Mobile trends and implications


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  • Mobile trends and implications

    1. 1. Mobile trends, with selected implications for health-care playersFordcastle, July 2011<br />Smartphone ubiquity<br />Value chain turmoil<br />Security enabler<br />mCommerce<br />SoMoLo (Social, Mobile, Local)<br />Diagnostics<br />Immersive Gaming<br />Assistive devices<br />FORDCASTLE<br />F<br />© 2011<br />
    2. 2. Smartphoneubiquity<br />Image:<br />Mobile connectivity, increasingly with smart phones, is becoming a universal reality<br />
    3. 3. Smartphone ubiquity<br /><ul><li>Smart phone penetration to exceed feature phones in US in Q3 2011
    4. 4. Gartner: 185bn app downloads by end 2014
    5. 5. Mobile platform proliferation
    6. 6. HTML5 slowly emerges</li></ul>Supporting<br />data<br />Strategic relevance<br />Significant resources : Apps AND mobile web, Android AND iPhone<br />Participation in standard setting bodies<br />Developer platform of choice<br />‘Mobile first’ – Google<br />Personal diagnostic platform<br />
    7. 7. Value chainturmoil<br />Industry consolidates and fragments as Internet dynamics drive the pace<br />
    8. 8. Value chain turmoil<br /><ul><li>ATT / TMO merger –consolidation
    9. 9. Major uncertainties over RIM, Nokia/MS
    10. 10. Rapid value creation with new players
    11. 11. New tiered consumer biz models emerging</li></ul>Supporting<br />data<br />Strategic relevance<br />Hard to call winners – broad range of strategic partners <br />Increased need for future-scanning<br />Openness towards early stage companies – what is the VC-scanning process and early stage partnering process? <br />
    12. 12. Security<br />Mobiles are an increasingly important part of the security and authentication systems<br />
    13. 13. Security<br /><ul><li>Mobile key and remote monitoring (link)
    14. 14. Facebook mobile authentication
    15. 15. Holiday Inn mobile door locks
    16. 16. Fingerprint detection on mobiles
    17. 17. DroidDream – first virus for Android </li></ul>Supporting<br />data<br />Strategic relevance<br />New ways to identify customers<br />Security concerns over using mobiles for company business<br />Awareness of fake mobile apps<br />New privacy and transparency models will be developed<br />
    18. 18. mCommerce<br />Mobile advertising and marketing grows together with mobile-initiated commerce and payments<br />
    19. 19. mCommerce<br /><ul><li>Mobile payments will rise to $670bn in 2015, from $240bn in 2011 (Juniper)
    20. 20. RedLaser: Barcode comparisons
    21. 21. 100m VC investment to mobile credit card gadget company Square
    22. 22. Schwab allows customers to deposit checks with mobile phones</li></ul>Supporting<br />data<br />Strategic relevance<br />Mobile represents new channels to market<br />Increased product transparency<br />Instant feedback and increased power of socially-driven purchases<br />Out of mobile airtime, Facebook Credits, Bitcoin, Paypal etc, which becomes the global online currency?<br />
    23. 23. SoMoLo<br />Services that embody Social, Mobile and Location find large scale consumer acceptance<br />
    24. 24. SoMoLo<br /><ul><li>Checkins: FourSquare, Whrrl
    25. 25. Local music experiences: Spotify, Shazam
    26. 26. Meet Twitter friends: Sonar</li></ul>Supporting<br />data<br />Strategic relevance<br />Location as new source of insight re customer data<br />Crowd sourced intelligence<br />Venues as new marketing partners<br />
    27. 27. Image: Catra, MIT Media Lab<br />Diagnostics<br />Mobile device is increasingly used to diagnose medical treatment<br />
    28. 28. Diagnostics<br /><ul><li>MIT Catra diagnoses cataracts
    29. 29. X-Prize for Tricorder – mobile diagnostics
    30. 30. Lab on a chip technologies
    31. 31. Non-invasive blood analysis
    32. 32. Quantified Self – data based analysis</li></ul>Supporting<br />data<br />Strategic relevance<br />Emergence of non-invasive blood monitoring <br />Ability to do local analysis and monitoring<br />Interoperability with key mobile OSs (iOS, Android)<br />Instant feedback and readings<br />
    33. 33. ImmersiveGaming<br />Mobile technology and augmented reality blends offline and online barriers<br />
    34. 34. Immersive Gaming<br /><ul><li>Games largest segments of the $37bn predicted 2015 mobile app market (link)
    35. 35. Xbox Kinect released API
    36. 36. Scvngr creating a game layer on Internet
    37. 37. Game dynamics pervasvie</li></ul>Supporting<br />data<br />Strategic relevance<br />New game dynamics and psychological insights improve patient monitoring and adherence<br />Potential use of augmented reality solutions for new medical diagnoses<br />
    38. 38. Assistive devices<br />Devices as smart personal assistants<br />
    39. 39. Assistive devices<br /><ul><li>Increase in home automation
    40. 40. Increase in need for assistants – mechanical and human
    41. 41. Sony Media Remote – media controller
    42. 42. Tripit mobile – travel assistant</li></ul>Supporting<br />data<br />Strategic relevance<br />Mobile device as home controller – media, AC, systems, monitoring<br />Integration of health data into overall home solutions<br />Increasing reliance on mobile as repository of key customer data<br />
    43. 43. Mobile hierarchy of needs<br />User-driven focus areas<br />
    44. 44. Mapping these trends to the hierarchy of needs<br />Business focused trend<br />Value Chain Turmoil<br />Immersivegaming<br />SoLoMo<br />Assistive devices<br />mCommerce<br />Dianostics<br />Smartphone ubiquity<br />Security enabler<br />