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INCUBATION PROCESS
HIGH-LEVEL
The long-term success of a start-up depends on its successful transition through key
phases and raising required funding along the way

                                              Key Process Elements                                                                   Success Criteria

                                 •    Official application and evaluation                                              •   Select few that fits the focus of the program
Application                      •    Once every three months                                                          •   Consider University or Ecosystem strengths
                                 •    Maximum 10 start-ups are selected                                                •   Clear communication of the expectations




                                 •    Training
                                                                                                                       •   Full time attendance
Incubation                       •    Business Model Evaluation
                                                                                                                       •   Project Management Rigor
                                 •    Customer Development Plan
  Phase                          •    Preparation for the “Pitch”
                                                                                                                       •   Hands on and diverse mentor base




    Customer                     •    Concept Test
                                 •    Customer Development                                                             •   Successful graduates get $25,000 seed funding
      Dev. &                     •    Operational Execution                                                            •   Failed firms can apply again 1 year later
     Funding                     •    “The Pitch” to investors


2   | Accelerator Process | November 2012 | Confidential | © 2012 Sente Advisory Services, LLC. All Rights Reserved.
3-MONTH INCUBATION PROCESS


            Training                                                                                      Preparing for the “Pitch”


          VC Financing                                                                                                                     Business
                                                 Concept                               Solution                        Competition                               Pitch
                                                                                                                                            Model
          Business
          Model Plan
                                                Define the                            Define the                        What other         How the             Prepare the
          Customer                              problem and its                       solution, how                     solutions or       company             “Pitch” and
          Development                           size, potential                       it is different                   substitutes are    intends to          refine, and
                                                beneficiaries                         than the                          out there, what    make money,         refine, and
          Operational                           (size of the                          available                         their business     which channels      refine.
          Planning                              market),                              substitutes,                      model looks        and partners
                                                prepare for                           why the team                      like, what their   will be utilized,
          Hiring Planning                       test, prepare                         is in the best                    strengths and      and how it
                                                the                                   position to                       weaknesses         should
                                                presentation to                       make it a                         are                organize its
                                                VCs                                   success                                              operations and
                                                                                                                                           cost structure



                 ½ day                               2 weeks                              2 weeks                          1 week             2 weeks              5 weeks




3   | Accelerator Process | November 2012 | Confidential | © 2012 Sente Advisory Services, LLC. All Rights Reserved.
DISCLAIMER
The information presented in this document is for informational purposes only and may contain technical inaccuracies,
omissions and typographical errors.




© 2012 Sente Advisory Services, LLC All rights reserved.



4   | Accelerator Process | November 2012 | Confidential | © 2012 Sente Advisory Services, LLC. All Rights Reserved.

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Sente Ventures Incubation Process Overview (English)

  • 2. HIGH-LEVEL The long-term success of a start-up depends on its successful transition through key phases and raising required funding along the way Key Process Elements Success Criteria • Official application and evaluation • Select few that fits the focus of the program Application • Once every three months • Consider University or Ecosystem strengths • Maximum 10 start-ups are selected • Clear communication of the expectations • Training • Full time attendance Incubation • Business Model Evaluation • Project Management Rigor • Customer Development Plan Phase • Preparation for the “Pitch” • Hands on and diverse mentor base Customer • Concept Test • Customer Development • Successful graduates get $25,000 seed funding Dev. & • Operational Execution • Failed firms can apply again 1 year later Funding • “The Pitch” to investors 2 | Accelerator Process | November 2012 | Confidential | © 2012 Sente Advisory Services, LLC. All Rights Reserved.
  • 3. 3-MONTH INCUBATION PROCESS Training Preparing for the “Pitch” VC Financing Business Concept Solution Competition Pitch Model Business Model Plan Define the Define the What other How the Prepare the Customer problem and its solution, how solutions or company “Pitch” and Development size, potential it is different substitutes are intends to refine, and beneficiaries than the out there, what make money, refine, and Operational (size of the available their business which channels refine. Planning market), substitutes, model looks and partners prepare for why the team like, what their will be utilized, Hiring Planning test, prepare is in the best strengths and and how it the position to weaknesses should presentation to make it a are organize its VCs success operations and cost structure ½ day 2 weeks 2 weeks 1 week 2 weeks 5 weeks 3 | Accelerator Process | November 2012 | Confidential | © 2012 Sente Advisory Services, LLC. All Rights Reserved.
  • 4. DISCLAIMER The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. © 2012 Sente Advisory Services, LLC All rights reserved. 4 | Accelerator Process | November 2012 | Confidential | © 2012 Sente Advisory Services, LLC. All Rights Reserved.