The New Seriousness of Design
Lee Sankey
Design Director
Barclays
!

@leesankey
It’s a wonderful time for design.
More relevant than ever
Why?

The New Seriousness of Design
1 Disruption and change
2 Expectations have changed
3 Rising complexity, distributed value

No longer just a branch and a cheque book
3 Rising complexity, distributed value

Nike, more than just shoes
We see…

The New Seriousness of Seriousness of Design
Lee Sankey - The NewDesign
Designers founding
and running
companies

The New Seriousness of Design
Agencies
launching their
own products

The New Seriousness of Design
Design becoming a part of the boardroom
Design becoming a core business competency

Barclays Design Office
A new era.
Design has an unprecedented
opportunity to fulfil its potential.
People are listening. Business gets it.
What a...
Simply put, design can…
Make or break a business
!

Create new realities
!

Help address profound global challenges

The N...
The New Seriousness of Design
Are designers ready for the responsibility?

Lee Sankey - The New Seriousness of Design
Is Service Design ready?

Lee Sankey - The New Seriousness of Design
Service Design?

The New Seriousness of Design
Service Design?

The New Seriousness of Design
Service Design?

The New Seriousness of Design
Brilliant at communicating the ‘how’,
but…
!

What was the problem/opportunity?
What was your idea?
What happened?

The Ne...
Is Service Design more in love
with process than outcomes?

The New Seriousness of Design
Do we want to be defined by
the process or defined
outcomes?

The New Seriousness of Design
Design is changing.
Shaped by opposing forces

The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

The New Serious...
- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

Fundamentally c...
- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

Fundamentally c...
- Expanding role and responsibility
- Collapsing process, blurring of disciplines
- Fusion of ‘materials’

Fundamentally c...
New Conditions & Service Design
When everything is melting, does trying to define
Service Design hinder?
!

Services Desig...
New Conditions
Three Opportunities for Service
Design

The New Seriousness of Design
1
The Devil is no
longer in the
details
The New Seriousness of Design
1
The Devil’s in
disruption and
the differences
The New Seriousness of Design
Will the future of banking be
decided by a UI Design?

Lee Sankey - The New Seriousness of Design
It’s not just getting the design right.
You need to design the right thing.

The New Seriousness of Design
2
What you add, rather than take away

The New Seriousness of Design
The New Seriousness of Design
The New Seriousness of Design
Bland, flat and seamlessly forgettable?

The New Seriousness of Design
Personality, the differences
Watch this video…
http://www.dailymotion.com/video/xxw74b_e3-monty-don-s-french-gardens-the-artistic-garden_lifestyle

bet...
“Monet wasn’t painting the garden, he
was painting what the garden means.”

The New Seriousness of Design
3
Transcend how the service works, to
what it means
Summary
New service design mentality for new conditions
!

Extend impact to each pillar - strategy, brand,
operations, exp...
Be in love with outcomes as much as process

The New Seriousness of Design
Thanks!
!
!

Lee Sankey
Design Director, Barclays
!

@leesankey
SDNC13 -Day1- The New Seriousness of Design by Lee Sankey
Upcoming SlideShare
Loading in...5
×

SDNC13 -Day1- The New Seriousness of Design by Lee Sankey

2,600
-1

Published on

The New Seriousness of Design by Lee Sankey - Barclays PLC

It’s a wonderful time for design. It is increasingly recognised as part of the literacy of business and is becoming part of the boardroom. However, what are the implications and consequences of this greater role? Design is changing. As it expands and collapses and old adages melt, is design, service design in particular, mindful of new responsibilities and ready to fulfil design’s promise? Or are we too in love with Post-it Notes and workshops?

