Presentation NASA's Social Media Manager Stephanie L. Schierholz gave about NASA's use of location based services and social media at the Social Media World Forum in New York on Wednesday, Nov. 2, 2011.

1. National Aeronautics and Space Administration
Check in to the Universe
NASA, Gowalla, and Foursquare
Stephanie L. Schierholz
Social Media Manager, Public Affairs Specialist,
Office of Communications, NASA Headquarters
@NASA @NASATweetup @schierholz
http://www.nasa.gov/connect
Stephanie Schierholz, Office of Communications 1

2. National Aeronautics and Space Administration
Social Media Foundation at NASA
According to the National Aeronautics and
Space Act:
• Sec. 203. (a) The Administration, in order to
carry out the purpose of this Act, shall—
– (3) provide for the widest practicable and
appropriate dissemination of information
concerning its activities and the results thereof
http://www.nasa.gov/connect
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3. National Aeronautics and Space Administration
Connect and Collaborate with
NASA
http://www.nasa.gov/connect
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4. National Aeronautics and Space Administration
First Tweet from Space
@NASA/astronauts
@NASA_Astronauts
@Astro_Mike
@Astro_127
@Astro_Jose - retired
@Astro_Sandy
@Astro_Tim
@Astro_Nicole
@StationCDRKelly
@ShuttleCDRKelly
@Astro_Jeff
@Astro_Flow
@Astro_Bones / @ZeroG_MD
@Astro_Wheels
@Astro_Soichi
Tweeting from @Astro_Naoko
@Astro_Clay
space now: @Astro_Nicholas
@Astro_Aggie @Astro_Cady
@Astro_TJ
@Astro_Satoshi @Astro_Ron
@Astro_Taz
@Astro_Box
@AstroIronMike
@Astro_Paulo 4

5. National Aeronautics and Space Administration
First Live Tweet from Space
@NASA/astronauts
@NASA_Astronauts
@Astro_Mike
@Astro_127
@Astro_Jose - retired
@Astro_Sandy
@Astro_Tim
@Astro_Nicole
@StationCDRKelly
@ShuttleCDRKelly
@Astro_Jeff
@Astro_Flow
@Astro_Wheels
@Astro_Soichi
@Astro_Naoko
@Astro_Clay Tweeting from
@Astro_Nicholas
@Astro_Cady space now:
@Astro_Bones / @ZeroG_MD @Astro_Aggie
@Astro_TJ
@Astro_Ron @Astro_Satoshi
@Astro_Taz
@Astro_Box
@AstroIronMike
@Astro_Paulo 5

6. National Aeronautics and Space Administration
+
http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA 6

7. National Aeronautics and Space Administration
Moon Rocks
http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA 7

8. NASA + Gowalla:
National Aeronautics and Space Administration
Search for the Moon Rocks
http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA 8

9. National Aeronautics and Space Administration
NASA + Gowalla Items
http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA 9

10. National Aeronautics and Space Administration
http://www.nasa.gov/connect
Stephanie Schierholz, Office of Communications 10

11. NASA + Gowalla:
National Aeronautics and Space Administration
Search for the Moon Rocks
• 800 items by Oct. 15
• Gowalla never had a
challenge completed by
so many people so
quickly
• 30,000 of each item
• 4,278 followers
http://www.nasa.gov/connect/gowalla.html
http://www.gowalla.com/NASA 11

12. National Aeronautics and Space Administration
Discover NASA with Foursquare
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 12

13. National Aeronautics and Space Administration
@Astro_Wheels: NASA Explorer
http://www.nasa.gov/connect
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14. National Aeronautics and Space Administration
Foursquare
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 14

15. National Aeronautics and Space Administration
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 15

16. National Aeronautics and Space Administration
Video of @Astro_Wheels’ Check in
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 16
http://www.nasa.gov/multimedia/videogallery/index.html?media_id=22022681

17. National Aeronautics and Space Administration
Discover NASA with Foursquare
• 238 NASA Foursquare tips
• More than 10,000 people have unlocked the
NASA Explorer badge
• 130,407 people follow
http://www.foursquare.com/NASA
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 17

18. National Aeronautics and Space Administration
#NASATweetup + Patch
http://www.foursquare.com/NASA
http://www.nasa.gov/connect/foursquare.html 18

19. National Aeronautics and Space Administration
Lessons Learned
Use the service personally first
Identify the business case for your use
Identify resources for growth
Keep it active
http://www.nasa.gov/connect
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20. National Aeronautics and Space Administration
Challenges of Location-Based
Service Partnerships
Terms of Service (TOS) Agreements
Getting the astronauts to check in
Lack of Resources
Keeping up with the latest updates
http://www.nasa.gov/connect
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21. National Aeronautics and Space Administration
“You may not have a spaceship, but your
company has a fan base. They won't think of
themselves as fans until they're in a room with
like-minded people. They won't think of
themselves as members of a community until
YOU bring them together.”
- David Rosen, @davidhrosen
(group VP, Makovsky + Company)
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22. http://www.nasa.gov/connect
Your Title Here 22