med

1. What kind of media institution might distribute my product and why?
IPC media
IPC media could distribute my product because they already
distribute NME magazine. This could be perceived as them not
wanting to because they already run one music magazine however
my magazine and NME are both indie-rock magazines and therefore if
another media institution distributed it then it could be big
competition for NME. Especially because Bauer media have multiple
music magazines in competition against IPC and therefore IPC would
want to make sure they don’t drop off from its competitors.
Future PLC
Future PLC may distribute my product. I think this because they already
distribute various music magazines such as Total guitar and guitarist. This
is in the UK as well which is where my magazine would be produced so the
magazines wouldn’t have to be shipped anywhere and therefore Future PLC would see this as a save
in costs. I feel my magazine would be a good inclusion to Future PLC’s range as they tend to focus on
guitar and the main article of my first magazine is on bass guitar.
Bauer media
Bauer media may distribute my product because they already distribute
multiple music magazines. Bauer media already distributes Mojo and Q
magazine, two indie-rock magazines similar to mine. Bauer media would be eager to add to their
collection of magazines that is ever growing. I think that my magazine would be a good suit to this
because it already suits the style of the magazines they sell. They would be interested in venturing
into my music magazine to join their collection.