Published in: Design, Business

SDNC13 -Day1- The New Seriousness of Design by Lee Sankey

  1. 1. The New Seriousness of Design Lee Sankey Design Director Barclays ! @leesankey
  2. 2. It’s a wonderful time for design. More relevant than ever Why? The New Seriousness of Design
  3. 3. 1 Disruption and change
  4. 4. 2 Expectations have changed
  5. 5. 3 Rising complexity, distributed value No longer just a branch and a cheque book
  6. 6. 3 Rising complexity, distributed value Nike, more than just shoes
  7. 7. We see… The New Seriousness of Seriousness of Design Lee Sankey - The NewDesign
  8. 8. Designers founding and running companies The New Seriousness of Design
  9. 9. Agencies launching their own products The New Seriousness of Design
  10. 10. Design becoming a part of the boardroom
  11. 11. Design becoming a core business competency Barclays Design Office
  12. 12. A new era. Design has an unprecedented opportunity to fulfil its potential. People are listening. Business gets it. What are the implications of design’s new significance and having seat at the business table? The New Seriousness of Design
  13. 13. Simply put, design can… Make or break a business ! Create new realities ! Help address profound global challenges The New Seriousness of Design
  14. 14. The New Seriousness of Design
  15. 15. Are designers ready for the responsibility? Lee Sankey - The New Seriousness of Design
  16. 16. Is Service Design ready? Lee Sankey - The New Seriousness of Design
  17. 17. Service Design? The New Seriousness of Design
  18. 18. Service Design? The New Seriousness of Design
  19. 19. Service Design? The New Seriousness of Design
  20. 20. Brilliant at communicating the ‘how’, but… ! What was the problem/opportunity? What was your idea? What happened? The New Seriousness of Design
  21. 21. Is Service Design more in love with process than outcomes? The New Seriousness of Design
  22. 22. Do we want to be defined by the process or defined outcomes? The New Seriousness of Design
  23. 23. Design is changing. Shaped by opposing forces The New Seriousness of Design
  24. 24. The New Seriousness of Design
  25. 25. The New Seriousness of Design
  26. 26. The New Seriousness of Design
  27. 27. The New Seriousness of Design
  28. 28. The New Seriousness of Design
  29. 29. The New Seriousness of Design
  30. 30. The New Seriousness of Design
  31. 31. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ The New Seriousness of Design
  32. 32. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ Fundamentally creating New Conditions The New Seriousness of Design
  33. 33. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ Fundamentally creating New Conditions Implications for design education, design agencies, in-house teams and design community The New Seriousness of Design
  34. 34. - Expanding role and responsibility - Collapsing process, blurring of disciplines - Fusion of ‘materials’ Fundamentally creating New Conditions Implications for Service Design? The New Seriousness of Design
  35. 35. New Conditions & Service Design When everything is melting, does trying to define Service Design hinder? ! Services Design (discipline) can be applied top down but also used bottom up by other disciplines (mentality). I.e. Service Design itself becoming ‘distributed’ ? The New Seriousness of Design
  36. 36. New Conditions Three Opportunities for Service Design The New Seriousness of Design
  37. 37. 1 The Devil is no longer in the details The New Seriousness of Design
  38. 38. 1 The Devil’s in disruption and the differences The New Seriousness of Design
  39. 39. Will the future of banking be decided by a UI Design? Lee Sankey - The New Seriousness of Design
  40. 40. It’s not just getting the design right. You need to design the right thing. The New Seriousness of Design
  41. 41. 2 What you add, rather than take away The New Seriousness of Design
  42. 42. The New Seriousness of Design
  43. 43. The New Seriousness of Design
  44. 44. Bland, flat and seamlessly forgettable? The New Seriousness of Design
  45. 45. Personality, the differences
  46. 46. Watch this video… http://www.dailymotion.com/video/xxw74b_e3-monty-don-s-french-gardens-the-artistic-garden_lifestyle between 3:24 and 4:52 The New Seriousness of Design
  47. 47. “Monet wasn’t painting the garden, he was painting what the garden means.” The New Seriousness of Design
  48. 48. 3 Transcend how the service works, to what it means
  49. 49. Summary New service design mentality for new conditions ! Extend impact to each pillar - strategy, brand, operations, experience ! Be more than glue/integrator/facilitator. Bridge the reality gap (make it real) ! As roles and ‘services’ blur work with all ‘materials’ ! Convince through doing The New Seriousness of Design
  50. 50. Be in love with outcomes as much as process The New Seriousness of Design
  51. 51. Thanks! ! ! Lee Sankey Design Director, Barclays ! @leesankey
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×