Presentation on raising angel and VC capital for entrepreneurs in the boomers / aging space. This includes some slides on a proposal for a new longevity fund, which would start with a focus on the massive problem of dementia.

1. Image
source:
Brendan
Baker
Silicon Valley Boomer Venture Summit, Santa Clara Universit
June 15, 2011
How to Raise Angel and VC
Money for your Business
(and a proposal for a Longevity Fund)
Stephen Johnston, Founder & CEO, Fordcastle
F
FORDCASTLE
©
2011
1

2. Case Study:
$1.1m raised, 130 ✗ 14 ✓
• Old Style / New Style / Time Wasters
• “Only take intros from people with 10+ intros”
• Avoid Summer
Source:
Brendan
Baker
&
Daniel
Odio
F
FORDCASTLE
©
2011
2

3. Case Study:
$1.1m raised
• Cast broad net (350 targets)
• Minimize risk = Financing + Biz model + Execution
• Good lawyer
Source:
SeniorHomes.com
F
FORDCASTLE
©
2011
3

4. Four steps
Follow the leaders
steveblank.com, startuplessonslearned.com, avc.com, venturehacks.com, www.cdixon.org
Promote your brand
Build a great deck
1 sentence pitch, traction, social proof
Get warm intros
F
FORDCASTLE
©
2011
4

5. Proposal for a “Longevity Fund”
Key features:
• Mentor network
• Legal, marketing, PR services, consumer panel
• LPs co-invest, get beta access
• Raise awareness via a contest
ple
5 peo
10 - 1
Impact
ple
2- 3 peo
10m 100m
F
FORDCASTLE
©
2011
5

6. A longevity ‘customer needs’ pyramid
Travel,
Educa5on,
Legacy
Community
Financial
Services
Housing,
Aging-­‐in-­‐Place,
Design
Diagnos5cs,
Compliance,
Stress,
Diet,
Sleep
Cogni5on,
Mobility,
Sensing
Priority
F
FORDCASTLE
©
2011
6

7. Opportunities in cognition
• Alzheimer’s: 66m by 2030. A $2trillion problem.
F
FORDCASTLE
©
2011
7