Ford @ BlogWorld Expo
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Ford @ BlogWorld Expo

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Ford is at BlogWorld Expo in 2010 and we're showing the all-new 2012 Ford Focus, as well as giving people a chance to win $100,000 and 10 Ford Focuses to give away to people who help them win Focus ...

Ford is at BlogWorld Expo in 2010 and we're showing the all-new 2012 Ford Focus, as well as giving people a chance to win $100,000 and 10 Ford Focuses to give away to people who help them win Focus Rally America. Casting calls are open for this interactive show from Ford and the creators of The Amazing Race. See where and how you can participate at http://www.focusrally.com

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  • The all-new Ford Focus http://facebook.com/FordFocus
  • Success seen from the Fiesta Movement http://chapter1.fiestamovement.com
  • Some examples of Ford’s social media presence
  • The reveal of the 2011 Ford Explorer on http://facebook.com/FordExplorer
  • In addition to the public, the industry pundits took notice.
  • Better impact than a Super Bowl ad.
  • The all-new Ford Focus http://facebook.com/FordFocus
  • http://facebook.com/FordFocus
  • http://www.focusrally.com Apply online or participate in casting calls in: New York City, Houston, Austin, Tampa, Boston, Orlando, Devner, Seattle, Chicago

Ford @ BlogWorld Expo Ford @ BlogWorld Expo Presentation Transcript

  • Ford @ BlogWorld Expo 2010
  • Fiesta Movement 6.2 million views 750,000 views 40 million impressions 132,000 handraisers 83% new to Ford 30% under 25
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  • 2011 Explorer Reveal
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    • Total impressions – 99MM
    • #1 Trending Topic on Twitter; #2 in Google Trends for the day
    • 500,000-plus 2011 Explorer site visits versus daily average of 7,000 for 2010 Explorer
    • Hit 50,000 Facebook "likes" of the Ford Explorer by end of day July 26 - added over 10,000 likes in a single day
    Explorer Reveal Stats
  • Brian McClary Digital Marketing Ford Motor Company
  • Promoted Trends/Tweets
    • August 13 to promote Mustang Boss 302
    • Live for 12 hours
      • Almost 40MM impressions
      • 21k qualified impressions
      • 6,400 clicks on Promoted Tweet
      • 390 RTs
      • 32.69% Engagement Rate
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  • 2012 Ford Focus
  • The Focus Global Test Drive
    • 100 participants
    • $10,000 per team for a charitable cause
    • Apply via Facebook
  • Jeff Eggen Brand & Content Alliances Ford Motor Company
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  • Focus Rally: America How It Works Six teams rally across America in the new Focus over the course of 5 weeks At the end of each stage a challenge will await them #2) Follow Become fans & followers of Rally teams & comment on activities #3) Participate Actively play-along in challenges, supporting your favorite team Content is shared through the web and broadcast #1) Watch View on Hulu, TV integrations & syndicated channels Consumers engage with content in 3 ways Using the Focus and its features, teams complete each stage of the rally for time and accumulated points
  • TV Programming Mobile Social/UGC Interactive TV Content Sites Distributed Engagement Channel – Content Aggregation Shared Content Platform across all distribution channels Focus Rally: America Focus Rally: America Content Distribution
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