boards rank well in search engines… Don’t underestimate the power of Pinterest in reaching new audiences. 5
  • 6. #3: Access Pinterest Resources There are a range of 3rd -party resources that make it easy for you to create a more visual presence online and through Pinterest. Know what’s hot and give it to them. 6
  • 7. #4: Create & Share Infographics The rise in popularity of infographics make Pinterest a great place to share them to gain more exposure. 7
  • 8. #5: Connect Pinterest to Facebook Add more visual appeal to your Facebook Page with the Pinterest Page App. It saves time cross posting. 8
  • 9. #6: Use Other People’s Content There is so much content on Pinterest to work with and you can share OTHER people’s content strategically and still build your own loyal following. Re-pin strategically to grow great boards people will come back to. 9
  • 10. #7: Share Video We already know online video is HUGE, but did you know you can share video on Pinterest too? Keep it short, sharp, and be sure to post on the right board/s. 10
  • 11. #8: Highly-Targeted Opportunities Each pin board can reach a highly targeted audience and you can create as many boards as you’d like. 11
  • 12. #9: Sell on Pinterest Selling directly on Pinterest isn’t the main goal, but there are tools to help create pin stores. You can also add prices to your pins. Studies show more than 50% of women have bought something they saw on Pinterest.Try sellpin.com 12
  • 13. #10: Get Bloggers to Share Your Content Bloggers who command large audience look to Pinterest for pinnable content and your URL will appear on the repins. 13
  • 14. Conclusion Pinterest is highly visual and fun to use It attracts a huge audience every day for recipes, hints, tips, and images with a ‘wow’ factor You can also post video The demographics are about 90% women Women shop If you have highly attractive images, it’s time to market on Pinterest 14
  • 15. Ready to Make Pinterest Work for You? 15 Visit: http://eternalspiralbooks.com/how-to-use-pinterest-for-m To your success!