14. Burnett
“We’re not that far from people
watching TV on the same screen
as the computer, with interactivity
back and forth. It’s the interactivity
that TV lacks right now and that is a
major advantage for the Internet.”
Mark Burnett
Editor's Notes
Set up, it’s on tv for 3 months but then we do more at the end of the season, and like any other culture there is jargon, going to take you into this strange fan world …
You don’t need to reach everyone just the ones who care – mcdonalds and budweiser have wasted tons of money on meOther passionate communities: sports, music (fans of particular acts), hobbies, comic books, pigeon racing, games, food
ESPN of Reality TV1.3% of lafayette LA
Say more about mobile extra cost
Explain happy hour and missy
Explain famous food experiment
Reality stars have lots of followers AND are connected to other people with lots of followersTalk through survivor showmance win
Google has shot to top
Status within the community, quirkydude story too, biggest complainers care the most
1% today, internet makes it boundlessTie back to sports as well, take the conversation back out to how the internet enables this for many passions, food example as well