Image	  source:	  Brendan	  Baker	  	                Silicon Valley Boomer Venture Summit, Santa Clara Universit          ...
Case Study:                       $1.1m raised, 130 ✗ 14 ✓       •  Old Style / New Style / Time Wasters       •  “Only ta...
Case Study:                           $1.1m raised       •  Cast broad net (350 targets)       •  Minimize risk = Financin...
Four steps           Follow the leaders           steveblank.com, startuplessonslearned.com, avc.com, venturehacks.com, ww...
Proposal for a “Longevity Fund”         Key features:       •  Mentor network       •  Legal, marketing, PR services, cons...
A longevity ‘customer needs’ pyramid                                            Travel,	                                  ...
Opportunities in cognition        •  Alzheimer’s: 66m by 2030. A $2trillion problem.F	   FORDCASTLE	              ©	  2011...
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Raising Angel and VC Money for Aging-Related Startups

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Presentation on raising angel and VC capital for entrepreneurs in the boomers / aging space. This includes some slides on a proposal for a new longevity fund, which would start with a focus on the massive problem of dementia.

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  • Source: http://www.slideshare.net/brendanbaker/anatomy-of-seed-7753824DanielOdio173 actors
  • Source:http://www.seniorhomes.com/w/series-a-fundraising/
  • Source: http://www.slideshare.net/brendanbaker/anatomy-of-seed-7753824DanielOdio173 actorshttp://www.alz.co.uk/research/files/WorldAlzheimerReport2010ExecutiveSummary.pdfEstimated cost $600bn today;
  • Raising Angel and VC Money for Aging-Related Startups

    1. 1. Image  source:  Brendan  Baker     Silicon Valley Boomer Venture Summit, Santa Clara Universit June 15, 2011 How to Raise Angel and VC Money for your Business (and a proposal for a Longevity Fund) Stephen Johnston, Founder & CEO, FordcastleF   FORDCASTLE   ©  2011   1  
    2. 2. Case Study: $1.1m raised, 130 ✗ 14 ✓ •  Old Style / New Style / Time Wasters •  “Only take intros from people with 10+ intros” •  Avoid Summer Source:  Brendan  Baker  &  Daniel  Odio  F   FORDCASTLE   ©  2011   2  
    3. 3. Case Study: $1.1m raised •  Cast broad net (350 targets) •  Minimize risk = Financing + Biz model + Execution •  Good lawyer Source:  SeniorHomes.com  F   FORDCASTLE   ©  2011   3  
    4. 4. Four steps Follow the leaders steveblank.com, startuplessonslearned.com, avc.com, venturehacks.com, www.cdixon.org Promote your brand Build a great deck 1 sentence pitch, traction, social proof Get warm introsF   FORDCASTLE   ©  2011   4  
    5. 5. Proposal for a “Longevity Fund” Key features: •  Mentor network •  Legal, marketing, PR services, consumer panel •  LPs co-invest, get beta access •  Raise awareness via a contest ple 5 peo 10 - 1 Impact ple 2- 3 peo 10m 100mF   FORDCASTLE   ©  2011   5  
    6. 6. A longevity ‘customer needs’ pyramid Travel,   Educa5on,   Legacy   Community   Financial  Services   Housing,  Aging-­‐in-­‐Place,   Design   Diagnos5cs,  Compliance,  Stress,  Diet,   Sleep   Cogni5on,  Mobility,  Sensing   Priority  F   FORDCASTLE   ©  2011   6  
    7. 7. Opportunities in cognition •  Alzheimer’s: 66m by 2030. A $2trillion problem.F   FORDCASTLE   ©  2011   7  

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