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  • 1. vs. ADVERTISING LinkedIn Facebook Which Should You Choose? Social media advertising allows you to laser-target ads to very specific audiences – but deciding which social media advertising platform would be best for your audience and goals can present a challenge. This infographic will provide you with important considerations for choosing between LinkedIn Ads and Facebook Advertising for your social media advertising campaigns. TARGET AUDIENCE Companies/ Organizations KNOWN AUDIENCE DEMOGRAPHICS Lead Generation Skills Geographic Location Awareness LinkedIn vs. MARKETING GOALS Job Titles Industries Because buying cycles are typically longer for B2B sales, social media advertising should be used for lead generation rather Direct Sales than direct sales. LinkedIn Ads are recommended for reaching a B2B audience of professionals, offering a variety of ways to target based on job function, seniority, industry and more. LinkedIn Ads are best used for creating awareness of your company and services, as well as generating leads. TARGET AUDIENCE Consumers Facebook MARKETING GOALS Lead Generation KNOWN AUDIENCE DEMOGRAPHICS Interests If you don’t have enough information about your buyers, consider developing your buyer personas to get a better idea of what motivates their decisions to buy and how you can best target them. Awareness Direct Sales Lead Generation Interests Awareness Companies/ Organizations Geographic Location Geographic Location Job Titles Just like with LinkedIn Ads, B2B brands should also focus on lead generation and awareness, rather than direct sales, for Facebook Direct Sales ad campaigns. Facebook Advertising can be used for reaching both a business and consumer audience, and offers several ways to target, such as Likes and interests (which may include their business interests and job titles). Facebook is recommended more for engaging consumers, though, and are a great way to increase direct sales (or, if you’re a nonprofit, increase donations). To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2013, All information in this document is the property of Search Mojo.